2008-audit-report

Informations

• Publié par: Ornui
• Nombre de lectures: 27
• Langue: English

Extrait

The Charleston Gazette (Morning)
Charleston Daily Mail (Evening)
Saturday Gazette-Mail
Sunday Gazette-Mail
Charleston (Kanawha County), West Virginia
12 months ended September 30, 2008
Morning Evening
Cmbd Dly Cmbd Avg Cmbd Avg Morning Evening Morning Evening
Sun (Mon.-Fri.) (Mon.-Fri.) (Mon.-Fri.) Mon Mon Tue Tue
1. TOTAL AVERAGE PAID CIRCULATION 73,963 68,486 47,095 21,391 46,402 21,313 47,297 21,345
Core Newspaper with replica electronic 73,963 68,486 47,095 21,391 46,402 21,313 47,297 21,345
Core Newspaper 73,963 68,486 47,095 21,391 46,402 21,313 47,297 21,345
Electronic Editons 00000000
Ohr Unque Ediions
Total Average Paid Circulation 73,963 68,486 47,095 21,391 46,402 21,313 47,297 21,345
1A. AVERAGE PAID CIRCULATION - Core Newspaper
Paid for by Individual Recipients (>50% of basic)
Home Delivery and Mail 56,827 55,027 36,573 18,454 36,567 18,460 36,555 18,454
Single Copy Sales 15,157 10,247 7,911 2,336 7,676 2,259 7,843 2,317
Subtotal 71,984 65,274 44,484 20,790 44,243 20,719 44,398 20,771
Paid for by Individual Recipients (>25%, <50% of basic)
Home Delivery and Mail 83 22 15 7 15 7 15 6
Single Copy Sales
Subttal 83 22 15 7 15 7 15 6
Total Average Paid by Individual Recipient Circulation -
Core Newspaper 72,067 65,296 44,499 20,797 44,258 20,726 44,413 20,777
Other Paid Circulation: (See Par. 6A)
Single Copy Sales 00000000
Educational Programs 151 1,279 1,204 75 796 83 1,515 58
Employee/Independent Contractor 749 749 408 341 408 341 408 341
Third Party Sales 996 1,162 984 178 940 163 961 169
Third Party Sales - Payment made with barte
Suboal 1,896 3,190 2,596 594 2,144 587 2,884 568
Total Average Paid Circulation - Core Newspaper 73,963 68,486 47,095 21,391 46,402 21,313 47,297 21,345
Total Pid Crculation - Electronic Editonstal Paiiulation - Oher Unique Edii
TOTAL AVERAGE PAID CIRCULATION 73,963 68,486 47,095 21,391 46,402 21,313 47,297 21,345
Other Audite Distrbuion (Optional)
Toal Dsrbon (Opal) 00000000
None of None of None of None of None of
Days Omitted from Averages record record record record record
Audience-FAX
PRINT READERSHIP: ONLINE READERSHIP: NET COMBINED AUDIENCE: WEB SITE USAGE:
In Market In Market In Market (unduplicated) Total Activity
Past 7 Days September
Print 2008
Past Past Past 30 DaysPast Past Total Unique
Gazette/Mail 7 Days OnlineGazette/Mail Sun Weekday 7 Days Gazette/Mail 7 Days 30 Days Users/Visitors 548,964DMA DMADMA
Readers 182,265 149,908 247,484 Audience 259,750 265,038Readers 58,601 70,065 Page Impressions/
Reach 19.9% 16.4% 27.0% Reach 28.4% 29.0%Reach 6.4% 7.7% Views 7,963,360
NDM*NDM* NDM*
Audience 181,094 184,388Readers 144,399 119,896 175,646 Readers 41,322 49,095 Source: Publisher Server Log Files,
Reach 76.6% 78.0%Reach 61.1% 50.7% 74.3% Reach 17.5% 20.8% See Explanatory
Source: Scarborough, 2008, Release 1, See Explanatory
01-4955-0CITY AND RETAIL TRADING ZONES / CHARLESTON, WEST VIRGINIA
WirtSyracuse45760
26173 26152Hartford City 2634245686 45770 26143New Haven 26136
Vinton
25260 Racine 2616045620
Ravenswood 26137
Cheshire 26141
Meigs 26147
25287 26351
45614 25252 Grantsville26164
2526245771 Reedy
Gilmer26151
Rio Grande 25253 2527545631 25550 25267
25264 25261Point Pleasant 25239
Mason 25234
JacksonHenderson
Gallipolis 2527025271
Gallia Calhoun2524425106 25241 25276
Ripley Spencer
26638 26636
25515
OHIO Leon 25279 266242526825187
Roane
45658
2524325245
WEST VIRGINIA
Braxton25123 25259
25235
25502 26641
25281
Lawrence 25248
2512445623 25141
2662325286Buffalo25503 25033 25231 25251
Crown City 25266
25082 26639
45678 25168
252852500525520 Eleanor 25159
Winfield 2515025320 2506325113Athalia Bancroft Clendenin25545 25213 Sissonville
45669
25079
Cabell25537
25133
Putnam 25164Poca 25071 26617Clay
25560 ClayMilton Cross Lanes
Hurricane Teays Valley 25312 Elkview25143 2504525313Pea Ridge
Culloden Pinch 25030NitroBarboursville Jefferson
St. Albans 2504325510 2530225504 25064
Dunbar 2511125541 25177 266512530325701 25088Tornado 25311 25019South Charleston 25301
Charleston25526 Kanawha
Nicholas25202
Charleston Coal Fork25559 25523 25309 2512525160 26690250252530625571 2530425314Hamlin
Cedar GroveAlum Creek 25059
Marmet
West Hamlin 2665625521 2501525564 25003 2667525132 2666725315
Belle East Bank Pratt25544
Chesapeake25573 25039Glasgow25567 25009 Smithers25512 Lincoln 25107 26674
25035 25083 Gauley Bridge 2667825142 2593825506 Montgomery25165 2508525169
Wayne 2521425529 25139 2581225557 25024 2668425540 25501 25051 Ansted251032504925154 25118 25854
25862 2668025115
25081 25161
25148 PowelltonDanville 258402517325534 25075
Madison 25837 2586825053 25181Harts Fayetteville25565 25130 2511925511 25193 Fayette
25136
Sylvester25505 Oak Hill25524
Boone 25901
25093 Whitesville
25114 25917
Chapmanville 25108 25060 Thurmond
25028 2500825048 259362550825699
25547 25204 25209 25044 258802512125666
PaxMitchell Heights Raleigh
Mount Hope25140
25831
West Logan25671 25654 25021 2597625674 2586425062 BradleyLogan 25801 Meadow Bridge
Mingo Piney View
Logan 2517425010 Prosperity25601 25007 25813Holden Stanaford25676 25607 25844
LEGEND
STATE BOUNDARY
COUNTY BOUNDARY Charleston
ZIP CODE BOUNDARY
CHARLESTON CORPORATE LIMITS
BALANCE OF ABC CITY ZONE Audit Bureau of Circulations
C233-R06BALANCE OF RETAIL TRADING ZONE
The Charleston Gazette (Morning), Charleston Daily Mail (Evening), Saturday Gazette-Mail, Sunday Gazette-Mail,
Charleston, WV, Page #2Morning Evening Morning Evening Morning Evening
Wed Wed Thu Thu Fri Fri Sat
1. TOTAL AVERAGE PAID CIRCULATION 47,504 21,431 47,221 21,399 47,060 21,470 60,600
Core Newspaper with replica electronic 47,504 21,431 47,221 21,399 47,060 21,470 60,600
Core Newspaper 47,504 21,431 47,221 21,399 47,060 21,470 60,600
Electroni Edtions 0000000
Ohr Unque Edions
Total Average Paid Circulation 47,504 21,431 47,221 21,399 47,060 21,470 60,600
1A. AVERAGE PAID CIRCULATION - Core Newspaper
Paid for by Individual Recipients (>50% of basic)
Home Delivery and Mail 36,549 18,452 36,680 18,489 36,514 18,421 50,275
Single Copy Sales 8,025 2,353 8,015 2,330 7,995 2,420 8,272
Subtotal 44,574 20,805 44,695 20,819 44,509 20,841 58,547
Paid for by Individual Recipients (>25%, <50% of basic)
Home Delivery and Mail 15 7 15 7 15 7 58
Single Copy Sales
Subttal 15 7 15 7 15 7 58
Total Average Paid by Individual Recipient Circulation -
Core Newspaper 44,589 20,812 44,710 20,826 44,524 20,848 58,605
Other Paid Circulation: (See Par. 6A)
Single Copy Sales 0000000
Educational Programs 1,554 109 1,136 62 1,021 64 81
Employee/Independent Contractor 408 341 408 341 408 341 749
Third Party Sales 953 169 967 170 1,107 217 1,165
Third Party Sales - Payment made with barter
Suboal 2,915 619 2,511 573 2,536 622 1,995
Total Average Paid Circulation - Core Newspaper 47,504 21,431 47,221 21,399 47,060 21,470 60,600
Total Pid Crculation - Electroni Edtionstal Paiiulation - Oher Unique Edi
TOTAL AVERAGE PAID CIRCULATION 47,504 21,431 47,221 21,399 47,060 21,470 60,600
Other Audite Distrbuion (Optional) 0000000
Toal Dsbon (Opal)
None of None of None of None of None of None of None of
Days Omitted from Averages record record record record record record record
PRINT READERSHIP: ONLINE READERSHIP: NET COMBINED AUDIENCE:
In Market In Market In Market (unduplicated)
Past 7 Days
Print
Past Past Past 30 DaysPast Past
GazetteGazette Sun Weekday 7 Days Gazette 7 Days Online7 Days 30 Days
DMADMA DMA
Audience 245,265 251,010Readers 182,265 113,897 232,281 Readers 58,601 70,065
Reach 26.8% 27.4%Reach 19.9% 12.4% 25.4% Reach 6.4% 7.7%
NDM* NDM*NDM*
Readers 144,399 90,152 168,565 Audience 174,613 178,228Readers 41,322 49,095
Reach 61.1% 38.2% 71.3% Reach 73.9% 75.4%Reach 17.5% 20.8%
Source: Scarborough, 2008, Release 1, See Explanatory
PRINT READERSHIP: ONLINE READERSHIP: NET COMBINED AUDIENCE:
In Market In Market In Market (unduplicated)
Past 7 Days
Print
Past Past Past 30 DaysPast Past
Mail Mail 7 Days OnlineSun Weekday 7 Days Mail 7 Days 30 Days
DMA DMADMA
Readers 182,265 80,643 211,044 Audience 227,499 234,380Readers 58,601 70,065
Reach 19.9% 8.8% 23.1% Reach 24.9% 25.6%Reach 6.4% 7.7%
NDM*NDM* NDM*
Audience 168,800 172,509Readers 144,399 64,898 161,079 Readers 41,322 49,095
Reach 71.4% 73.0%Reach 61.1% 27.5% 68.2% Reach 17.5% 20.8%
Source: Scarborough, 2008, Release 1, See Explanatory
The Charleston Gazette (Morning), Charleston Daily Mail (Evening), Saturday Gazette-Mail, Sunday Gazette-Mail,
Charleston, WV, Page #32. AVERAGE PAID CIRCULATION By Zones (See Par. 6B for description of area)
Morning Evening
Cmbd Dly Cmbd Avg Cmbd Avg Morning Evening
Sun (Mon.-Fri.) (Mon.-Fri.) (Mon.-Fri.) Mon Mon
City Zone
Home Delivery and Mail (See Par. 6B) 17,273 18,620 10,565 8,055 10,563 8,058
Single Copy Sales (Individual) 3,583 3,416 2,202 1,214 2,104 1,170
Educational Programs 57 399 350 49 246 32
Employee/Independent Contractor 628 630 339 291 339 291
Third Party Sales 555 808 664 144 627 129
Total City Zone 22,096 23,873 14,120 9,753 13,879 9,680
Retail Trading Zone