Digital Marketing and Media Fact Pack - Advertising Age

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Digital Marketing and Media Fact Pack - Advertising Age

Sujets

• Informatique
• Marketing et communication

Informations

• Publié par: uridavov
• Nombre de lectures: 230
• Langue: English
• Poids de l'ouvrage: 5 Mo

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DIGITAL MARKETING & MEDIA FACTPACK

Published April 23, 2007 © Copyright 2007 Crain Communications Inc.

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Digital Marketing & Media  || Advertising Age 3 30+ billion ads per month - 200+ million unique users - 7,000+ premium web sites Your audience is krowten ruo no MARK D ET I IN G G I A T N A D L MEDIA DATA ON THE DIGITAL WORLD LET ’ S FACE IT . It’s becoming critical to stay atop the digital media and marketing space, but the pace of technological change is making it increasingly difficult. That’s why we’ve again pulled together the important data and trends to serve as a guide to marketing in this space. This, our second annual Digital Fact Pack, is full of fascinating numbers. Some highlights: Big players continue to dominate online advertising, thanks to both their audience scale and their ability to re-aggregate smaller, disparate audiences. The top 10 online properties took in 99% of 2006 gross online ad revenue. Net online ad revenue is a slightly less stilt- ed story, but continues to illustrate that when it comes to online ad revenue, the Long Tail of the web has a big, fat head (Page 11). 48.3% of Americans will be hooked up to a broadband connection this year and $243.1 billion will be spent in U.S. online retail sales. After breaking onto the scene a few years ago, social networking is flourishing. MySpace and Facebook continue to defy gravity, growing 72.5% and 59.2% (Feb. ‘07 versus Feb. ‘06), You need a network that can keep fsatpheeci(raoPnelginse02a4d n 7b.ud%gneatsd.o7n%7tohe otenspbedeetw n i d t  r a e 6 s ) r  e 4 ser . atesyouveys,advuseonidgnsruhwta,alyvetienep,dndcepser up with your audience online.We are the industry leader in real time new mobile applications are picking up steam, consumers they have not yetWhile audience intelligence, keeping yourmore than half of consumers are not at all will-warmed to the idea of advertising. In fact, campaign in step with consumer ing to watch ads on their phones in return EMERGING MEDIA browsing and response patterns. Our for free mobile phone applications (Page 42). diverse reach and optimization inst’hae.Wdesi  That’sjsutaattsefow Data from American Advertising Federation technology work for you, creating lice ad spending by category and take an in- (AAF), November 2006, via eMarketer. Shows unstoppable marketing momentum httideol s hakoe  aarinserfftenwihhcedtp percentage of media budgets allocated tothe and demand. marketers are spending their online dollars. select emerging media according to U.S. adver- It’s important to note the interactive realm tising executives. To learn more please visitmoc.ai.ceruybedemalas is monitored by dozens of companies, media  OF BUDGETMEDIA % and trade groups. Since their methodologies vary, totals do, too.. Search27.0% Oh, and speaking of the ever-changing Online video14.9 digital space, since last year’s Fact Pack we’ve Blogs8.4 doubled the frequency of our dedicated dig- ital section in the print version of Ad Age Podcasts8.0 and launched a weekly newsletter that Social networking7.7 rounds up the best of our digital coverage. So use this Digital Marketing & Media Fact RSS5.5 Ready to discuss opportunities for engaging your audience online? t iorcfo   s e a g k t c  a f P ocsarev sivitbue,idguaA h d e A  g s e p . a c c o e m . /digital Mobile5.2 Please call Tony DeSena at818.615.2022 ont nuou Copyright © 2007 Casale Media Inc. MEDIA — ABBEY KLAASSEN Video games3.6