The worlds most valuable Football brands

The worlds most valuable Football brands

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BRAND FINANCE FOOTBALL 50 2014 TOP 10 BRANDS BRAND VALUE 20142014 RANK 2013 RANK CLUB LEAGUE COUNTRY (US$ Million) (£ GBP) (€ Euros) 1 1 FC Bayern München 896 531 Bundisliga657 3 Real Madrid CF 456 La Liga2 768 568 4 393 2 739 542Manchester United FC Premier

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Publié le 27 mai 2014
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Langue English

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0 20072008200920102011201220132014AC Milan winAC Milan finishManchester ChristianoThe Euro Manchester SirAlex ManU miss out on Champions 5thin Serie AUnited win theRonaldo crisisbegins to City win theFerguson retiresEuropean football League Championsfinishes firsttake its toll on Premier Leaguefor 1st time in 24 yrs’ Manchester Leagueseason at RealSpanish and Bayern City purchasedMadrid followingItalian clubs Munich win theMan City win Premier by Abu Dhabi£80m transfer Champions Leaguetitle for 2nd United Groupfrom United League timein 3 yrs € and £ appreciate a gainst $, boosting clubs’ $ brand values
200
$324m 2014 Brand Value
100
A PARISIAN COINCIDENCE
COUNTRY
400
300
600
500
800
700
900
$768m 2014 Brand Value
+178 Change Since 2013
TOTAL VALUE OF CLUBS IN THE BRAND FINANCE FOOTBALL 50 BY COUNTRY (US$m)
3790 England
926 Italy 665 France
2077 Germany 1693 Spain
WIN % WITH MICHAEL JACKSON STATUE 34% BRAND VALUE WITH MICHAEL JACKSON STATUE $75m
THE MJ EFFECT
$510m 2014 Brand Value
16
BRAND VALUE BY COUNTRY
BRAND VALUE
+147 Change Since 2013
BRAND VALUE 2014 CLUB (US$ Million)(£ GBP)(Euros) FC Bayern München896 531657 Real Madrid CF768 456568 Manchester United FC739 439542 FC Barcelona622 369456 Manchester City FC510 303374 Arsenal FC505 300 370 298 Chelsea FC502 368 Liverpool FC469 278344 Borussia Dortmund327 194240 Paris SaintGermain FC324 192237
SHEIHK MANSOOR
RICHEST FOOTBALL CLUB OWNER
FOOTBALL KIT SUPPLIERS
MOST TWITTER FOLLOWERS
THE BIGGEST WINNERS
BRAND VALUE CHANGE 2014
2014 RANK2013 RANK 1 1 2 3 3 2 4 4 5 8 6 6 7 5 8 7 9 10 10 24
21
LEAGUE Bundisliga La Liga Premier League La Liga Premier League Premier League Premier League Premier League Bundisliga Ligue 1
MOST TEAMS SPONSORED BY ONE BRAND
BRAND FINANCE FOOTBALL 50 2014
27 Change Since 2013
$236m 2014 Brand Value
THE BIGGEST LOSERS
FOOTIE FACTS
BRAND VALUE BRAND VALUE £ € £ 20.8bn15bn£ € 7.8bn 5.6bn $2.2bn 1.6bn $ $ 12.6bn 4.7bn 1.4bn 4 3 2 1 1 1 Number of teams in the Brand Finance Football 50 supplied
FC Bayern München Manchester United FC Real Madrid CF FC Barcelona Manchester City FCArsenal FC Chelsea FCLiverpool FC Paris Saint Germain FCBorussia Dortmund
HEIGHT OF THE 324mEIFFEL TOWER
+238 Change Since 2013
298 Turkey 250 Brazil 208 Holland 84 Scotland 83 Portugal
FOOTIE FACTS
+44 (0)20 7389 9400 +44 (0)7762 211 267
WIN % WITHOUT MICHAEL JACKSON STATUE 25% BRAND VALUE WITHOUT MICHAEL JACKSON STATUE $49m
www.brandirectory.com
27 Change Since 2013
$49m 2014 Brand Value
98 Change Since 2013
$739m 2014 Brand Value
HISTORIC TEAM BRAND VALUE
TOP 10 BRANDS
BRAND VALUE $324mOF PSG