Reading the CCAB Daily Newspaper Audit Report

Reading the CCAB Daily Newspaper Audit Report

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Primary Market C.A.R.D. Class 7 Daily Newspaper Understanding the New CCAB Daily Newspaper Audit Report Your guide to changes on the audit report from 2007 to 2008 There are fundamental changes to the reporting of Canadian newspaper circulation from 2007 to 2008. Some are definitional, some in format. This guide is intended to introduce you to the new format and provide an understanding of the differences to data reported in 2007. A summary of all other changes in 2008 can be found herein. A most notable change is that CCAB daily newspapers now report circulation data in one, calendar year-end audit report, with a release date coordinated with the NADbank figures. DAILY NEWSPAPER AUDIT REPORT FOR THE 12 MONTH PERIOD ENDED DECEMBER 2008 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment, which must be made by the user of the report. Canadian Circulations Audit Board Canadian Circulations Audit Board 90 Eglinton Avenue East, Suite 980 CRITERION L’Office canadien de verification de la diffusion Toronto, Ontario 90 Eglinton Ave. East, Suite 980 M4P 2Y3 Toronto, Ontario M4P 2Y3 Tel.: 416.487.2418 Fax: 416.487.6405 Telephone: +1 416.487.2418 Web Site: www.bpaww.com Fax: +1 416.487.6405 www.bpaww.com Established: 1931 A not-for-profit organization, CCAB, a division of BPA Worldwide , is governed by a tripartite board ...

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Understanding the New CCAB
Daily Newspaper Audit Report
Your guide to changes on the audit report from 2007 to 2008
There are fundamental changes to the reporting of Canadian newspaper circulation from 2007 to
2008. Some are definitional, some in format. This guide is intended to introduce you to the new
format and provide an understanding of the differences to data reported in 2007. A summary of all
other changes in 2008 can be found herein.
A most notable change is that CCAB daily newspapers now report circulation data in one,
calendar year-end audit report, with a release date coordinated with the NADbank figures.
Circulation will be reported for each day, providing greater transparency.
TOTAL AVERAGE CIRCULATION FOR THE 12 MONTH PERIOD ENDING DECEMBER 2008
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
TOTAL CIRCULATION
DAILY NEWSPAPER AUDIT REPORT
FOR THE 12 MONTH PERIOD ENDED DECEMBER 2008
No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide
believes this is a judgment, which must be made by the user of the report.
Canadian Circulations Audit Board
90 Eglinton Avenue East, Suite 980
Toronto, Ontario
M4P 2Y3
Tel.: 416.487.2418
Fax: 416.487.6405
Web Site: www.bpaww.com
Established: 1931
PUBLISHER'S STATED PUBLISHING AND CIRCULATION POLICY INFORMATION
CRITERION is a daily newspaper serving the Greater Toronto Area (GTA).
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Canadian Circulations Audit Board
L’Office canadien de verification de la diffusion
90 Eglinton Ave. East, Suite 980
Toronto, Ontario M4P 2Y3
Telephone: +1 416.487.2418
Fax:
+1 416.487.6405
www.bpaww.com
A not-for-profit organization, CCAB, a division
of BPA Worldwide, is governed by a tripartite
board comprising media owners, advertising
agencies and advertisers.
Visit www.bpaww.com for the latest audit
reports, membership information and
publishing and advertising industry news.
CRITERION
Paragraph 1:
Circulation will be reported in two primary categories: “
Paid for by Individual Recipient
” and
Sponsored by Third Party or Free
”. Research indicates there is correlation between price paid
by an individual and readership habits. The behaviour of those who receive a newspaper free of
charge directly from the media owner has been found to be no different to those who receive it at
no cost to themselves via a purchase by a third party.
Carrier delivery copies and mail delivery copies have been combined as “Home Delivery” copies.
Single copy sales, hotel, electronic edition and other copies are reported separately.
Moved from paid circulation to “Sponsored by Third Party or Free” circulation were all:
Employee/Independent Carrier,
Newspapers in Education,
and copies paid for by a third party.
Intermittent subscriptions and frequency conversions are reported as paid circulation and detailed
in paragraph, 6, Additional Data.
1. AVERAGE CIRCULATION FOR THE 12 MONTH PERIOD ENDING DECEMBER 2008
Total Average Circulation
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
I. Paid for by Individual Recipient
- Home Delivery________________________
- Single Copy __________________________
- Hotel _______________________________
- Electronic Edition _____________________
- Other _______________________________
T
O
T
A
L
II. Sponsored by Third Party or Free
- Home Delivery________________________
- Single Copy __________________________
- Educational __________________________
- Electronic Edition _____________________
- Other _______________________________
T
O
T
A
L
TOTAL CIRCULATION
Paragraph 1a and 1b:
The CCAB audit report continues to report circulation by price point (+/-50%) through the 2009
reporting period. Price point reporting will be eliminated beginning January 1, 2010.
1a. AVERAGE CIRCULATION FOR THE 12 MONTH PERIOD ENDING DECEMBER 2008
Total Average Circulation
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
I. Paid for by Individual Recipient
- Home Delivery ___________
Sold at
- Single Copy______________
50% rate
- Hotel ___________________
- Electronic Edition _________
- Other ___________________
TOTAL CIRCULATION
1b. AVERAGE CIRCULATION FOR THE 12 MONTH PERIOD ENDING DECEMBER 2008
Total Average Circulation
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
I. Paid for by Individual Recipient
- Home Delivery ___________
Sold at <
- Single Copy ______________
50% rate
- Hotel ___________________
- Electronic Edition _________
- Other ___________________
TOTAL CIRCULATION
Paragraph 2:
CCAB reports the average daily circulation for each month, not quarterly.
2. AVERAGE MONTHLY CIRCULATION
MONDAY
Month
Individual Paid
Sponsored by
Third
Party or Free
Total
January______________________
February_____________________
March_______________________
April ________________________
May_________________________
June ________________________
July _________________________
August ______________________
September ___________________
October______________________
November ___________________
December ___________________
2. AVERAGE MONTHLY CIRCULATION
TUESDAY
Month
Individual Paid
Sponsored by
Third
Party or Free
Total
January______________________
February_____________________
March_______________________
April ________________________
May_________________________
June ________________________
July _________________________
August ______________________
September___________________
October _____________________
November ___________________
December ___________________
Paragraphs 2a and 2b:
CCAB reports circulation by geography, using Census Metropolitan Areas for newspapers serving
markets with populations of 100,000 or greater, and Retail Trading Zone, City Trading Zone, and
Other Trading Zone for newspapers serving markets with populations less than 100,000.
2a. AVERAGE CIRCULATION FOR THE 12 MONTH PERIOD ENDING DECEMBER 2008
Total Average Circulation
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
I. Paid for by Individual Recipient
- Home Delivery___________
- Single Copy _____________
- Hotel __________________
- Electronic Edition ________
- Other __________________
TOTAL
CTZ
II. Sponsored by Third Party or Free
- Home Delivery___________
- Single Copy _____________
- Educational_____________
- Electronic Edition ________
- Other __________________
TOTAL
TOTAL CIRCULATION
2b. AVERAGE CIRCULATION FOR THE 12 MONTH PERIOD ENDING DECEMBER 2008
Total Average Circulation
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
I. Paid for by Individual Recipient
- Home Delivery___________
- Single Copy _____________
- Hotel __________________
- Electronic Edition ________
- Other __________________
TOTAL
RTZ
II. Sponsored by Third Party or Free
- Home Delivery___________
- Single Copy _____________
- Educational_____________
- Electronic Edition ________
- Other __________________
TOTAL
TOTAL CIRCULATION
Paragraphs 3, 4, 5 and 6 report Premiums, Arrears, Price and Additional Data, respectively.
6. ADDITIONAL DATA
*The Packet & Times’ EMC edition was distributed on Wednesday until the March 19, 2008 issue. Commencing with the April 2, 2008 issue, it publishes on
Thursdays. The 2008 average for all EMC edition days combined was 14,814 copies.
Paragraphs 2a, 2b and 2c:
City Trading Zone (CTZ) encompasses the town of Orillia.
Retail Trading Zone (RTZ) encompasses rural Orillia, Ramara (Mnjikaning), Oro-Medonte, Severn Bridge, Oro, Cumberland Beach,
Washago, Warminster, Brechin and Lagoon City.
All Other Trading Zone (OTZ) encompasses Beaverton and Gravenhurst.
Paid Single Copy Returns Policy: Fully Returnable.
Regular publishing days on which no paper was issued.
January 1, 2008
February 18, 2008
March 21, 2008
May 19, 2008
July 1, 2008
August 4, 2008
September 1, 2008
October 13, 2008
December 25, 2008
3. PREMIUMS, COMBINATIONS, CONTESTS AND OTHER SPECIAL OFFERS
A gift certificate valued at $5.00, along with the chance to enter a contest for a 32" television, was offered with selected 12-week Monday to
Saturday subscriptions sold at the rate of $36.00. (inclusive of GST).
Gift certificates were offered for the following retailers: Tim Horton's or Canadian Tire.
4. ARREARS UNDER THREE MONTHS
NONE
5. PRICES
Basic Rates*:
By Home Delivery
6-day Monday to Saturday
1 Year
6 Months
3 Months
to 12/7/08
$178.30
$99.06
$49.53
from 12/8/08
$188.71
$103.95
$51.99
By Canadian Mail
6-day Monday to Saturday
1 Year
6 Months
3 Months
from 1/1/08
$385.00
$200.00
$100.00
By Foreign Mail
6-day Monday to Saturday
1 Year
6 Months
3 Months
from 1/1/08
$385.00
$200.00
$100.00
Single copy Rates*:
Monday-Wednesday
Thursday-Friday
Saturday
to 12/7/08
$1.00
$1.00
$1.00
from 12/8/08
$1.25
$1.35
$1.25
Special Rates*
6-day Monday to Saturday - Pre-authorized
1 Month
to 12/7/08
$15.45
from 12/8/08
$14.86
6-day Monday to Saturday 12-week term
$39.00; $36.00
*All prices are inclusive of GST.
Maps may be reported at the publisher’s option.
MAP OF DISTRIBUTION
Newspapers may report towns receiving 25 copies or more, at their option.