Red Wagon Digital - Pay Per Click Case Study

Joe Whyte

Description

Pay Per Click Case Study RedWagonDigital.co manages your pay per click marketing campaigns to the lowest cost per lead possible while simultaneously optimizing in on your target audience. We leverage a/b split testing, multi-variate testing, landing page optimization and conversion rate optimization to generate you the highest quality leads and online sales at the lowest cost per acquisition. Next Care Urgent Care Nextcare.com is a provider of urgent cares across the nation servicing over 10 states. Our goal was to increase digital check in¶V FDOOHG ³ZDKRR¶V´ DQG DOVR increase overall location traffic via PPC. We took Next Care who had previously done PPC which they were not very happy with to a highly functioning PPC marketing campaign that continues to bring in clientele across all of their locations. SuperWarehouse.com Superwarehouse.com came to use with a business in crisis.$IWHU JRRJOHV ³SDQGD´ DQG ³penguin´ XSGDWH hit their site this ecommerce store was in trouble. In this case the client needed immediate results which SEO could not provide. The best chance we KDG WR KHOS WKH EXVLQHVV¶Vbottom line was PPC. We took on over 1 million keywords for thisFOLHQW¶V products and completely revamped their paid media using PLA ads and more state of the art techniques. In the first day we launched we saw a 300% increase in ROI as shown in our graph to the right.

Informations

• Publié par: seorumer
• Publié le: 24 septembre 2016
• Nombre de lectures: 4
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Pay Per Click Case Study

RedWagonDigital.co manages your pay per click marketing campaigns to the lowest cost per lead possible while simultaneously optimizing in on your target audience. We leverage a/bsplit testing, multi-variate testing, landing page optimization and conversion rate optimization to generate you the highest quality leads and online sales at the lowest cost per acquisition.

Next Care Urgent Care

Nextcare.com is a provider of urgent cares across the nation servicing over 10 states. Our goal was to increase digital check in’s called “wahoo’s” and also increase overall location traffic via PPC.

We took Next Care who had previously done PPC which they were not very happy with to a highly functioning PPC marketing campaign that continues to bring in clientele across all of their locations.

SuperWarehouse.com

Superwarehouse.com came to use with a business in crisis.After googles “panda”and “penguin” update hit their site this ecommerce store was in trouble.

In this case the client needed immediate results which SEO could not provide. The best chance we had to help the business’sbottom line was PPC. We took on over 1 million keywords for thisclient’s products and completely revamped their paid media using PLA ads and more state of the art techniques.

In the first day we launched we saw a 300% increase in ROI as shown in our graph to the right. We successfully started generating new business in a market that is highly competitive. We worked to refine our cost per conversion until we meet a satisfactory CPAgoal and stabilized the business’s revenue.

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Tiger Funding

One of our clients is a prominent small business funding provider. They were only in business 1 year before working with us and they were looking at expanding their lead traffic sources. Tiger Funding had worked with pay per click marketing companies before and where use to getting around $200-$250 leads. They simply wanted to reduce the cost per lead and improve the quality of leads they were getting. We have had a lot of experience in this vertical and knew exactly what to do. In our first month we reduced their cost per lead from $250 to $125 and within three months brought that down to $82 per lead. We used several tactics including click to call, gmail ads, customer match audience and remarketing to achieve this goal. This allowed our client to grow substantially and they have now closed over 25 million in funding in the year and a half we have worked with them. Wyland Defense

Competing in the legal vertical has its challenges. Unless you work with Redwagondigital.co. We have cracked the code in this vertical and have found digital tactics that can bring in high quality leads at a low cost per lead. Legal services tend to be pretty pricy within the paid media space and our strategies not only help reduce the cost of your leads but also

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improves the overall quality and conversions of your leads. One month of advertising resulted in over 298 leads for Taylor House and many new clients ranging from DUI, personal injury to criminal defense clients. Howard Air

We love HVAC clients! Our experience within the HVAC space is second to none and our results echo that. We understand how weather can impact the HVAC industry so we designed a weather API integration into our AdWords management for Howard Air and every time the weather changed our bids would increase or decrease based on our strategy automatically. This had such a tremendous impact on our clients results that they ended up expanding their business and coverage across the valley. They wanted more leads, more brand ubiquity and more scheduled appointments. We researched and analyized how we could meet our clients goals and through our efforts provided a reduction in lead cost by 38% in our first month while increasing quality leads and overall booked appointments.

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Heavyglare.com

This client specializes in prescription sunglasses for designer brands. HeavyGlare.com came to us with their PPC campaigns in the dumps. Poor converting campaigns, high click through rates and low conversions. Simply put - PPC was not working for heavyglare. com. We created an entirely new campaign, implemented several landing pages and optimized their campaign to become profitable using statistical significance signals. We become profitable in less than 2 months of aggressive optimization and data analysis and dominated our impression share at the lowest cost per acquisition. BOOMj.com

BOOMj.com was a social networking site for baby boomers. We worked with them in their initial startup phase. With 25k to spend monthly we had to figure out how to use PPC in order to gain memberships which was our conversion.

After 1 month we had tested enough strategies until we found the most lucrative method of PPC for this client. By targeting give away sites in the display network we were able to increase our membership from 100 people to over 100,000 people in 3 months. In 3 months’ time we had surpassed most of our competition and positioned BOOMj for a reverse merger.

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