Elements of Successful Crowdfunding

Description

Elements of Successful Crowdfunding

Sujets

• Production communautaire
• Crowd funding

Informations

• Publié par: Nan0
• Publié le: 10 juillet 2013
• Nombre de lectures: 108
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

lements of Successful CrowdfundingE
education
projects
matter
Words to the Wise
S
;OPZN\PKLPZHSSHIV\[NP]PUN`V\[OLILZ[JOHUJLH[M\UKYHPZPUNZ\JJLZZ;OH[?MVY[)\[`V\HSZVZ[HY[^P[OHUHJHTWHPNU[OH[^PSSPTWYLJ[S`ZTHRLZWLVWSLMLLSNVVK?NY^OH[TH[[LYZ[V`V\HUKP[TH[[LYZ[VHSSVM\ZH[0UJP[,+V\?SSULLK[VILY[VV>OLU[OLLSLTLU[ZV\?SSHSZVULLK[VZLL`V\YJHTWHPNU[OYVMHZ[YLHJOVUNJY:VPM`V\?YV^KM\UKPUNJHTWHPNUHYOHYLJVTIPULKVSLVMM\UKYHPZLYPU[OLYPNO[^H`ZHNYZUV[[OLLHZPLZ[LH[LK\JH[PVUWYVTILNPUUPUN[VVQLJ[JHUNL[VQLJ[ZTH[[LYHSV[VMH[[LU[PVUHWWY^VY[O^OPSLWYLJPH[PVUHUK[OL?UHUJPHSV\?YIHJRPUNP[ULLKZ[VILJVTLHYZNL[I\Z`^P[O[OLKL[HPSZMVYJYLHSP[`VQLJ[6\YNVHSPZK^VYR@[VTHRL[OVZLIHZPJLSLTLU[ZVMZ\JJLZZJSLHYLHK`[VHJJLW[[OLY[V`V\ZV[OH[`V\JHUVW[PTPaL`V\YLMKPYMVY[ZHZRPUNHZTHU`WLVWSLHZ`V\JHUMVYZ\WWVY[HUK[OH[?HUKY[OPUN[VKV@LZV\YV\NOMYJLZ,]LY`JHTWHPNUPZ\UPX\LHUKLUK;OH[JV\SKILHML^TVU[OZVMZ[LHK`LM[OLV\[JVTLVM`V\YZ^VU?PTWVY[HU[HK]HU[HNL,K\JH[PVUWY[ILRUV^U\U[PS`V\4HU`VM[OLWLVWSL`V\YYV\[[V^PSS^HU[[VZ\WWVY[`V\YNVVK^VYR*VU[YPI\[PUN[VHLHJO[OLLUKVM[OLM\UKPUNWLYPVKI\[^P[OV\YN\PKHUJLHUK`V\YLULYN`^LVQLJ[[OPUR`V\?SSOH]L[OLILZ[ZOV[WVZZPISLH[YLH[PUMHJ[@LHJOPUNVYL_JLLKPUN`V\YNVHSZLTHRPUN[OH[MLLSPUNWVZZPISL62-PYZ[[OPUNZ?YZ[L\WMVY[OLJOHSSLUNLSL[?LH[PUN@LZZHUKH[[YHJ[Z\WWVY[LYZ[V`V\YWYV\OH]LPTWVY[HU[^VYRHOLHK/LSSV-YPLUKZVM,K\JH[PVUPUJP[LKVY\JJLZZM\SJY^^^V^KM\UKPUN[HRLZJV\YHNLKL[LYTPUH[PVUHUKHMHPYHTV\U[VMNThe Basic Crowdfunding Equation
A MEANINGFUL PROJECT
+ A SUPPORTIVE NETWORK
+ A MOTIVATED TEAM
= Your Best Chance at Success!
be honest with
yourself about
the size and
strength of
your network
Pre-launch Planningputting together
a campaign
team
is one of the best
strategies you
can have
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`V\?Y LT\JOTVY LSPRLS`[VILHISL[VPUZWPY LV[OLYZ[VWP[JOPUPreparing the Crowd
(Z`V\RUV^^OH[`V\?Y[OL*YV^KPZ[OLL_[LUKLKJVTT\UP[`JHWHISLVMNP]PUN`V\[OL?UHUJPHSZ\WWVY[`V\ULLK[VIYPUN`V\YNYLH[WY-VYPUZ[HUJLVU`V\Y-HJLIVVRWHNL`V\JV\SK!VQLJ[[VSPML:V[OLIPNNLYX\LZ[PVUZ\Y]L`HIV\[JY[OH[JVTT\UP[`PZHUK[OLTVYJOV[OLY]PY[\HSJVTT\UP[PLZ^OLYL[Y\Z[HUKJYVQLJ["[OH[^H``V\?SSOH]LZVTLJYLKPIPSP[``V\I\PSK[OLY`V\?YL[OLHUUV\UJPUN`V\Y\WJVTPUNJHTWHPNUIL[[LY^P[[LY,]LUPM`V\?]LHSYVQLJ[Z[OH[`V\[OPURHYLHK`NV[HNYVQLJ[?*VTPUN:VVU?LH[JYLPU[LYV^KILOPUK`V\`V\?SSILUL?[HSV[HSYL`V\L]LYMYLZ[HISPZOLKILMVYVTVMLZZPVUHSISVN[VZWYNL[[PUNP[YLH[LHK`MVY[OLJHTWHPNU^LSSHOLHKVM`V\YHJ[\HSSH\UJOVMLZZPVUHSVYNHUPaH[PVU?/LYLLHYLZVTL^H`Z[VKVP[!L[J;?7VZ[HIV\[V[OLYJYHSR[VHZTHU`WLVWSLHIV\[[OLWYVQLJ[HZ`V\JHUNY:\YJYLJY?+VHV^KM\UKPUNV[OLYZHYOHWWLUZWYPTHYPS`VUSPULI\[`V\JHUZ[PSSNLULYH[LHSV[VMLLZ[ZPUJVTTVU^P[O_JP[LTLU[HUKZ\WWVY[LKVPUN[OLVSKMHZOPVULK^H`I`NL[[PUN[VNL[OLY^P[OWLVWSLMHJL[VM?9LZLHYHJLHUK[LSSPUN[OLTL`V\YH\KPLUJLPZHIV\[[OLNYLHK`HJ[P]LHUKNL[PU]VS]LK`V\YZLSMLH[WY?:[HY[WVZ[PUNHUKJVU[YPI\[PUNPU[OLZLWSHJLZILMVYVQLJ[`V\OH]LPU[OL^VYRZTLU[PVU`V\YWYLKPIPSP[`?;LHZRPUNMVYZ\WWVY[Y`[VKL]LSVWHZOVY[HUKZPTWSLL_WSHUH[PVUVM^OH[`V\?Y?<ZL`V\YWLYZVUHSVYWYLLHK[OLUL^Z[OH[WSHUUPUN[VKV0[?L^VYRPUNVUZVTL[OPUNNYZUV[HS^H`ZLHZ`*OHSSLUNL`V\YZLSM[VIVPS`V\YWY?(KKHUV[LPU`V\YWYVQLJ[KV^U[VQ\Z[[^VVY[OYZUL^ZSL[[LYLLZLU[LUJLZ+VZVTLWYJHTWHPNUTHYRL[PUN[OYV\NO`V\YV^U-)WHNL?(ZRWLVWSL^OH[[OL`[OPUR3PURLK0U7LVWSLSV]L[VNP]LHK]PJL;HUK[OL`?SSILTVYLWLYZVUHSS`PU]LZ[LKPU`V\YWYVQLJ[[OPZ^H`V^KM\UKPUNWY6WLU\WUL^JOHUULSZ[VYLHJOV\[[VWLVWSL^OV^PSSILPU[LYLZL[LKPULH[`V\YWYVQLJ[?*OHUNL`V\YZ[H[\Z[VZOV^[OH[`V\?]LNV[HUL_JP[PUNV^KM\UKPUNWY?1VPU-HJLIVVRNYV^KM\UKPUNVY^VY[O`JH\ZLZV\WZ[OH[ZOHYLZ\WWVY[PUN
get 15 people to
commit ahead
of time to
contributing in
your campaign
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be realistic
about how much
you can raise
considering the
size and strength
of your network Building a White Hot Campaign
Funding Goal, Funding Type, & the Set Funding Levels
: it may be better
to set a lower
goal and exceed
it than to set a
higher goal and
not reach it
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make the
process of
contributing as
easy as possible
with 6 or 8 set
funding levels
$15
$25
$50
:
$75
$100
$250
$500
$1000
PVUZ^PSSUV[ILJVSSLJ[LKLZVTLJVU]LU[PVUZY?0M`V\JOVVZLH7V^KY*OVVZL[OLILZ[JHTWHPNUM\UKPUN[`WLMVY`V\YULLKZ0UJP[,+VN?M\UKPUNSL]LSZHYY?:WHJL[OLM\UKPUNZ[LWZZ[YH[LNPJHSS`!0M`V\OH]LHVWLZZP]L-\UKPUN*HTWHPNUJVU?KLU[*VUZPKLYH?TVKLZ[?JHWVM[OLZL[M\UKPUN`V\?SSJVSSLJ[HU`KZWLYRZ;OPZW\[ZHM\UKZ[OH[OH]LILLUWSLKNLKL]LUPM`V\KVU?LZ`V\[VY[YVUN^H`[VKV[OPZI\[[OLYLHJO`V\YVYPNPUHSL[[`^LSS[HYNL[VIHIS`LUV\NOMLYPUNVULZL[JOVPJLILSV^PZNVVKMVYT?0M`V\YJOVPJLTPNO[UV[THRLZLUZLHZ[OLUL_[Z[LW\WLHSS`JHU?LHSS`IPNZL[M\UKPUNSL]LSZVU`V\YJHTWHPNUWHNLTPNO[ZLLT[PTWSLTLU[`V\YWYV\^PSSRUV^ILZ[MVY`V\YWYVQLJ[\USLZZ`V\YHPZLHSSVM[OL?3PURM\UKPUNSL]LSZ[VJSL]LYHUKTLHUPUNM\SYM\UKZILZ\YLM\UPU[V[OLJOVPJLMVY`V\YZ\WWVY[LYZTVYL[VJOVVZLHU(SSVYKZWLYRZSH[LY5V[OPUNJHTWHPNU0UTHU`JHZLZY[OV\NO`V\JHUKVHZPNUP?JHU[HTV\U[VM^OH[`;V\ULLK[VKV^P[OLHYVUS`HWVY[PVUVM`V\YVYPNPUHSM\UKPUN[HYNL["[OL[OH[ZLLT[V^VYRWYUJOVVZL7YVNYLWYLZZP]L-\UKPUN(UK`V\JHUL]LUJVUZPKLYH?7HY[?JH?6MTWHPNUMVYSH[LY[VM\UK[OLKPM[PVUHMLY)\[OV^HIV\[&LUJL?7\[[PUNY:L[-\UKPUN3L]LSZHSP[[SLV]LYKLY[VJVSSLJ[[OLM\UKZSL]LSZ@:\WWVY[LYZJHUJVU[YPI\[LHU`HTV\U[[OL`JOVVZLMYVQLJ[HUK`V\YJYVTHZPUNSLKVSSHY\W[V>L^HYV^/V^L]LYSP[[SLTVYVYLVUNVHS`V\ZL[H[[OLV\[ZL[VM`V\YJHTWHPNUPUL^HY0M`V\OHWWLU[VMHSSZOVY[[OLWSLKNLKKVUH[LHJOVYL_JLLK[OLM\UKPUN?LX\PYMLYZ`V\VW[PVUZVY5V[OPUN-\UKPUNS[VKPZWSH`VU`V\YJHTWHPNUWHNL[VTHRL[OLWY(SVJLZZVMJVU[YPI\[PUNHZLHZ`HZWVZZPISL;OLYVML?`WLZUVYPNO[VY^Y`V\JHUJY-\UKPUNLH[LHZLYPLZVMZL[M\UKPUNSL]LSZ:
your campaign
can run from 10
to 90 days
both shorter
and longer
campaigns
have certain
advantag