Reading the CCAB Daily Newspaper Audit Report

Richard Murphy

Description

Primary Market C.A.R.D. Class 7 Daily Newspaper Understanding the New CCAB Daily Newspaper Audit Report Your guide to changes on the audit report from 2007 to 2008 There are fundamental changes to the reporting of Canadian newspaper circulation from 2007 to 2008. Some are definitional, some in format. This guide is intended to introduce you to the new format and provide an understanding of the differences to data reported in 2007. A summary of all other changes in 2008 can be found herein. A most notable change is that CCAB daily newspapers now report circulation data in one, calendar year-end audit report, with a release date coordinated with the NADbank figures. DAILY NEWSPAPER AUDIT REPORT FOR THE 12 MONTH PERIOD ENDED DECEMBER 2008 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment, which must be made by the user of the report. Canadian Circulations Audit Board Canadian Circulations Audit Board 90 Eglinton Avenue East, Suite 980 CRITERION L’Office canadien de verification de la diffusion Toronto, Ontario 90 Eglinton Ave. East, Suite 980 M4P 2Y3 Toronto, Ontario M4P 2Y3 Tel.: [phone] Fax: [phone] Telephone: [phone] Web Site: www.bpaww.com Fax: [phone] www.bpaww.com Established: 1931 A not-for-profit organization, CCAB, a division of BPA Worldwide , is governed by a tripartite board ...

Informations

• Publié par: Cosac
• Nombre de lectures: 33
• Langue: English

Extrait

Understanding the New CCAB

Daily Newspaper Audit Report

Your guide to changes on the audit report from 2007 to 2008

There are fundamental changes to the reporting of Canadian newspaper circulation from 2007 to

2008. Some are definitional, some in format. This guide is intended to introduce you to the new

format and provide an understanding of the differences to data reported in 2007. A summary of all

other changes in 2008 can be found herein.

A most notable change is that CCAB daily newspapers now report circulation data in one,

calendar year-end audit report, with a release date coordinated with the NADbank figures.

Circulation will be reported for each day, providing greater transparency.

TOTAL AVERAGE CIRCULATION FOR THE 12 MONTH PERIOD ENDING DECEMBER 2008

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

TOTAL CIRCULATION

DAILY NEWSPAPER AUDIT REPORT

FOR THE 12 MONTH PERIOD ENDED DECEMBER 2008

No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide

believes this is a judgment, which must be made by the user of the report.

Canadian Circulations Audit Board

90 Eglinton Avenue East, Suite 980

Toronto, Ontario

M4P 2Y3

Tel.: [phone]

Fax: [phone]

Web Site: www.bpaww.com

Established: 1931

PUBLISHER'S STATED PUBLISHING AND CIRCULATION POLICY INFORMATION

CRITERION is a daily newspaper serving the Greater Toronto Area (GTA).

P

r

i

m

a

r

y

M

a

r

k

e

t

C

.

A

.

R

.

D

.

C

l

a

s

s

7

D

a

i

l

y

N

e

w

s

p

a

p

e

r

Canadian Circulations Audit Board

L’Office canadien de verification de la diffusion

90 Eglinton Ave. East, Suite 980

Toronto, Ontario M4P 2Y3

Telephone: [phone]

Fax:

+1 416.487.6405

www.bpaww.com

A not-for-profit organization, CCAB, a division

of BPA Worldwide, is governed by a tripartite

board comprising media owners, advertising

agencies and advertisers.

Visit www.bpaww.com for the latest audit

reports, membership information and

publishing and advertising industry news.

CRITERION

Paragraph 1:

Circulation will be reported in two primary categories: “

Paid for by Individual Recipient

” and

“

Sponsored by Third Party or Free

”. Research indicates there is correlation between price paid

by an individual and readership habits. The behaviour of those who receive a newspaper free of

charge directly from the media owner has been found to be no different to those who receive it at

no cost to themselves via a purchase by a third party.

Carrier delivery copies and mail delivery copies have been combined as “Home Delivery” copies.

Single copy sales, hotel, electronic edition and other copies are reported separately.

Moved from paid circulation to “Sponsored by Third Party or Free” circulation were all:

•

Employee/Independent Carrier,

•

Newspapers in Education,

•

and copies paid for by a third party.

Intermittent subscriptions and frequency conversions are reported as paid circulation and detailed

in paragraph, 6, Additional Data.

1. AVERAGE CIRCULATION FOR THE 12 MONTH PERIOD ENDING DECEMBER 2008

Total Average Circulation

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

I. Paid for by Individual Recipient

- Home Delivery________________________

- Single Copy __________________________

- Hotel _______________________________

- Electronic Edition _____________________

- Other _______________________________

T

O

T

A

L

II. Sponsored by Third Party or Free

- Home Delivery________________________

- Single Copy __________________________

- Educational __________________________

- Electronic Edition _____________________

- Other _______________________________

T

O

T

A

L

TOTAL CIRCULATION

Paragraph 1a and 1b:

The CCAB audit report continues to report circulation by price point (+/-50%) through the 2009

reporting period. Price point reporting will be eliminated beginning January 1, 2010.

1a. AVERAGE CIRCULATION FOR THE 12 MONTH PERIOD ENDING DECEMBER 2008

Total Average Circulation

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

I. Paid for by Individual Recipient

- Home Delivery ___________

Sold at

≥

- Single Copy______________

50% rate

- Hotel ___________________

- Electronic Edition _________

- Other ___________________

TOTAL CIRCULATION

1b. AVERAGE CIRCULATION FOR THE 12 MONTH PERIOD ENDING DECEMBER 2008

Total Average Circulation

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

I. Paid for by Individual Recipient

- Home Delivery ___________

Sold at <

- Single Copy ______________

50% rate

- Hotel ___________________

- Electronic Edition _________

- Other ___________________

TOTAL CIRCULATION

Paragraph 2:

CCAB reports the average daily circulation for each month, not quarterly.

2. AVERAGE MONTHLY CIRCULATION

MONDAY

Month

Individual Paid

Sponsored by

Third

Party or Free

Total

January______________________

February_____________________

March_______________________

April ________________________

May_________________________

June ________________________

July _________________________

August ______________________

September ___________________

October______________________

November ___________________

December ___________________

2. AVERAGE MONTHLY CIRCULATION

TUESDAY

Month

Individual Paid

Sponsored by

Third

Party or Free

Total

January______________________

February_____________________

March_______________________

April ________________________

May_________________________

June ________________________

July _________________________

August ______________________

September___________________

October _____________________

November ___________________

December ___________________

Paragraphs 2a and 2b:

CCAB reports circulation by geography, using Census Metropolitan Areas for newspapers serving

markets with populations of 100,000 or greater, and Retail Trading Zone, City Trading Zone, and

Other Trading Zone for newspapers serving markets with populations less than 100,000.

2a. AVERAGE CIRCULATION FOR THE 12 MONTH PERIOD ENDING DECEMBER 2008

Total Average Circulation

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

I. Paid for by Individual Recipient

- Home Delivery___________

- Single Copy _____________

- Hotel __________________

- Electronic Edition ________

- Other __________________

TOTAL

CTZ

II. Sponsored by Third Party or Free

- Home Delivery___________

- Single Copy _____________

- Educational_____________

- Electronic Edition ________

- Other __________________

TOTAL

TOTAL CIRCULATION

2b. AVERAGE CIRCULATION FOR THE 12 MONTH PERIOD ENDING DECEMBER 2008

Total Average Circulation

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

I. Paid for by Individual Recipient

- Home Delivery___________

- Single Copy _____________

- Hotel __________________

- Electronic Edition ________

- Other __________________

TOTAL

RTZ

II. Sponsored by Third Party or Free

- Home Delivery___________

- Single Copy _____________

- Educational_____________

- Electronic Edition ________

- Other __________________

TOTAL

TOTAL CIRCULATION

Paragraphs 3, 4, 5 and 6 report Premiums, Arrears, Price and Additional Data, respectively.

6. ADDITIONAL DATA

*The Packet & Times’ EMC edition was distributed on Wednesday until the March 19, 2008 issue. Commencing with the April 2, 2008 issue, it publishes on

Thursdays. The 2008 average for all EMC edition days combined was 14,814 copies.

Paragraphs 2a, 2b and 2c:

City Trading Zone (CTZ) encompasses the town of Orillia.

Retail Trading Zone (RTZ) encompasses rural Orillia, Ramara (Mnjikaning), Oro-Medonte, Severn Bridge, Oro, Cumberland Beach,

Washago, Warminster, Brechin and Lagoon City.

All Other Trading Zone (OTZ) encompasses Beaverton and Gravenhurst.

Paid Single Copy Returns Policy: Fully Returnable.

Regular publishing days on which no paper was issued.

January 1, 2008

February 18, 2008

March 21, 2008

May 19, 2008

July 1, 2008

August 4, 2008

September 1, 2008

October 13, 2008

December 25, 2008

3. PREMIUMS, COMBINATIONS, CONTESTS AND OTHER SPECIAL OFFERS

A gift certificate valued at $5.00, along with the chance to enter a contest for a 32" television, was offered with selected 12-week Monday to

Saturday subscriptions sold at the rate of $36.00. (inclusive of GST).

Gift certificates were offered for the following retailers: Tim Horton's or Canadian Tire.

4. ARREARS UNDER THREE MONTHS

NONE

5. PRICES

Basic Rates*:

By Home Delivery

6-day Monday to Saturday

1 Year

6 Months

3 Months

to 12/7/08

$178.30

$99.06

$49.53

from 12/8/08

$188.71

$103.95

$51.99

By Canadian Mail

6-day Monday to Saturday

1 Year

6 Months

3 Months

from 1/1/08

$385.00

$200.00

$100.00

By Foreign Mail

6-day Monday to Saturday

1 Year

6 Months

3 Months

from 1/1/08

$385.00

$200.00

$100.00

Single copy Rates*:

Monday-Wednesday

Thursday-Friday

Saturday

to 12/7/08

$1.00

$1.00

$1.00

from 12/8/08

$1.25

$1.35

$1.25

Special Rates*

6-day Monday to Saturday - Pre-authorized

1 Month

to 12/7/08

$15.45

from 12/8/08

$14.86

6-day Monday to Saturday 12-week term

$39.00; $36.00

*All prices are inclusive of GST.

Maps may be reported at the publisher’s option.

MAP OF DISTRIBUTION

Newspapers may report towns receiving 25 copies or more, at their option.