Tamar Study Reveals Cycling Retailers Have Overtaken Football as Britain's Best-Loved Kit Providers

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Tamar Study Reveals Cycling Retailers Have Overtaken Football as Britain's Best-Loved Kit Providers PR Newswire LONDON, July 4, 2012 LONDON, July 4, 2012 /PRNewswire/ -- Tamar, the UK's award-winning social, search and mobile agency, has launched ththe 4 infographic in their 'BrandLove' series - a series of

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• Publié par: tamar-com-limited
• Nombre de lectures: 19
• Langue: English

Extrait

Tamar Study Reveals Cycling Retailers Have

Overtaken Football as Britain's Best-Loved Kit

Providers

PR Newswire

LONDON, July 4, 2012

LONDON

,

July 4, 2012

/PRNewswire/ --

Tamar, the UK's award-winning social, search and mobile agency, has launched

the 4

th

infographic in their 'BrandLove' series - a series of infographics which

aim to measure 'Brand Love': the degree to which consumers are

demonstrating their support & enthusiasm for brands online.

The latest release in the BrandLove series looks in detail at the sporting goods

retail sector, comparing the revenue and community sizes of the Top 10 British

sporting goods retailers.

Brand Love Rank Brands

1 Chain Reaction Cycles

2 Wiggle

3 JD Sports

4 Kitbag

5 Sports Direct

6 Pro-Direct Sport

7 JJB Sports

8 Direct-Golf.co.uk

9 Cotswold Outdoor

10 Body Power Sports (fitness-superstore.co.uk)

For this latest version of the 'BrandLove' series, the focus was firmly on

revenue and community sizes, with the results giving a clear indicator of the

commercial success of these brands as well as their success in social

communities. As well as Facebook, Twitter and Pinterest community sizes were

measured for BrandLove league table.

Selected highlights

The brand with the highest % Growth is Sports Direct, with a 97% year-on-year revenue

growth

The top two brands in the league table are predominantly known as cycling brands

The brand with the highest reported revenue is Wiggle

The total combined revenue of all 10 brands on the league table for 2011 is

£256,977,647.00

Tamar's CEO Tanya Goodin said: "The Tour de France started this weekend and

so it seems apt that we found that two cycling brands lead the table of best-

loved sports retailers. The British have always seen themselves as a national of

football fans but the discrepancy between spectating and participating is

nowhere shown more clearly than in what they're buying online."

A note on the table:

When qualifying brands for inclusion, 'British' was defined as either being

founded-in or currently 'run' from Great Britain. Tamar excluded sports clubs,

media companies, professional services companies and individual personalities

from the list. When searching for the official branded accounts of the relevant

companies, the highest-volume (relevant) account was chosen as the 'official'

presence. In a small number of cases, no official presence was found.

About Tamar

Tamar, the UK's award-winning social and search agency, combines extensive

expertise in natural search engine optimisation combined with social media to

generate more online sales for businesses. This results-focused delivery of

campaigns is achieved through expertise in social media, search and mobile.

Tamar specialises in working with major retail, non-profit and financial services

brands. Its extensive, high-profile client base includes Peugeot, Halfords, The

Arcadia Group, The Prince's Trust, Sk:n , Boohoo.com, and Citi Group.

Contact: Helen Booth, [phone].