Real Estate Niche Marketing- BY Roslynn Phoenix-Myrick

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According to Roslynn Phoenix-Myrick when deciding how you will be marketing your property, you will have several options from which to choose. You can choose to market in a traditional sense to a broad audience, or you can choose to market to a specific group. It's called niche marketing and the options are almost endless. Niche marketing allows you to be the expert and raise your credibility.

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• Publié par: PatrickMSumner
• Publié le: 16 avril 2015
• Nombre de lectures: 4
• Langue: English

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Real Estate Niche Marketing- BY Roslynn
Phoenix-Myrick
According to Roslynn Phoenix-Myrick when deciding how you will be marketing your
property, you will have several options from which to choose. You can choose to market
in a traditional sense to a broad audience, or you can choose to market to a specific
group. It's called niche marketing and the options are almost endless. Niche marketing
allows you to be the expert and raise your credibility.
You might live in an area that makes niche marketing almost obvious, or you might be in
an area that requires some in-depth research and planning. To get you started, here are
a few ideas.
Some areas are dominated by certain ethnic groups. Marketing to ethnic groups makes
sense, especially when they are anchored by a church and stores. You might have
areas in your city filled with the rich cultures of Italy, Germany, India, Russia, Romania,
Greece, Thailand, and Poland. Other areas are based around religions, like Judaism,
Buddhism, Catholicism, Mormonism, or Islam. In views of Roslynn Phoenix-Myrick both
types of communities, there is often a dominant building that is the focus, like a Jewish
community center or a large temple. By being savvy and knowing your area, you can
help connect newcomers to places that can make them feel right at home right away.
Other niche marketing can revolve around specific buyers, like working with first time
homebuyers. Not everyone buying his or her first home is a young person; sometimes
people buy their first home because of a life change like a big job promotion or a
divorce. Other first time buyers are able to do so because the kids have grown up and
they can finally afford to have a small home of their own.
There are geographic ways you can market, particularly if you have a feature like a lake
or a gorgeous mountain view that you can sell to people. Some folks are looking for a
home on a lake so they can take their boats out or that they can have a shoreside
retreat and want someone with that experience to guide them.
If you live near a large employer, it can be a good idea to specialize in marketing to
people relocating to the area. It can be hard to find schools and get acclimated to the
area, so it's important to have that information handy for your clients. Specializing in helping people relocate also gives you an in with the company to help get access to
their new employees.
Another niche you might want to fill is marketing to people who are looking for green or
Earth-friendly living. There are people who are very committed to their causes and want
to be able to live out what they believe. Though most homes are not made with any
animal products, you can still cater to vegans, especially if you live in an area that is
vegan friendly in terms of clothing options and grocery stores.
There is also an importance for politicians and lobbyists to be catered to, as they
sometimes need to have temporary housing or part-time housing options. Being able to
understand their needs and find just the right homes for them is not only beneficial to
their careers but it will establish you as an expert.
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20Time%20of%20Purchasing%20%20Any%20Property%20Tip