SOUTHERN SOUL - New Luxury Womenswear Label, Sur Launches In Barcelona

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SOUTHERN SOUL - New Luxury Womenswear

Label, Sur Launches In Barcelona

PR Newswire

BARCELONA, July 12, 2012

BARCELONA

,

July 12, 2012

/PRNewswire/ --

A successful Barcelona Fashion week was crowned on Thursday with the launch

of new, luxury womenswear label, Sur.

Sur reverses current trends, producing in and around

Barcelona

. Creative

Director, Laura Figueras,said "some of the best ateliers are based in

Spain

and

that quality is the base of all our work."

Sur builds its collection around core pieces, which combine to provide a

multitude of looks, from casual to formal. Directional pieces combine with

classics, to provide a versatile and modern wardrobe. The finest silks are

combined with fine jersey cotton, and the best wool, to ensure that not only

does every piece look luxurious, wearers instinctively feel the quality.

The debut collection is inspired by the island of Capri, and especially Jean Luc

Godard´s masterpiece, Le M

é

pris filmed on the island. It aims at casual

elegance, whatever the weather, whatever the occasion.

Though produced in

Spain

, Sur aims at an international market, looking to

partner with select retailers, offering customized or limited edition pieces to

allow each retailer to offer something truly unique.

Sur also wants to have a direct relationship with its consumers, meaning it will

show its collection in social media, and sell online through its webshop,

http://www.sur-studio.co.uk when it launches in September. To promote the

launch it is offering its first fifty online customers 50% off, for life.

To see the collection visit

http://www.080barcelonafashion.com/en/video/reproduir/23

For press images, please contact: [e-mail]

[phone]

For commercial enquiries contact Christopher Barrett: [e-mail]