What Recession? We Still Need to get Away say UK Holidaymakers...

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• Publié par: hiscox
• Nombre de lectures: 11
• Langue: English

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What Recession? We Still Need to get Away

say UK Holidaymakers...

PR Newswire

LONDON, June 7, 2012

LONDON

,

June 7, 2012

/PRNewswire/ --

10% planning a longer or more luxury break; 19% cutting back -in other areas to

make way for holiday

64% want to relax; 42% want a break 'from the real world'

Seeking value, insights and reading reviews online

Despite the gloomy economic outlook, Britons are still looking forward to their

holidays with the majority (84%)* planning to take a holiday this summer. And

when researching that dream destination, according to a new survey on holiday

habits carried out by specialist travel insurance provider Hiscox, it's no longer

personal recommendations from family and friends that travellers turn to, but

Google (36%) and travel sites like TripAdvisor (33%) are the top choices when it

comes to research.

Determination not to compromise on the year's holiday plans is revealed with

18% saying their holiday budget will continue to be the same as the previous

year, while nearly one in five (19%) are cutting back on other expenses so that

their holiday remains a priority. One in ten (10%) holidaymakers are actually

planning a longer or more luxurious holiday this year to help combat work

stress and 15% are planning to take more mini-breaks rather than a longer

holiday.

The research shows that nearly two thirds (64%) see their holiday as a time to

relax while 42% see it as a break 'from the real world'.

Going online for sunshine

When it comes to researching holiday plans, the internet dominates with more

than half of those who book online (51%) saying it has changed the type of

holidays they go on, by enabling them;

to find better deals (63%)

to find it easier to find flights and hotels (60%)

to see reviews before booking (53%)

to tailor holiday arrangements to their needs (47%).

The research suggests the internet is the most popular way to make a booking

with 59% booking online directly with the hotel or tour operator or via travel

aggregator sites. One in twenty (5%) are now researching their travel plans on

their smartphones.

Colin Wallace, insurance expert from Hiscox commented: "We talk about hitting

the beaches but before we get there, it's about surfing the net. Holidaymakers

are searching online for the latest hotspots and tailoring their breaks to suit

their friends and family.

"Holiday makers are also becoming increasingly more aware of the options

open to them with more than a third actively seeking the holiday with the most

value and many willing to cut back in other areas so they can still pursue their

holiday experiences, whether that's an all inclusive luxury beach resort, a city

mini-break or an all-action activity holiday."

Notes to editors

*2,284 online interviews with ABC1 respondents, working full time, were

conducted from

11-13 April 2012

on behalf of Hiscox by Opinium Research LLP.

About Hiscox

Hiscox, the international specialist insurer, is headquartered in Bermuda and

listed on the London Stock Exchange (LSE:HSX). There are three main

underwriting parts of the Group - Hiscox London Market,

Hiscox UK and Europe and Hiscox International. Hiscox London Market

underwrites internationally traded business in the London Market - generally

large or complex business which needs to be shared with other insurers or

needs the international licences of Lloyd's. Hiscox UK and Hiscox Europe offer a

range of specialist insurance for professionals and business customers, as well

as high net worth individuals. Hiscox International includes operations in

Bermuda

, Guernsey and USA. Hiscox Insurance Company Limited, Hiscox

Underwriting Limited, Hiscox Europe Underwriting Limited and Hiscox

Syndicates Limited.

Hiscox also provide a variety of business insurance products.

For business insurance quotes, public liability quotes and any further

information, please visit http://www.hiscox.co.uk