Editis commercialisation du livre numérique Apple, Amazon, Kobo et Google

N. Mosquet

Informations

• Publié par: ActuaLitte.com
• Publié le: 22 août 2013
• Nombre de lectures: 70
• Langue: English
• Poids de l'ouvrage: 5 Mo

Extrait

Licences for Europe – WG1: Cross border access and
portability of services
The e-book sector: a publisher perspective
Nathalie Mosquet, Editis European Commission, Brussels, March 1st, 2013
1 Content
• E-book sales process

• Cross-border access
• Examples
• Conclusions

• Portability aspects





2 Selling an e-book : Architecture
Digital Worldwide Distribution Digital e-book Publisher Consumer Author Retailer files digital rights files platform
by language
3 Selling an e-book : Establishing cross-border
access within Europe
• The publisher acquires rights for a book in a given language for all
territories

• The publisher has a selling contract with the retailer, setting selling
conditions within the European territory

• The publisher sends country codes in e-book metadata
• These are the actual countries where the book can be sold by
the retailer
• It allows to deal with limitations for the few cases in which they
may exist (e.g. when rights are split between different
publishers)

• The retailer sells from one store all over Europe, or on localised
stores (opening of these stores being their decision), or redirects
4 customer to a "semi-global" store

Selling an e- boo k : G lob al r e t ai le r s ’ loc al s t or es
policies
• Amazon
• 5 local stores (DE, GB, ES, IT, FR)
• Redirection of customers outside these countries to one of the
existing stores with same language, or to a section within
Amazon.com dedicated to European content, where e-books
are paid in USD
• Apple
• 11 local stores (DE, GB, ES, IT, FR, NL, PT, AT, SE, DK, CH)
• Redirection of customers outside these countries toward semi-
global store, where e-books are paid in Euros
• Kobo
• 7 local stores (DE, GB, ES, IT, FR, NL, PT)
• Google
5 • 5 local stores (DE, GB, ES, IT, FR) Example-1
The e-book "Dans Mes Yeux" by
Amanda Sthers (singer Johnny
Ha ll id a y ’ s li fe), pu bl ished in Fre nch
by French publisher Plon (Editis
Group)

6 Experience by a Belgian reader via the Filigranes
bookshop website

7 Experience by a British reader on Amazon.co.uk

8 Experience on other Amazon local stores
(FR, DE, ES, IT)
9 Experience on semi-global Amazon.com
10