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Autoédition : 52 milliards $ de chiffre d'affaires aux Etats-Unis

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7 pages

English

Cet ouvrage peut être téléchargé gratuitement

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State of Independence 2014 The Self-Publishing Market: $52 Billion Game Changer State of Independence 2014 1 Contents Executive Summary ................................................. 2 $52 Billion Game Changer ................................ 2 Publishing Professionals Challenge Publishers . 3 Self-Publishing Authors Rule ............................. 4 Mainstream Publishers Hit a Wall .................... 4 Pulp Fiction or Fact ............................................ 5 Conclusion ......................................................... 6 The Self-Publishing Market: $52 Billion Game Changer ................................................................... 7 Lies, Damned Lies and Statistics ....................... 8 Amazon: the New Heavyweight ........................ 8 The New Publishers......................................... 11 Author Uprising ............................................... 11 The X Factor: 100 Times Bigger ....................... 12 A Publishing Services Revolution ..................... 13 Conclusion ....................................................... 16 Appendix ......................................................... 19 The Bizarre BiblioBazaar Effect ....................... 19 Contacts ................................................................

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Publié par	ActuaLitte.com
Publié le	26 septembre 2013
Nombre de lectures	740
Langue	English

Extrait

State of Inde endence 2014 The Self-Publishing Market: $52 Billion Game Changer

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Contents

Executive Summary................................................. 2 $52 Billion Game Changer ................................ 2Publishing Professionals Challenge Publishers . 3Self-Publishing Authors Rule ............................. 4Mainstream Publishers Hit a Wall .................... 4Pulp Fiction or Fact............................................ 5Conclusion ......................................................... 6The Self-Publishing Market: $52 Billion Game Changer ................................................................... 7 Lies, Damned Lies and Statistics ....................... 8Amazon: the New Heavyweight........................ 8The New Publishers......................................... 11

Author Uprising ............................................... 11

The X Factor: 100 Times Bigger....................... 12

A Publishing Services Revolution..................... 13

Conclusion....................................................... 16

Appendix ......................................................... 19

The Bizarre BiblioBazaar Effect ....................... 19

Contacts ................................................................ 23

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State of Independence 20141

State of Independence 2014

Executive Summary The State of Independence 2014report reveals for the first time the true impact the self-publishing movement is having on the book publishing industry.

While the self-publishing movement is currently totally transforming the whole publishing industry, outdated methods of measuring and analysing the book publishing market have led to a vast underestimation of the size, power and growth of self-publishing.

This report examines new data, from sources including Amazon and mainstream publishers, to give an entirely fresh perspective on the state of todays publishing industry.

$52 Billion Game Changer The key findings ofThe State of Independence 2014report are game-changing:

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o The self-publishing book market in the US currently representsover $52 billion in untapped revenue is twice the size of the. This established mainstream book publishing markets total annual sales revene.

Publishing professionalsmade redundant through industry restructuring willturn into significant competition for their former employers

The number of aspiring self-published authors with completed manuscripts ismore than 100 timesthe number of published authors 8 timesthe number of mainstream published new titles arenow self-published titles.This excludes reprints of public domain material. Reprints of public domain material havefallen by 300% in 2 yearsThe self-publishing movement is growing rapidly, not declining Self-published books will compete more and more with mainstream titles for the reader dollar, placing increasing pressure on traditional revenue streams.

State of Independence 2014

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“…The self-publishing book market in the US currently represents over $52 billion in untapped revenue

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8 time sthe number of mainstream published new titles arenow self-published tit.les  

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State of Independence 2014

The c nvergence f a number f diverse trends has led to th power of the current sel -publishing ovement, inclu ing:

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 The shift f om brick an mortar bo kstores to online sto es  ssDirect acc r f istribution to mass any self-published author  The rise o ant online d stributors, a few domi primarily mazon  ce tral role Am zonThe unpr cedented now ha in the pu lishing mark t

The r port looks a how these hanges hav altered the struc ure of the p blishing ma ket and the tremendous impa ts they are aving on key stakeholder .

Publi hing Profes ionals Chall nge Publish rs Ironi ally, the ver professiona s who have een made redu dant recentl , or who m y be affecte by the inevi able downsi ing caused b industry m rgers and restr cturing, cou d likely end p being challengers to their ormer empl yers.

If a p blishing pro essional can easily collab rate with othe professionals to create, arket and d stribute new publi ations, usin affordable technology, t ey can offer servi es equivalent to that of a establishe mainstream publi her. These enabling tech ologies are ow coming onto he market. t the same time, authors are realizing the b nefits of pr fessional editing, design nd mark ting. In the irst half of 2 13, demand for professional publi hing service increased b 55.3%.

Inde endent publ shing profes ionals may lso, in fact, be in a more adva tageous po ition becaus of the radic l changes in publishing f rmats and t chnology on the h rizon. Histo ically, small r companies tend to adap better to te hnology tra sformations than their large counterpar s. They can ove more quickly and are n t burdened ith the ad inistrative a d cultural over ead larger c mpanies oft n carry.

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St te of Independence 201

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St te of Independence 2014

Self-Publishing Authors Rule Self-publishing authors will greatly benefit from access to publishing professionals. Usage of these services would overcome the perceived deficiencies of many self-published titles. These services are also one of the major advantages currently held by mainstream publishers. The very ease of self-publishing will lead to more titles being available and greater choice for readers, which in turn will lead to greater competition for the hearts and minds of readers. Faced with this situation, self-publishing authors wishing to be commercially successful will need to treat their work not just as a book, but a

product to be marketed. It is likely, therefore, that what have been hitherto peripheral services such as marketing and advertisng will grow in demand and importance.

The greatest impact is that self-publishing authors will be able to be competitive with mainstream publishers.

Mainstream Publishers Hit a Wall Mainstream publishers will be faced with increasing competition from self-publishing authors, both from an increase in the number of self-publishing titles competing with their own titles, and downward pressure on book prices.

Unlike other industries, where consumers will buy based on a companys brand name, readers buy because of the author and the authors brand, not the publishers brand. Sales of J.K. Rowlings bookThe Cuckoos Calling,

published under the pseudonym Robert Galbaith, were lacklustre until it was revealed Rowling was the author. The title then immediately became a bestseller.

Authors now have a greater negotiation leverage than ever before and this will put further pressure on publishers revenues as established authors demand higher royalties and more favorable commercial arrangements.

Publishers also risk departures from their stable of moneymaking authors who may well take the self-

published route because of the much greater returns to be had.

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State of Independence 2014

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State of Independence 2014

Pulp Fiction or Fact These charts show, at a glance, the impact of the self-publishing movement and why you need to read the full report. You will discover the drivers behind these massive shifts and what they mean to you - whether youre an author, a publishing professional or a publisher.

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State of Independence 2014

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State of Independence 2014

Conclusion The very technologies which are driving the eBook revolution have the potential to disintermediate and undermine established publishers.

Authors are now capable of wielding an unprecedented power, both in terms of contract negotiation and as independent competitors in the marketplace. Likewise, publishing professionals now have the potential to challenge former employers by proactively stepping out on their own. The marketing and publishing expertise of mainstream publishers is no longer a monopoly.

On the horizon are new interactive book formats, potentially spurred on by a wider adoption of ePub 3. This will bring further opportunities and more structuring of the book publisher industry. Our next report examines how these new media formats will radically change the nature of books and converge with other media channels.

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New Publisher House www.newpublisherhouse.com

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