Download - Mobile in Motion: Potential Disruptive Business Models

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Description

Download - Mobile in Motion: Potential Disruptive Business Models

Sujets

• Informatique
• Marketing et communication

Informations

• Publié par: ulijefes
• Nombre de lectures: 76
• Langue: Français

Extrait

Communications, Media, and Technology

Mobile in Motion: Potential Disruptive Business Models

Implications of recent moves by Google and industry leaders

With the multitude of announcements at Mobile World Congress, and spectrum auctions in the U.S. continuing, the press has been buzzing about the emergence of disruptive business models in the mobile-operator sector. But media coverage of such topics and of the moves by Google, Apple, Microsoft, Nokia, Verizon Wireless, and other firms has not yet presented a clear picture of what these developments imply for players in this industry and for the future of mobile communications. Few observers have offered helpful suggestions for how mobile-operator executives can begin addressing three key questions:

„ How should we interpret the changes buffeting mobile?

„ What management decisions do we need to make?

„ How can we bring together facts, judgments, and clear decision criteria to make those decisions?

This white paper sheds light on these questions by examin- ing recent news of the mobile industry through the lens of business model evolution and by suggesting implications for how mobile operators should proceed. As a proxy for the many moves being made in the software/Internet and spec- trum arenas, we focus on the impact of two major moves by Google: development of the Android platform and participa- tion in the U.S. 700MHz spectrum auction.