Welcome to Web 2.0

Le Ray Karine

Sujets

• Arts

Informations

• Publié par: alurenum
• Nombre de lectures: 51
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Welcome to Web 2.0

Karine Joly & Joe Hice

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Why should you care?

Paradigm shift in communication that is going to have a great impact at the strategic, tactical and operational levels on the way your institution handles PR and markets itself to target audiences.

Web 2.0 entails a new communication approach and a new media mix