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Small Cities’Corner

The New Face of Government

By Tim Howell IT Analyst, City of Hutto

A new wave of social interaction has washed ashore incred- ibly efficient ways to communicate with constituents and maret our cities. eople are tain in more and more information every day, and they are doin so in ways that support their busy lifestyles. ith the use of social networin and other eb . tools, individuals have the ability to stay informed and communicate more effectively, allowin them to eep up with their busy lifestyles in a way that was much more difficult in traditional methods. Cities should seriously consider this technoloy as a tool to build relationships and connect with citizens in ways that would have been incredibly resource-intensive in the past. A number of cities have started ettin involved in this space, whether they now it or not. Cities are usin free video streamin eb sites to promote activities and

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T E X A S T O W N & C I T Y ■  0 1 0 2M A Y

According to Wikipedia, “Web 2.0 refers to web develop- ment and web design that facilitates interactive informa- tion sharing, interoperability, user-centered design, and collaboration on the World Wide Web. amples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, wikis, blogs, mashups, and folksomonies. A Web 2.0 site allows users to interact with other users or to change website content, in contrast to non-interactive websites, where users are limited to passive viewing of information that is provided to them.”

prorams. They are usin blos to discuss hot items and et feedbac from the community. They are usin social networin eb sites to connect with constituents, provide real-time information, and eep in touch with what is oin on in their cities. ne city that has become involved in social networin is the City of utto. ocated  minutes northeast of downtown Austin, utto is one of the fastest rowin cities in the state and currently has a population of approximately ,. n , the population was ust over , people, and the boom in rowth is reuirin the city to loo for ways to effectively communicate across all media to stay in line with the city’s vision. utto was an early adopter of social networin and eb . technolo- ies to help communicate and better serve these diverse constituents.

itter itter.cotto The City of utto first ot involved with Twitter approxi- mately one year ao. The oal was to provide real-time information on city prorams and events. At first, the city did not produce much information. The city set up a search for anyone who sent out an update tweet with the word “utto” included and bean to follow people who appeared to be utto residents. The city sent out press releases and added icons to the city eb site to increase the user base. Now the City of utto has more than  followers and often has information re-sent re-tweeted. t is difficult to estimate how lare the city’s reach is, but