Management of Business Units - Danone case
16 pages
English

Management of Business Units - Danone case

-

Description

I. Key characteristics of the bottled water sector
II. Key issues
III-I. SWOT analysis for Danone
III-II. SWOT analysis for Nestlé
IV. Porter analysis on the bottled water sector
V. Marketing product segmentation
VI. Key success factors of each segment
VII. Danone and Nestlé development strategies
VIII. Strategic recommandations for both Danone and Nestlé

Sujets

Informations

Publié par
Publié le 25 juin 2014
Nombre de lectures 0
Langue English
Danone / Nestlé Study case
Kévin Papot