The vampire of the third millennium: from demon to angel
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Resumen
A partir de la idea de que existe un interés en alza por el producto ‘vampiro’ relacionado con los albores del nuevo milenio, este trabajo pretende explorar cómo la figura del vampiro se contextualiza en actualidad tanto en su apariencia como en su comportamiento. El corpus de este análisis incluye tres de los formatos audiovisuales más populares de los últimos años: Twilight,Vampire Diaries y True Blood. El objetivo de este estudio es comparar y contrastar a sus protagonistas en estas tres versiones, además de identificar los principales cambios de la conceptualización 'clásica' del vampiro. Asimismo, analizaremos la relación existente entre esta nueva figura en el ámbito de la cultura popular, y entre los adolescentes en particular.

Abstract
Starting from the idea that there is a soaring interest in vampire-related products at the dawn of the new millennium, our paper will explore how the vampire figure is contextualised and shaped when it comes to his appearance and behaviour. The corpus of our analysis includes three of the most popular films to date: Twilight, Vampire Diaries and True Blood. The aim of our study is to compare and contrast the vampire protagonists these three films instantiate and also to identify any major shifts from the ‘classic’ conceptualisation of the vampire. Furthermore, we will try to understand how these transformations could account for the popularity of the vampire figure in general and among teenagers in particular.

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Publié par
Publié le 01 janvier 2012
Nombre de lectures 75
Langue Español

Extrait

Oceánide 4 2012
 
Fecha de recepción: 24 septiembre 2011
Fecha de aceptación: 20 diciembre 2011
Fecha de publicación: 25 enero 2012
URL:http://oceanide.netne.net/articulos/art4-10.php
Oceánide número 4, ISSN 1989-6328

The vampire of the third millennium: from demon to angel

Dr. Codru ţa Gosa, and Dr. Andreea Şerban
(West University of Timi şoara, Romania)


RESUMEN:

A partir de la idea de que existe un interés en alza por el producto ‘vampiro’ relacionado con los albores del nuevo
milenio, este trabajo pretende explorar cómo la figura del vampiro se contextualiza en actualidad tanto en su apariencia
como en su comportamiento. El corpus de este análisis incluye tres de los formatos audiovisuales más populares de los
últimos años: Twilight, Vampire Diaries y True Blood. El objetivo de este estudio es comparar y contrastar a sus
protagonistas en estas tres versiones, además de identificar los principales cambios de la conceptualización 'clásica' del
vampiro. Asimismo, analizaremos la relación existente entre esta nueva figura en el ámbito de la cultura popular, y
entre los adolescentes en particular.

Palabras clave: vampiro, santificación, cultura popular, Twilight, Vampire Diaries, True Blood.

ABSTRACT:

Starting from the idea that there is a soaring interest in vampire-related products at the dawn of the new millennium,
our paper will explore how the vampire figure is contextualised and shaped when it comes to his appearance and
behaviour. The corpus of our analysis includes three of the most popular films to date: Twilight, Vampire Diaries and
True Blood. The aim of our study is to compare and contrast the vampire protagonists these three films instantiate and
also to identify any major shifts from the ‘classic’ conceptualisation of the vampire. Furthermore, we will try to
understand how these transformations could account for the popularity of the vampire figure in general and among
teenagers in particular.


Keywords: vampire, angelisation, popular culture, Twilight, Vampire Diaries, True Blood.



1. INTRODUCTION especially among the young generation nowadays.
Our paper, therefore, aims to investigate the
stExploring people’s obsession with the ancient, appealing vampire figure of the 21 century, as
dark, dangerous, blood-lusty figure of the well as to identify major shifts from the ‘classic’
vampiric Other, Ken Gelder (1994: x) gives a conceptualisation of the vampire.
rather personal answer to the ‘why vampires?’
question: “The answer, for me, lies primarily in 2. POPULAR CULTURE AND VAMPIRES: FROM
their unfailing ability to fascinate. That is, they FICTION TO FILM
evoke a response that is not entirely ‘rational’ – a
thresponse that may sit somewhere in between From its beginnings and well into the 19 century,
disbelief and, in fact, a suspension of disbelief.” the core popular culture was print. As early as
According to Gelder, the problem of belief is Horace Walpole’s The Castle of Otranto (1764),
central to the fiction for ideological reasons, as it is gothic novels catered to the public’s tastes of being
meant to trigger a certain reaction, active force, or scared and thrilled, of experiencing vicariously new
emotion. Overall, what Gelder’s book does is to and exciting events and situations. Haunted
embed vampires in their cultural contexts, proving houses, dark secrets, unexpected meetings with
that such narratives are actually concerned with ghosts, spirits, or vampires are often the subject
the anxieties and fascinations of their times: from matter of such stories, and serve as settings or
th19 century investments in travel and tourism, plots for another Gothic subgenre focused on
issues of national identity, colonialism and vampires. In a fairly recent study on the vampire
sexuality, to queer identity, rebellious adolescence myth, Matthew Beresford (2008: 12) highlights the
and family issues. power of spirits, ghosts and other monsters that
roam the earth, a power maintained by
Based on a famous Romanian historical figure humankind’s belief in such creatures, be they real
(Vlad Ţepe ş, who used to impale his enemies) and or imaginary, whose ‘existence’ is dictated by our
related to a notorious Hungarian figure (Erzsébet binary view of the world and our belief in God/the
Báthory, who allegedly bathed in the blood of devil.
virgins to preserve her youth), the vampire has
thbecome a popular mythological figure, which forces Appeared in the 18 century, the literary vampire
us to confront our innermost fear – death. Over gradually developed not only a career of his own
the past thirty years or so, the vampire has but also a ‘life’ of his own, feeding on the readers’
undergone several reconstructions, while taboos feverish imaginations and innermost fears or
related to it have been challenged and refashioned. desires. From Polidori’s Vampyre (1819), through
Capturing people’s imaginations across time and Sheridan Le Fanu’s lesbian Carmilla (1872), the
cultures, the vampire has gained wide appreciation vampire reached a climax with Bram Stoker’s
URL:http://oceanide.netne.net/articulos/art4-10.php
 Oceánide 4 2012
 
Dracula (1897), to this day gaining increasingly stage Bela Lugosi’s Dracula, who remains
stronger sexual overtones. Yet Stoker’s Vlad unparalleled until 1992, when Coppola
Dracul – a rather complex character, whose evil directs Bram Stoker’s Dracula, starring Gary
nature is counterbalanced by his charisma and Oldman in a highly romanticised rendition of the
determination to regain his family’s lost power – vampire Count. The next important film is released
remains the first hallmark vampire-figure, sealing in 1994, an adaptation of Anne Rice’s Interview
the vampire’s fate within popular culture. with a Vampire, which relocates the vampiric
Other in the middle of queerness and queer
Stereotypically, the vampire is an alien, a parasite theory, through the male characters’ ambiguous
condemned to drink the blood of mortals, sleep in attraction to each other. Finally, the last key
coffins, live in the shadows and walk out at night. moment turns around director Hardwicke’s
It is his immortality that allows for his constant adaptation of Twilight (Rosenberg and Meyer,
changeability and adaptability (Auerbach, 1997: 1, 2008), where the characters love strongly and
8). At the dawn of the 1900s films take over from fight fiercely.
books and succeed in gathering an ever increasing
number of spectators to a different medium of However, an important milestone overlooked by
popular culture, allowing for a closer under- the aforementioned site is the American TV series
standing of – even identification with – Gothic entitled Buffy, the Vampire Slayer (Whedon, 1997-
th
characters. Beginning with the 20 century, one 2003), where a high-school cheerleader learns to
cannot but notice a constant growth of movies fight threatening vampires and slay them one by
which depict a plethora of vampire figures, ranging one. According to Gelder (1994: 143), Buffy’s
from Max Schreck’s emblematic bad and beastly belief in vampires equates with her own
vampire Nosferatu to the beautiful vampires: Tom empowerment as a woman, the scope of the series
Cruise’s Lestat and Brad Pitts’s Louis (Rice, 1994). being the mobilisation of an adolescent girl, who
However, the most famous film figure to date still does not need rescuing by a male hero. However,
remains Bram Stoker’s Vlad Dracul played by helping the protagonist in the fight against
Gary Oldman in Francis Ford Coppola’s 1992 creatures of the darkness, one vampire character
horror-romantic adaptation (Stoker and Hart, comes forth as different from the rest: Angel
1992), where Dracula is turned into a highly (played by David Boreanaz) is cursed with a
romantic character whose actions are guided more human soul (presumably of his pre-vampire self,
by love than by bloodlust. Liam), a punishment meant to make him suffer for
his past crimes. Although at first he is a reluctant
Although vampires were at first depicted as hero, helping Buffy from the shadows, he then
repulsive and rather limited ‘bloodsuckers’, they changes into a dark, flawed character because of
have become (more) sociable, attractive and the romantic relationship with Buffy. It is actually
seductive creatures, constantly evolving and the first and only sexual intercourse with the
adapting to new environments, milieus, cultures Slayer (a moment of ‘true love’ and genuine
and media (cartoons, comics, video games, music, happiness) that undoes the curse and transforms
etc.). No matter the media, however, vampire Angel into Angelus, the dangerously seductive,
characters share some common features: they do vicious and unscrupulous vampire he initially was.
not age, they have hypnotic powers over their Even if Buffy saves Angel’s lif

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