Global Marketing Strategy - Picard in Brazil
32 pages
English

Global Marketing Strategy - Picard in Brazil

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Description

1.Company Overview
2.Cultural Analysis
3.Economic Analysis
4.Market Audit & Competitive Market Analysis
5.Preliminary Marketing Plan
6.Recommendations

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Publié par
Publié le 25 juin 2014
Nombre de lectures 4
Langue English
SUMMARY
1. CompanyOverview 2. CulturalAnalysis 3. EconomicAnalysis 4. MarketAudit & Competitive Market Analysis 5. PreliminaryMarketing Plan 6. Recommendations
COMPANY OVERVIEW
Frozen food retailerown brand product lines 800 stores in France Premium position Currently employs over 3000 people Market leader Competitors Maggi Weight Watchers Leader Price Buitoni