When Is It Time to Bring in a Marketing Professional?

Thursday Bram

Description

Marketing professionals run the range from full-out marketing firms capable of every marketing technique under the sun down to freelance writers who just crank out copy from brochures. Marketing services are equally varied, as are marketing price tags. It’s that last one that leads many small business owners to do as much of their own marketing as possible: even when a business has the money to spare, it often seems more practical to upgrade equipment or improve the business in other ways than spend money on marketing. Just the same, though, there are several marketing situations when calling in a professional can have a tremendous result on your business — you can find opportunities where the cost of a little marketing help is completely out-weighed by the sales that marketing professional can bring in.

Sujets

• Marketing

Informations

• Publié par: Pub.Buzz
• Publié le: 25 janvier 2012
• Nombre de lectures: 104
• Langue: English

Extrait

WhenIsIt TimetoBringinaMarketingProfessional?

November 20, 2009 | Written By Thursday Bram

Marketing professionals run the range from full-out marketing firms

capable of every marketing technique under the sun down to freelance

writers who just crank out copy from brochures. Marketing services

are equally varied, as are marketing price tags. It’s that last one that

leads many small business owners to do as much of their own

marketing as possible: even when a business has the money to spare, it

often seems more practical to upgrade equipment or improve the

business in other ways than spend money on marketing. Just the same,

though, there are several marketing situations when calling in a

professional can have a tremendous result on your business — you

can find opportunities where the cost of a little marketing help is

completely out-weighed by the sales that marketing professional can

bring in.

When Can A Marketing Professional Help?

1.

When you need production quality:

To get the best quality

brochures and other printed marketing materials, there are a

whole list of printer specs you need to know. The same goes for

getting the best website, the best advertising and so on.

Becoming an expert in one of those fields can take time you’d be

better off spending on running your business, especially when

you can get quality results by paying a designer or other

professional to handle the project for you.

2.

When something has to give:

As your business grows, you’ll

have to hand some task or another off to someone else, if only to

keep up with the rest of your business. Depending on what kind

of service or product you sell, marketing tasks are often the

easiest to outsource. While turning production over to someone

new guarantees headaches, sometimes marketing can be as

simple as handing over a copy of your current marketing

materials and letting your marketing professional go.

3.

When you have a specific problem:

Most marketing is done

with fairly general goals in mind, like getting a certain number

of new customers by the end of the year. But if you’re looking at

something specific, it may be time to call a specialist. From

public relations issues to new product launches, there’s a

specialist out there who has seen similar situations many times

— and can guide you through it with relative ease.

4.

When you need help to reach your goals:

No business owner

can succeed without ambition, but reaching some goals can

require some help. Bringing in a marketing professional to help

you reach one of your goals can make sense, especially when

meeting your goals will bring in more than enough income to

cover the expense.

5.

When your time is more valuable elsewhere:

In every small

business, there are times when you have something you need to

be doing besides marketing. You don’t want to throw marketing

out the window, but you get a higher ROI by spending your time

elsewhere. At that point, the best thing you can do is bring in

someone to handle marketing tasks. You probably don’t need a

full-fledged marketing team — instead, think about what

marketing tasks you can outsource.

It’s worth your time and effort to do as much marketing as you can for

your own business. If nothing else, that approach can guarantee that

you’ll still have money in your marketing budget when you find

yourself in need of some professional assistance. But when it’s time to

call in a professional — and you’ll know when that time rolls around

— it’s worthwhile to pay the costs and ensure you get the best

marketing help you can. Once you’ve decided on what kind of help

you need, it’s just a matter of finding the right professional — one

who can complete your marketing projects on your timeline, within

your budget and to your satisfaction.