MO3T- another approach to interoperability Presentation to “Licenses for Europe” workshop
P. Geslot, V. Marty, M-F Audouard April 2013
Overview
MO3T offers a new way of distributing digital content – particularlyaccess rightstocontentwithin the framework of amodelwhichisopentoall
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MO3T defines how the followingpartiesworktogether: Players who provide digital content offers Players who sell it Players who store it in personal clouds
Andthereforesolves theinteroperabilityproblemat the “digital right” level
This proposal happens to meet the current needs of the publishing industry… …andthe business approach of this particular model could ensure the supportofnumerousinterestedparties– online vendors, physical points of sale, supermarkets, publishers of content, device manufacturers, integrators, start-ups…
But the concept developedin MO3Tcanalsoapplytoany typeofcontentor access rights – Music, videos, – App’s, web sites etc…
MO3T is currently anInvesting for the Future(French government programme) project, which aims to create aproofofconceptforH22013 The decision to go intofullscaleproductionwillbemadeatend2013 -
WEWANTINTEROPERABILITY!
Bookseller
Publisher
Customer
Device manufacturer
Regulator
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Interoperability of what ?
•Traditional approach –Interoperability of file formats AND encryptions (or no encryption)
•MO3T approach –Interoperability
of digital rights
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Cloud
Device
Digital maturation new interoperability needs =>
Traditional file-based services
THIS shouldbeinteroperable (ex: mp3, epub)
Proprietary cloud service Amazon, Apple, Google Orange Read and Go, etc.
ital right managed by the seller
Encryption: proprietary
File format: pdf, epub or proprietary format
Mature digital market
THIS shouldbeinteroperable
Encryption: optimized for the device
File format: optimized for the device
Interoperability here is less important
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Principle 1: standardising the concept of digital rights
File
Digital right
Mr. JONES owns THIS content
Digital rights make it possible todevelopinnovationsandoffercustomersthebest of digital:
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Guaranteeing compatibilityoverthelongtermbymanagingallformats: epub, pdf, and any new format that might appear
Alltypesof offers: sales, rental, subscription, access to a body of work, “rights packages” (for an author, a collection, bestsellers…)
All saleschannels: shop, web, telephone, direct marketing…
France Télécom – Orange – Diffusion restreinte
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Principle 2: MO3T = a cut with scissors...
Shop
Value position #1: sales
Library in the cloud
Value position #2: usage
Commercialknowhow= waitingTechnicalknowhow= file for the customer, convincing and formats, DRM, players, advising them, simplifying the act devices of purchasingFrance Télécom – Orange – Diffusion restreinte
E-readers
Smartphones
Tablets
PC
HDTV
…that changes the market
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Shops
Thousands of vendors…
MO3T
MO3T
MO3T
in the cloud
…connected to a few big players in the cloud
France Télécom – Orange – Diffusion restreinte
E-readers
Smart phones
Tablets
PC
HDTV
The “3-tier” open model
3 functions ubirrot-Etsid Bookshop or seller Personal library manager
Publishers
Publishers
Publishers
Publishers
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E-distributors Issue rights and host files
Bookshopsand booksellers Reach the customer Promotion
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r
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2channels rights works
Readingrights (seller ID, date, price, term of rights, number of copies etc.)
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th customer identity
Purchase and payment
Personal library managers Store rights and deliver personalised copies
*MO3T must be able to recognise other types of identifiers as well
France Télécom – Orange – Diffusion restreinte
What MO3T makes possible: a few examples 1.Purchase in a physical location 2.Purchase by phone / SMS 3.Multi-media / upgradeable / multi-device works 4.Any type of offer which combines several rights: all of X’s previous works, permanent access to the 100 bestsellers etc.
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Continuity between paper-digital and buying in a bookshop (in NFC as required)
Transmission between people: donations, gifts, lending, inheritance
Library lending and school books according to current value chains
Access to heritage libraries
B2B and the management of mass usage: a library of rights is capable of managing an entire population of devices and storing the rights for thousands of copies
Selling in any country while respecting local legislation