Social Media: The Recruiting Revolution

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• Marketing et communication

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• Publié par: irisewud
• Nombre de lectures: 92
• Langue: Français

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Social Media: The Recruiting Revolution

Introduction

Online networks are virtual communities based upon shared interests and activities that place emphasis on relationship building. Although online networks began as a way for college student to connect, they are now regularly used by all. There are various online methods for interacting with peers and colleagues, including messaging, blogging, video and forums. There are also many types of online networks, from classmateÞnders to industry- and occupation-speciÞc areas.

At the heart of social media are social networks. These networks allow people to interact and maintain conversation with one another. They have forever changed the way people communicate, both personally and professionally. Social networks are a hotbed for gaining knowledge and provide a stream of peer inßuencers.

Recruiting is about building relationships—the difference today is that many of these relationships are built online. People are becoming increasingly inßuenced by online peer recommendations when they are considering a company, its brand and their job opportunities. Creating and maintaining effective communication with potential recruits via social networking keeps the employer messaging in the mix, allowing for enforcement of the employment brand, response to any unfavorable peer-to-peer conversation and making sure that candidates remain interested in your company. This solution will build a talent pipeline and excited candidates to spread your employment brand.

Other ways to utilize social media for recruiting and branding include company proÞle pages, company fan pages, banner advertising, status updates featuring events and career announcements, and methods that allow candidates to get an inside look through video, photos, employee testimonials and one-on-one communication.

When used correctly, social networking can be an extremely powerful and effective tool in recruiter-candidate relationship building.

Please see the following pages for a closer look at social networks and recruiting.

© NAS 2010 This information is proprietary and conÞdential and has been prepared for your exclusive use. Reproduction or other communication of this information without the express written consent of NAS Recruitment Communications is prohibited.