PRESS KIT

P048797

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PRESS KIT

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• Publié par: urejofih
• Nombre de lectures: 128
• Langue: Français

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RENAULT 4  50 TH ANNIVERSARY CELEBRATIONS PRESS KIT

Contents

PRESS KIT Renault Histoire & Collection         The Renault 4 in brief - The Renault 4 celebrates its 50 th anniversary - Renault 4 profile - Brief Renault 4 timeline - Limited editions and special versions  The Renault 4 in detail Chapter 1:  The blue jeans car Chapter 2:  An international calling Chapter 3: Renault 4 production across the world Chapter 4: The Renault 4 takes over track Chapter 5: Thirty years of evolutions  Appendices: Appendix 1: - The Renault 4 at the cinema and on TV  - The Renault 4 and the arts Appendix 2: - Books about the Renault 4 Appendix 3: - Advertising films Appendix 4: - The Renault 4 vehicles in the Renault Collection Appendix 5: - Calendar of events (2011) 

  Renault Histoire & Collection / Dossier de presse  50 ans de la Renault 4 

PRESS KIT Renault Histoire & Collection    

In brief...  The Renault 4 celebrates its 50 th nnaerivrysa

 Asthethirdbestsellingmodelinautomobilehistory 1 andthebestsellingFrenchcaracross the world with sales in excess of eight million units in more than 100 countries, the Renault 4 has become a motoring icone. In 2011, Renault will be celebrating its 50 th  anniversary which provides the brand's Histoire & Collection department with a first class opportunity to stage and take part in a long list of major events. A car has been entered for January's historic Rallye Monte-Carlo, for example, and the model is due to star at February's Rétromobile classic car show in Paris. It will also receive red carpet treatment at the third 4L International event which will visit the Loire Valley chateaux in July.  La Renault 4 was the fruit of a concept. In 1956, Pierre Dreyfus, then president of the Régie Nationale des Usines Renault, launched the notion of a "blue jeans" car. Like the now-familiar article of clothing which is worn the world over, he wanted to produce a versatile, inexpensive car with a worldwide calling which could match the changes in society that were being observed as the 1960s approached.  Following a five-year incubation period, the Renault 4, the make's first front-wheel drive passenger car, was unveiled to the press before going on display at the 1961 Paris Motor Show. A van and three saloon versions were launched simultaneously: the R3, which was dropped from the catalogue the following year, the R4 and the R4L (the "L" standing for luxury), soon to become the household name for a model that lost no time in finding a place in the French public's hearts.  Its unrivalled interior, low running costs and ability to adapt to all types of use made it an instant hit. Just six years after its launch, Renault 4 production exceeded the million mark, and other records were broken as the car reached a total production figure of 8,135,424 in the course of its 31-year career. 

 1 Cars no longer in production, after the Volkswagen Coccinelle and the Ford Model T.   Renault Histoire & Collection / Dossier de presse  50 ans de la Renault 4 

PRESS KIT Renault Histoire & Collection     The Renault 4 was just as successful outside of France and was produced or assembled in no fewer than 27 countries (in addition to France), some as far afield as Australia, South Africa, Chile and the Philippines. Indeed, six in ten sales were outside of Renault's home market.  During the long period when it was available for sale, the Renault 4 was made in several different versions, including a van, a four-wheel drive vehicle and a cabriolet. Other variants, such as the Rodeo, and a long list of limited editions were also released, the best known of which in France were the Parisienne (1963), the Safari (1975), the Jogging (1981) and the Sixties (1985).  Meanwhile, the model benefited from its own off-road racing championship and was a favourite means of transport for young people itching to explore the planet. It was also seen on such celebrated motorsport events as the Rallye Monte-Carlo and the Paris-Dakar. It even finished the celebrated African rally-raid on the podium one year.  In 1992, a numbered special edition farewell version  "Bye-Bye"  was released to salute the incredible success of the model, which continued to be manufactured in Slovenia and Morocco, until 1994, although only in small numbers.  To celebrate the model's 50 th  anniversary,or take part in a long list of Renault plans to stage important events over 2011. The main dates in its diary are:  The Modulo 4 Exhibition This travelling exhibition will take in a number of different automotive events in 2011, from the Rétromobile classic car show in Paris, to the World Séries by Renault, the Autoworld Museum in Brussels and the French national motor museum in Mulhouse, etc. Put together by Renault's Histoire & Collection department, it stars 13 cars that epitomise the R4's history and qualities.  Three Renault 4s on the 2011 historic Rallye Monte-Carlo  As a tribute to the works Renault 4 entries for the 1962 and 1963 Montes, the Histoire & Collection department has prepared three Renault 4s for the forthcoming historic Rallye Monte-Carlo (January 27-February 2). These three cars have been entirely stripped and rebuilt like all top rally cars. They have been equipped to tackle the challenges of the 2,500km route in the hands of drivers Jean Ragnotti, Manu Guigou and Michel Duvernay. 

  Renault Histoire & Collection / Dossier de presse  50 ans de la Renault 4 