INVITATION TO COMMENT: ®The Addition of Advertising Guidelines to the GIPS Standards The Investment Performance Council (IPC) of the Association for Investment Management and ®Research (AIMR ) seeks comment on the proposals set forth below regarding the addition of Advertising Guidelines to the Global Investment Performance Standards (GIPS) to permit a GIPS-compliant firm to advertise its claim of compliance with the Standards. Comments must be submitted in writing and be received by AIMR no later than 31 December 2002. All comments and replies will be put on the public record. Comments should be addressed to: Association for Investment Management and Research Professional Standards & Advocacy Department Reference: GIPS Advertising Guidelines P.O. Box 3668 Charlottesville, Virginia 22903 FAX: 1-434-951-5320 E-mail: standardsetting@aimr.org AIMR accepts responses by fax or e-mail, but it would be helpful if a hardcopy response is submitted as well. Executive Summary The Advertising Subcommittee was created in September 2001 to develop guidelines to provide the global investment community with a set of ethical standards for investment management firms to follow when advertising GIPS compliance. As both investment management firms and prospective clients place value in compliance with the GIPS standards, the Subcommittee feels it is paramount to provide the industry with guidelines for communicating both GIPS compliance and ...