Responsive Design.Find out all about it.

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Mobile Friendly vs Mobile Optimized vs Responsive Design: What You Will Need To Know About The Mobile Version of Your Site Making a website mobile prepared is Fairly high on the request list for businesses and organizations creating a new site. However, there are a flurry of conditions surrounding cellular. Mobile friendly, portable optimized, and a newer term: responsive design. What is the difference between these? Why is it important?

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• Publié par: rozannemicah0418
• Publié le: 14 novembre 2018
• Nombre de lectures: 1
• Licence : En savoir +
  Paternité, partage des conditions initiales à l'identique
• Langue: English

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responsive design.find out all about it.

Mobile Friendlyvs Mobile Optimized vs Responsive Design: Everything You Need To Know About The Mobile Version of Your Website

Making a website mobile prepared is Fairly high on the request list for companies and organizations developing a new website. However, there are a flurry of terms surrounding mobile. Mobile friendly, portable optimized, and a newer term: responsive design. What is the difference between them? Why is it important?

In fall 2012 Peter Sondergaard, Senior vice president at Gartner, a world-wide IT analysis and research firm, projected that by 2014 there will be more web browsing from mobile devices than on traditional desktops or laptops. We've seen our own clients' website analytics for mobile users jump from an average of 5-8% in 2010 to 16-20% in 2011. 2012 is showing a similar increase. There is not any doubt that mobile cannot be ignored.

With mobile devices ranging from Handhelds to tablets, knowing how your site will display on the selection of formats is crucial. When terms like cellular friendly, cellular optimized, and responsive design come up in development talks, you will know the difference.

MOBILE FRIENDLY WEBSITE

Mobile friendly describes a Website That displays accurately between your desktop/laptop computer and a mobile device such as a handheld phone (iPhone, Android, Blackberry) or tablets (iPad, Kindle, Galaxy, etc.). While it is going to appear smaller on a telephone and might not work flawlessly on a touchscreen tablet, a mobile friendly website will be perfectly functional. Many developers view mobile friendly as a"best practice" for all website developments.

Ensuring your website is mobile Friendly is crucial. As we discussed previously, the percentage of mobile users is rapidly rising. What are the essential features of a mobile friendly site?

Text-based phone numbers, physical addresses, or email Addresses that could trigger a call, instructions, or email message from your mobile device

Slideshows or image rotators that function without Flash support (Adobe Flash is not supported by Apple and a few other mobile devices)

Small picture sizes to allow for rapid loading over Mobile connections--do not count on even a 3G connection

Here are some examples of mobile friendly websites:

MOBILE OPTIMIZED WEBSITE

A mobile optimized site is a far more advanced website. Mobile optimized means that the site will reformat itself for a list of handheld or tablet devices. Larger navigation buttons, reformatted content, and otherwise optimized images look if the user is on an iPhone or other device.

Why reformat? Reformatting allows The website to easily engage a large cellular audience when key buying decisions come up.

More and more consumers are turning to their mobile devices right from the shop. Having a website developed that enables the user to easily navigate and engage from the small screens of the handheld means reaching a decision quicker.

What are some good formatting Elements that go to a mobile optimized site?

Simplified navigation which is"thumb" friendly with Large touchpoints, especially for critical contact info

Reduced images that don't interrupt the quest for Critical information such as product listings or commoditized articles

Avoid making users kind unless absolutely necessary

Give users the option to view the desktop version of your site

Here are some portable optimized Websites worth checking out of your handheld:

RESPONSIVE DESIGN WEBSITE

As website design continues to Evolve, a fantastic type of development has come into play. Responsive design is a method of developing a site that's totally flexible irrespective of device. As opposed to detecting a particular browser type or device type, the site automatically orientates itself based on the screen size of the apparatus. A blend of reformatting and re-optimizing the site as a whole provide a practical flexibility beyond imagination.

Responsive design, while more Costly to develop, is the wisest development investment if you're managing a consumer or audience-base that is busy on mobile devices or need to make purchases on the go. Impulse purchases are obvious, but this is equally critical for commodity content such as blogs or news outlets.

WHAT ABOUT SMALL BUSINESS AND MOBILE WEB?

Mobile browsing--from tablets to Smartphones--is growing at an unprecedented pace. The consumer's enthusiasm for immediate gratification of their informational needs requires effectively delivering your product (physical or intellectual) via the mobile web.

What about small business or a non-profit organization? Is mobile friendly good enough? Should an organization discuss a mobile optimized version? Will investing in a responsive design website bring a measurable return?

Excellent questions with answers only you can provide. Every situation will be different, but give serious idea of what percent of your website visitors are on mobile devices? Google Analytics will tell you. What does your current site look like? Pull out your smart phone and find out.

If your eyes just flickered over To your smartphone and you don't know the answer...that may already be your solution.

Mobile Optimization

Mobile optimization is the process of ensuring that people who Access your website from mobile devices have an experience optimized for the device.

What is Mobile Optimization?

Every year people spend more and more time in their mobile Devices and tablets, but many websites still are not made to account for different screen sizes and load times. Mobile optimization requires a look at site design, site structure, page rate, and much more to make sure that you're not inadvertently turning away mobile visitors.

Mobile SEO Best Practices

If your site is already well optimized for search engines, there Are only a few additional things which you will need to think about when optimizing for cellular devices and Google's move to mobile-first indexing.

Page speed

Due to hardware and connectivity issues, page speed is even More important for mobile users compared to desktop users. Beyond optimizing images, you'll want to minify code, leverage browser caching, and decrease redirects. More information on page speed is seen on our SEO Best Practices for Page Speed page.

Don't Block CSS, JavaScript, or graphics

In the old days, some portable devices could not support all of These components, so webmasters of mobile sites blocked one or all three. However, for the most part that's no longer true, and the Smartphone GoogleBot wants to have the ability to see and categorize the identical content that users do. So don't hide it. These elements are also vital to helping Google understand if you have a responsive site or a different mobile solution.

Site design for mobile

Mobile devices are simplifying and revolutionizing the ways sites are designed. "Above the fold" no longer has meaning in a world where we scroll endlessly

Don't use Flash

The plugin may not be available in your user's telephone, which Means they will miss out on all of the fun. If you wish to make special effects, use HTML5 instead.

Don't use pop-ups either

It can be difficult and frustrating to try and close these on a mobile device. This might result in a high bounce rate.

Design For the fat finger

Touch screen navigation May Lead to accidental clicks if your Buttons are too big, too small, or in the path of a finger that is trying to get the page to scroll.

Optimize titles and meta descriptions

Remember that you're working with less display space when a user Searches using a mobile device. To show off your best work in SERPS, be as concise as possible (without sacrificing the quality of the information) when generating names, URLs, and meta descriptions.

Use Schema.org structured data

Due to the limited screen area, a search result with rich Snippets is much more likely to stand out than on a desktop computer. Read more about Schema.org structured data.

Optimize for local search

If your business has a local element, remember to optimize your Mobile content for local search. This includes standardizing your name, address, and telephone number and including your city and state name in your site's metadata. More information on local SEO are available here.

Mobile site configuration

Probably the most important decision you'll make when setting up A website is deciding whether you want to use a responsive, dynamic serving, or separate site configuration. Each has its benefits and drawbacks. Google prefers responsive layout but supports all three options as long as you have set them up correctly.

Responsive web design

Responsively-designed sites use CSS3 media queries to serve the Same content to mobile and desktop users having a fluid grid and a flexible design to automatically adapt to the size of a user's screen.

Responsive designs use media queries to target the layout based on screen width, orientation, and resolution. For example, you may use the following CSS to instruct browsers how to display content to get a screen that's 420 or fewer pixels wide:

Code Sample

@media display and (max-width: 420px)

.class

[styles for This class here]

And to link to a separate stylesheet instead, put the next HTML in between your tags:

Code Sample

="" type="text/css" media="screen and (max-device-width: 480px)" rel="stylesheet">

Responsive designs allow you to have a Number of these media Queries so that consumers on miniature mobile screens, larger-than-average mobile screens, and even tablets can all see a website that seems designed for their devices.

Use a Google's Mobile Testing Tool to confirm that your website is optimized for mobile.

Dynamic serving

If you do not have the tools for a complete site redesign or Want to display different content for mobile visitors than you do for desktop ones, one alternative is to use 1 URL to display unique sets of HTML and CSS depending on what kind of device your visitor is using (also called discovering user representatives ). This may be useful, for instance, if you're a restaurant that wants a mobile visitor (who may be wandering your neighborhood) to find a sampling of reviews and a map to your place instead of your full website.

Displaying different content based on the user agent is called Dynamic serving and it's done using the Vary HTTP header, which looks like this:

Vary HTTP Header

GET /page-1 HTTP/1.1

Host: www.example.com

(. . .rest of all HTTP request headers...)

HTTP/1.1 200 OK

Content-Type: text/html

Vary: User-Agent

Content-Length: 5710

(... rest of HTTP response headers...)

Example from the Google Developers Blog.

Simply put, this means that the content displayed will vary Based on the user agent requesting the page.

Dynamic serving is not the perfect compromise that it might look to be. For one, it relies on having an updated list of user agents, which means that each and every time a new mobile device comes to market that record has to be updated. And it's not uncommon for desktops and mobile devices to be wrongly served with the HTML for another device. Read more about common pitfalls.

Separate mobile URL

Another option is to create a second, parallel site for cellular users. This allows you to create completely custom content for mobile visitors. To avoid URL confusion, most parallel mobile sites utilize an"m" subdomain.

Parallel cellular sites can be as imperfect as dynamic serving Websites at sending visitors to the perfect version, so make certain to make it simple for visitors who wind up in the wrong location to click over to their preferred experience.

You will also want to make sure that your site redirects are all in place and as Lean as possible to decrease page speed. And to

avoid duplicate content issues, you will need to set up rel="canonical".

SEO Basics: How to Increase your mobile site

Here's the thing: your Website should be mobile-friendly. In fact, this could just be your number one priority. If you wish to boost your mobile SEO, you must improve the operation of your site, plus you have to make sure that it offers users an superb mobile experience. In this search engine optimization basics article, you'll find a summary of what you need to do to boost your mobile site.

When is a site mobile-friendly?

A site is mobile-friendly when it:

loads properly on a mobile device like a Smartphone or tablet,

loads lightning fast,

Presents content in a readable fashion, without Users needing to pinch and zoom,

Offers ample room to navigate by touch,

Offers additional value for mobile users,

is instantly understandable for search engines.

Why is cellular SEO important?

Mobile SEO makes sure Your mobile site gives the finest possible presentation of your content to a mobile device user. Since our world is increasingly mobile-oriented, it is now imperative that your site is mobile-friendly. If your site is not, or not properly, available for mobile users, you're going to miss out on a good ranking in the search engines and so miss income. Therefore, you should do everything in your power to make the mobile version of your website as good as possible. In fact, it should be excellent!

Since the start of This year, Google uses the mobile version of the website to determine its rankings. If your site isn't up to scratch, or if you present less content on your mobile site, you'll have a tough time getting a good ranking. If you do not have a decent mobile version of your site yet, you best make a fully functioning one, rather as a responsive design. Google has a excellent getting started guide to get you going.

How to Increase your mobile website

To improve your Mobile SEO, you need to focus on a few things:

Ensure Your site is responsive

Improve your site speed

Do not block JavaScript, HTML and CSS code

Don't use interstitials or pop-ups

Don't use too many redirects

Choose the Right viewport

Verify mobile-friendliness

Tell Google about your Website

Responsive design

There are multiple Strategies to make your site available for mobile users. The most important one is responsive design, and this is the technology Google advocates. With a responsive design, your website lives on a single URL, which makes it easier for Google to understand and index it.

If you use WordPress, Odds are your motif is already responsive and can adapt to all screens. Be sure to check how your website scales in Google Chrome's Developer Tools. If it does not scale properly, you should talk to your web developer about fixing it -- or pick a different theme.

Improve your site speed

One of the most Important things you can do to improve the mobile SEO of your site is to improve the loading speed of the website. Time and time again, studies show that people leave sites that load slowly, often never to return again. Speed has been a ranking element for many years, and Google is increasingly focusing on fixing this common issue.

Optimize images

If there is one quick Win to increase your site speed, it is this: optimize your images. Do not load those 3000 x 2000 pixel HD images on your site. Scale them to the proper size and make them smaller using a tool such as ImageOptim or WordPress plugins such as WP Smush.

Minify code

Every request your Site must make has an impact on site speed. You've got to work on reducing these requests. 1 way of doing that is by minifying code. This means that your group and concatenate resources like JavaScript and CSS, and because of this, the browser has to load fewer documents, leading to a faster site. This sounds difficult to implement, but a plugin such as WP Rocketcan look after all your caching requirements.

Browser caching

By using browser Caching, you're telling the browser that page elements that don't change often can be saved inside its cache. This way, the browser only has to download new and dynamic content whenever it visits again. Again, this is something a plugin such as WP Rocket can help you with. Or you can also do it yourself if you like.

Reduce redirects

A redirect contributes A visitor from one requested page to another, because the requested page was moved or deleted. While this leads to a good user experience if done well, the more redirects you use, the slower your website will be. Don't make endless redirects. Additionally, try not to keep links around that point to deleted articles that are redirected to new ones. Always make direct links.

Do not block resources like JavaScript, HTML and CSS

We have said it before, And we are going to keep saying it: Don't block resources such as JavaScript, HTML and CSS. Doing this makes it harder for Google to get your website and that could result in bad rankings. Assess your Google Search Console to see whether you're blocking tools.

Improve legibility

Make sure that your mobile site is perfectly readable on mobile devices. Use different devices to check if your typography is in order and, when necessary, make changes. Typography can make or break the user experience of your website.

Improve tap target sizes

Folks hate it when Their finger can't hit a button, link or menu item without any fault. Sometimes designers haven't given sufficient thought about the dimensions of the buttons. Mobile users get frustrated when navigation is unnatural or hard. Repair it.

Choose the correct viewport

The viewport Determines the width of the page for the device used to see it. By specifying a correct viewport, you make sure that visitors with specific devices get the ideal version of your website. Fail to do this, and you might just reveal your desktop website to a small-screen smartphone user -- a significant no-no.

Do not use interstitials or pop-ups

Beginning this year, Google will penalize sites that use big pop-ups or interstitials to market newsletters, sign-up forms or ads. These often get in the way of the consumer quickly accessing the content they requested. Do not use these, but if you must, make sure that you abide by Google's rules.

Test your site and inform Google about it

Before you start Working on your mobile SEO, you need to run a Mobile-Friendly Test on Google to determine where you should begin. Throughout your job, you should keep testing to see if you make progress. If your site is optimized, you need to tell Google about it so that it can be assessed and indexed. Use Search Console to stay on top of the performance of your site.

Investigate Google AMP

Accelerated Mobile Pages (AMP) is a new initiative by Google and others to find web pages to load super fast on mobile devices. By wrap your content in special HTML code, you can optimize the pages in ways that Google can use to give them special treatment. Pages are cached by Google and presented using a stripped down presentation to make certain it gets delivered at light speed.

AMP is still Relatively new, but growing rapidly. Nearly every website can benefit from integrating this technique. If you have a WordPress site, it is not tough to get started; just put in the official plugin. This takes care of most of the setup. You can find more details on Google's guidelines.

Conclusion

Mobile is the future, but that future is now. Do everything you can to repair your mobile site and make it perfect, not only in Google's eyes, but, more importantly, your visitor. Mobile SEO is not only about great content and a flawless technical demonstration, but more about creating a user experience to die for. Once you've achieved that, you're on your way to the top!

In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access sites . This didn't come as a massive surprise since, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category.

In many businesses, this may be conservative and, In the agency I head up in the UK, Bowler Hat, our B2C clients are seeing up to 85 percent of all website sessions conducted on mobile devices.

Suffice it to say, mobile has well and truly arrived. Yet, while responsive design has existed for a while now and is fairly well-established, nearly all sites have a tendency to fall back on usability. That is, the majority of sites are still built for desktop and then dialed back for mobile. That form-fill that has been mildly annoying on desktop is a complete pig on mobile. Even if it is responsive.

This is not good enough in the mobile-first world We are racing toward in 2017.

In this article, I am going to look at the way you Can ensure you are really optimizing for mobile users. We will look at the fundamentals of responsive design and page rate, but we will also look beyond this at user experience tailored to mobile devices. We'll then wrap up this with a mobile optimization checklist which you can use to identify optimization opportunities.

Our goal here is to go the extra space to Create fully mobile-focused websites; to delight our customers and drive conversions; to utilize cellular optimization to develop a strategic edge over the competition. And, of course, Google would like to pleasure cellular users so we can improve engagement and on-page ranking factors and also benefit from improved SEO. Better for users. Better for search engines. Win-win.

What Google wants

At this time of year, many SEOs are looking Forward, and, referring to a SEO best practices post for 2017, Google's Gary Illyes complimented those who

The following are three key Stats I have lifted from Google's promotional materials that clearly illustrate the importance of mobile optimization:

Today, more people search on cellular phones than computers.

Individuals are five times more likely to Leave a website if it is not mobile-friendly.

Over half of mobile users will abandon a Website if it takes more than three seconds to load.

Because more people search on mobile than on Computers, cellular creates more page views. If your site is not mobile-friendly, users are less likely to stick around. And if your site is slow, they may not even wait for the page to load.

Add from the unreliability of cellular data networks Here and your site has to be a mean, lean mobile-friendly machine, or you might not even get a shot at that customer.

The mobile-first index

The complete nail in the coffin for a Desktop-first approach to websites and search is the mobile-first index. Adopting this philosophy makes sense as more searches occur on mobile compared to desktop. Yet, at the moment, ranking is still primarily based on the desktop version of a website .

When this happens, the content and links of your Mobile website, along with any other variables -- speed, user experience and so on -- will be the key drivers of your search engine visibility. Desktop will likely still be a factor, but it'll be in a secondary capacity. Mobile first.

The writing's on the wall here, folks -- mobile Has been important for a good while now, but 2017 is the year that it will become the key factor in your quest for improved positions and conversion rates from website visitors.

The good news is that this represents a chance For people who really put in the work to develop an advantage over their competition. It will take work, but climbing over this barrier is the way ahead, and doing so before your rivals will place your site in better stead.

Mobile-friendly approach

Our primary focus in gaining this advantage would be to Look at just how we provide mobile-friendly content. There are three possible approaches::

Responsive web design

Dynamic content

Separate URLs (mobile website )

Responsive Site design is Google's recommended Way to tackle mobile-friendly websites and, as such, is the approach you should take unless you have very strong reasons not to.

Reactive design has been around for a while, so This is not a new idea. However, we still see sites that are technically responsive while not providing a strong experience for mobile users.

Finally, responsive design is Only a small Part of creating truly mobile-friendly sites.

Mobile optimization

Google has a number of tools for testing for mobile usability and, beyond that, Search Console has A mobile usability report that details problems on a page-by-page level.

You should utilize these tools while developing Your new website and use Search Console to keep tabs on issues throughout the life span of the website.

Search Console looks at the next mobile usability issues:

Flash usage -- Most Mobile browsers do not render Flash and, as such, you will want to use more modern technologies.

Viewport not configured -- The viewport metatag aids browsers in scaling a page to suit a particular device.

Fixed-width viewport -- This Difficulty attempts to circumvent mobile design with fixed width pages and is best shelved when a responsive design is adopted.

Content not sized to viewport -- Here the page content Doesn't match the window, and a User has to scroll. This can be fixed with relative instead of fixed widths.

Small font size -- This Is a scaling issue and requires users to pinch the display to zoom in.

Touch components too close -- This is a frequent usability issue where it's too tough to tap a given element without also hitting the neighboring element.

Interstitial usage -- A Full-screen pop-up frequently represents poor user experience on a mobile device and is something that Google is seeking to crack down on in 2017.

These are the key technical elements that Google Is looking for and reporting on to webmasters.

Optimizing your Website to remove these issues may Have positive effects on the way the usability of your website is rated by Google and certainly has positive implications for users. Again, win-win.

Mobile optimization resources:

Mobile-Friendly Websites -- https://developers.google.com/webmasters/mobile-sites/

Mobile-Friendly Evaluation -- https://search.google.com/search-console/mobile-friendly

Mobile Usability Report -- https://support.google.com/webmasters/answer/6101188?hl=en

Page speed

Page speed is important on all devices, but it Can be critically important on mobile when users are out and about searching for quick answers. A page which may load relatively quickly on a WiFi network might not be quite so snappy on a mobile data network. 4G has delivered some fantastic speed improvements, but coverage (in the UK, at least) isn't something which may be relied upon.

There are, however, a range of best practices for Improving page speed and, once more, Google has come to our aid with the PageSpeed cheats instrument. This enables us to readily assess how fast our pages load and get some pointers on what we can do to improve.

Page speed insights is now built into the Mobile-Friendly test:

https://search.google.com/search-console/mobile-friendly

https://testmysite.withgoogle.com/ -- the more attractive front end

To show how this works, I'll share Details below for a tiny local B2C business named Vinyl to Digital, which consented for me to use them as a case study.