Yeni Rakı Continues Toward Global Brand Status at Cannes Lions International Festival of Creativity

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• Publié par: mey-icki
• Nombre de lectures: 34
• Langue: English

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Yeni Rakı Continues Toward Global Brand

Status at Cannes Lions International Festival of

Creativity

PR Newswire

ISTANBUL, June 15, 2012

ISTANBUL

,

June 15, 2012

/PRNewswire/ --

Turkey's

leading spirits manufacturing company Mey İçki continues

full speed ahead toward transforming Yeni Rakı into a global brand.

One of the world's most valuable brands according to a 2012 report

by Impact Databank, Yeni Rakı will be featured at a host of fun-filled

activities at the 59

th

Cannes Lions International Festival of Creativity.

Already the world's number one aniseed spirit, Yeni Rakı continues to

promote rakı worldwide as

Turkey's

national drink.

The number one aniseed spirit in the 220 million liter market worldwide, Yeni

Rakı is adding another communication platform : The Cannes Lions Festival of

Creativity, which brings together the world's top advertisers, designers,

marketers and trendsetters. Activities will include meyhanes, rakı tasting at the

opening and closing galas, Yeni Rakı surprises on the streets of

Cannes

, and

specially designed advertisements and promotions held throughout the festival.

As a supporter of the Festival, Yeni Rakı currently reaches over fifty-five

countries in

Europe

, the

Middle East

and the Americas.

After acquisition of Mey İçki by Diageo, Diageo Germany started to distribute

Yeni Rakı last year in

Germany

, the largest rakı market outside

Turkey

. The

"Spirit of

Istanbul

" ad designed for

Germany

was broadcast on all German TV

channels, and as of

July 2012

, waiters in 300 Turkish restaurants in the country

will receive training in rakı and rakı service.

Already counting

Germany

,

North Cyprus

,

Iraq

,

Syria

,

the United States

,

France

,

Austria

, the Benelux,

Eastern Europe

and

England

amoung its top export

markets, Yeni Rakı is preparing for the Cannes Lions Festival of Creativity as an

opportunity to go before the world's top advertising agencies.

Performances will include exciting orientale dance shows with the Yeni Rakı

Fasıl Orchestra on the streets of

Cannes

throughout the festival. Visitors will

have the opportunity to experience Turkish mezes and learn about rakı culture

daily in the Yeni Rakı Lounge on the terrace of Palais de Festivals, and sample

rakı at the opening and closing galas as well as the Young Lions party.

For further information please contact Zarakol Communication

Services

Aylin Kement

Tel: [phone]

Tel: [phone]

Email: [e-mail]