Les jeunes et la lecture Enquête Publishing Technology USA ebook et papier

Les jeunes et la lecture Enquête Publishing Technology USA ebook et papier

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Millennials & Media New study reveals that UK & US millennial readers, those aged 1834, prefer to read print books and browse

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Publié le 01 avril 2015
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Millennials & Media

New study reveals that UK & US millennial readers, those aged 1834,
prefer to read print books and browse bookstores and libraries.

What they read:

71%

Print Books

How they discover content:

36%

26%

25%

24%

23%

OPEN

Wordofmouth

eRetailer websites

eReading apps

Social Media

Physical retail shops

Print News
eBooks via16%Public libraries
63%
or Magazines
29%dedicated
device
16%
Online Communities
eNews or
eBooks
44%
27%
Magazinesvia mobile
ead
Rin
eg
a
eBooksp
v
phaseia
37%via tabletrc
su
51%
P
40%
How they acquire print books:
e
Re
c
ei
av
de
ing D
Chain Bookstores
47%
How they acquire eContent:
Public Libraries
37%onice
Serv
i
t
p
i
ry eLen
card
rin
sb
ig
L
bS
e
u
Used Bookstoresic
r
37%19%e
v
S
17%

Passalong Readership
36%

How they share preferences:
40% say they recommend books/eBooks via
word of mouth,followed by
social media(32%),
reviews on eRetailer sites(16%),
online communities(16%),
andbook clubs(12%).

What would encourage more eReading:

Other media purchasing habits:
Oine Media Online Media
APPApps/Games
44%DVD/Bluray52%

36%

36%

Magazine
Subscription

Video Games

46%

31%

Music

Streaming video

#millennialreaders
publishingtechnology.com/research