'Tat's Life' for Souvenir-mad Brits PR Newswire CHESTER, England, July 11, 2012 CHESTER, England, July 11, 2012 /PRNewswire/ -- Brits spend over £1 billion on 'tat' each year Average Brit spends £26 on souvenirs during a holiday Brits like to buy a memento or two whilst on holiday to remind them of a good trip but new research from price comparison travel website TravelSupermarket