4G Secure My Mobile Secure ID
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Touitou David Report 2012 SUMMARY INTRODUCTION ................................................................................................... 2 ARC 1 - THE MARKET OF MOBILE PAYMENT SOLUTIONS ...................... 3 I/ Marketing Mix ................................................................................................ 4 II/ Competitors Analysis ......... 12 III/ 4G Secure Products and Services Supply ................................ 24 ARC 2 - THE 4G SECURE SYSTEM ........................................................ 29 I/ Magic Square and Sequence Diagram ........................... 29 II/ Risks and Limits regarding 4G Secure Solutions .............................. 32 III/ Relevance regarding 4G Secure Security System Solution .... 37 CONCLUSION ..................................................................................................... 42 ANNEXES .......................................................................................................... 44 WEBOGRAPHY................................................................................................... 46 1 INTRODUCTION owadays we can find them everywhere on Earth, they became a part of us, they always are by our sides and we seldom get them out of our minds.

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Publié par
Publié le 06 juin 2013
Nombre de lectures 26
Licence : En savoir +
Paternité, pas d'utilisation commerciale, partage des conditions initiales à l'identique
Langue English
Poids de l'ouvrage 2 Mo

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Touitou David

Report 2012





SUMMARY


INTRODUCTION ................................................................................................... 2


ARC 1 - THE MARKET OF MOBILE PAYMENT SOLUTIONS ...................... 3
I/ Marketing Mix ................................................................................................ 4
II/ Competitors Analysis ......... 12
III/ 4G Secure Products and Services Supply ................................ 24

ARC 2 - THE 4G SECURE SYSTEM ........................................................ 29
I/ Magic Square and Sequence Diagram ........................... 29
II/ Risks and Limits regarding 4G Secure Solutions .............................. 32
III/ Relevance regarding 4G Secure Security System Solution .... 37


CONCLUSION ..................................................................................................... 42

ANNEXES .......................................................................................................... 44

WEBOGRAPHY................................................................................................... 46

1
INTRODUCTION

owadays we can find them everywhere on Earth, they became a part of us, they
always are by our sides and we seldom get them out of our minds. Computers, N laptops, smartphones, tablets and all other connected devices, just have invaded our
world to make it change significantly without any turning back possibility.
The fact is that even if all these communication devices have revolutionized and improved not
only our way to communicate with each other but also our purchasing habits, they still have
brought with them a powerful plague that we call the “digital crime”.
Indeed, it’s now known by most people that several reports were made regarding viruses, data
theft, identity theft, bank money theft and much more… We also know that today, the worst
digital crime lies in Internet sales, where online scam can be found everywhere.
Moreover, we can forget about our antivirus or our personal security software which won’t
bring any help regarding online purchase security due to the fact that they are now completely
outdated in this area.
Of course, many companies and other organizations tried to correct these issues encountered
on the Internet, but few of them managed to find out a proper way to secure what we call
“sensitive data” such as the user first name and last name, credit card numbers and other
variables concerning the person who purchase goods and services online. One of the issues
lies in the fact that today; nobody has control on the dataflow that reside on the Web. So the
key is to develop a perfectly safe way to secure the consumer’s data so that his sensitive
information will be protected before, during and after his transaction with an ordinary
merchant. We can’t rely on old techniques anymore, such as Id-Tronic or regular
Authentication (login + password) which aren’t a hundred percent reliable.
Another issue encountered is that whether the customer isn’t educated concerning ways to
avoid online scam, he certainly will fall down soon or later in a trap set by some hackers that
won’t hesitate for a second to impersonate him so they can steal his data and/or his money.
There is a double problem, on the one hand we have to find out how to secure sensitive data
transferred on the Internet and on the other hand we have to make the consumer feel safe so
we can convince him and gain his trust.

Fortunately, some firms recently managed to offer credible ways to secure monetary
transaction, just like 4G Secure did since two years now.
Indeed, the company which has recently merged with the SCCP Group (a payment service
firm) offers services that stand in three points; the strong identification, the enrolment and the
strong authentication that we will study during this argumentation.

We can now wonder how the mobile payment market goes today and how it will be
developed in the near future but also how the company 4G Secure will make the difference on
this same market compared to its competitors.



2 INTRODUCTION
To answerer these questions, we shall begin by analyzing the market trends regarding the
mobile payment solutions, but also by enumerating the various influential actors that can be
found within it, without forgetting to describe the offer proposed by 4G Secure.
Then we will deepen our study by demonstrating how the 4G secure system works, by
showing where its limits take place and finally by arguing on the relevance regarding its offer.


ARC 1 - THE MARKET OF MOBILE PAYMENT SOLUTIONS
e have noticed that recently, there is a large amount of activity in the market around
mobile payments. Indeed, we saw many pilots and many live applications to be W launched all over the world during last past years.
However we have to highlight the fact that this trend wasn’t true a decade ago. Indeed, for
those who remember, there were predictions of aggressive growths in mobile payments, but in
the end this growth did not materialize as expected. Mobile payments have in fact largely
remained an undelivered promise for more than ten years.
For instance, we know that in 2002 some market experts forecast that by 2006 55 billion €
would be processed through mobile payments. However, in 2006 the same sources predicted
the market to reach only 10 billion € by 2010.
Another example, in 2009, one source predicted that in 2013 an absurd 800 billion $ would be
transacted by phone while another source predicted a much more conservative 1.5 billion $
1for the United States alone .
The reality is that even if mobile payments services have a great potential for the near future,
they are merely starting to emerge and to make them known by smartphones users around the
world. So far, this market size and growth do not match at all with predictions that were made
around it.
2
Figure 1: Some old predictions regarding the Mobile Payment Market

1 http://www.frost.com
2 https://www.nacha.org

ARC 1 - THE MARKET OF MOBILE PAYMENT SOLUTIONS
3
While the attraction of mobile payments is widely recognized and getting bigger and bigger
today, there are some key development variables that we must analyze with attention. These
variables suggest caution regarding the current trend of excitement around mobile payments.
We will discuss about them in more detail during this argumentation but first we will analyze
the attraction of mobile payments for the major stakeholders.

I/ Marketing Mix

his is undeniable; the attraction of mobile payments for all
market actors and all users is causing significant investments T in the creation of mobile payment products and services. This
is why more and more offers have been and are being proposed on
the market since some years now.
We have to point out the fact that even if the definition of mobile payment begins to make
sense for users and the other market actors, there still remain many ways in the market to
define what a mobile payment is and almost as many ways of categorizing it.
Indeed, some industry professionals seem to be unable to come to an agreement on the exact
definition of a mobile payment. Most of time there is confusion between such things as
mobile payments, mobile banking, and the use of the mobile phone to simply order goods or
receive delivery (while paying by other means). This is this lack of coherent and mutually
shared definition of mobile payment that causing a limited cooperation and standardization
between the actors of this market. In this context, it really seems difficult to envisage the rapid
and consistent growth of this business without educating and teaching to smartphones users
about this possibility to pay by mobile phone.
In fact, the prevalent thinking in the market today seems to be that just because mobile phones
are ubiquitous and interactive (almost every people have a smartphones today) they are
therefore a natural choice for the mobile payment functionality. In the end, the issue is that
this kind of reasoning may prove to be false. Indeed, all things that “are supposed to be
logical” for most people aren’t necessarily adopted by the majority.
To clarify what is a mobile payment, we could give the following definition: this way of
buying consist in a payment (a transfer of funds in return for a good or a service) where the
mobile phone is involved in the initiation and the confirmation of the payment. In this context,
the location of the consumer (also called the player) is not important (he may or may not be
“mobile” or “on the move” or at a point of sale, it just doesn’t matter). We also have to note
that mobile payment services include mobile parking, mobile ticketing (or couponing) and
mobile remittance.

Now, regarding mobile payment pilots and initiatives, we notice
that they are numerous and in motion all over the world.
Moreover, it should be noted that different geographical areas do
not have the same levels of progress

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