The Augmented Reality of Standing Out From the Marketing Crowd

Informations

• Publié par: nimlok-and-vu-tbg
• Nombre de lectures: 19
• Langue: English

Extrait

The Augmented Reality of Standing Out From

the Marketing Crowd

PR Newswire

LEEDS, England, June 20, 2012

LEEDS, England

,

June 20, 2012

/PRNewswire/ --

Leading marketing and creative agency VU-tbg is on cloud nine, after joining

forces with exhibition and display company Nimlok for their first appearance at

the UK's premier marketing show.

The digital specialists will be on hand at Marketing Week Live on

June 27

and

28, to help marketers maximise their budgets and get to grips with augmented

reality.

The event will see Nimlok and VU-tbg offer the 15,000 expected conference

delegates the opportunity to test out the benefits of augmented reality via its

Ideas Cloud. There will be six images (auras) that trigger video content when

viewed through a smartphone or iPad. This enables delegates to witness how

their brand can make use of this new technology.

Big brands leading the take-up of this technology include Tesco, which

announced this week plans to bring virtual window shopping to its smaller

central

London

stores, to push its F&F clothing range.

Rob Newell, creative digital director, at VU-tbg said: "By exhibiting alongside

Nimlok we hope to demonstrate to marketers the benefits of combining the

latest digital engagement tools with traditional exhibition solutions such as

custom and modular display stands. Games, apps, websites, film and web-TV

are all methods of engaging your audience pre, during and post events. It's

about making a better connection.

"Our focus is never technology for technology's sake, so we hope to show those

attending how the initial 'wow' of what is possible can translate into meaningful,

measureable outcomes, whether that's increased traffic to an exhibition stand

or increased brand engagement."

The company is also offering visitors the chance to win a digital boost for their

marketing and communications challenges. The competition can be entered at

the event, or at http://www.vu-tbg.com/windigital.

VU-tbg is a full service marketing and communications agency that offers PR

through to marketing consultancy, branding through to websites. It was formed

in January last year, via a merger between VU Creative and The Bridge Group -

a top 10 PR Week public sector consultancy.

Nimlok has more than 40 years forward thinking exhibition stand design

experience with a reputation built on reliability and excellence and will be

showcasing their innovative and cost effective range which is available

worldwide.

The event, held at London Olympia, brings together five shows: Data Marketing

Show, Insight Show, In-Store Show, Online Marketing Show and the Marketing

Week Live Village.

Find VU-tbg at stand E325 in the Live Marketing Show area of Marketing Week

Live.

Notes to editors:

Nimlok

has more than 40 years forward thinking exhibition stand design

experience with a reputation built on reliability and excellence and will be

showcasing their innovative and cost effective range which is available

worldwide.

VU-tbg

is a leading provider of creative digital, design, marketing and

communications services. It was formed following a merger of VU Creative and

The Bridge Group (tbg) in

January 2011

.

The Bridge Group

, founded in 2000, is a full service communications,

marketing and engagement consultancy based on the outskirts of

Coventry

. It

has a 10-year history of experience in the public and not-for profit sectors. It is

a PR Week 'top 10' public sector consultancy and number two, outside of

London

.

VU Creative

is a digital and design agency that offers the full range of creative

services from branding through to websites, film, web-TV, smart phone

applications and electronic games and surveys. It has grown out of Nimlok,

the world-renowned provider of events and exhibition solutions, and continues

to have a specialist experience in this market. It has significant experience in

the private sector and is also able to offer its services to the public and not-for

profit sector through its merger with tbg.

For more information, please contact Sarah Baines at VU-tbg on +44(0)2476-

560440, or email [e-mail]