Corporate responsibility cluster potential in a rainforest region [Elektronische Ressource] : autoparts made of natural fibers in Brazil / vorgelegt von Kátia Cilene Rodrigues Madruga

Marcio Moreira Alves

Informations

• Publié par: universitat_bremen
• Publié le: 01 janvier 2005
• Nombre de lectures: 14
• Langue: English

Extrait

Fachbereich Wirtschaftswissenschaft


Corporate Responsibility Cluster Potential in a Rainforest Region
- Autoparts Made of Natural Fibers in Brazil -




Dissertation

zur Erlangung der Doktorwürde
durch den
Promotionsausschuss Dr. rer. pol.
der Universität Bremen


vorgelegt von

Kátia Cilene Rodrigues Madruga




Erstgutachter: Prof. Dr. H.-D. Haasis
Zweitgutachterin: Prof. Dr. Adelheid Biesecker

Bremen, 10.01.2005


Forschung gefördert durch den
Katholischen Akademischen Ausländer-Dienst (KAAD)
















To Alex, Norma and Rubens

I























Acknowledgements
I would like to thank the evaluators of this thesis, especially my supervisor, Prof.
Dr. Haasis, for his comments and suggestions. They are not responsible,
however, for any of its conclusions. I also would like to thank the contact
persons from the researched organisations. Last, but not least, I want to thank
the Katholischer Akademischer Ausländer-Dienst (KAAD) for the financial
support to the research project.
II
Contents

Contents
List of Figures and Tables .........................................................................................................................V
List of Annexes ..........................................................................................................................................VI
Introduction ................................................................................................................................................7
1 Investigation Problem .............................................................................................................................9
1.1 Problem........................................................................................................................................9
1.2 Motivation...................................................................................................................................11
1.3 Methodology...............................................................................................................................12
2 Literature Review...................................................................................................................................15
2.1 Corporate Social Responsibility: an Overview............................................................................15
2.1.1 Corporate Social Responsibility and Competitiveness of Emerging Markets. .............25
2.1.2 Corporate Responsibility Clusters and Regional Competitiveness..............................28
2.2 Automobile Industry in Emerging Markets..................................................................................33
2.2.1 The Brazilian Automobile Industry...............................................................................38
2.2.2 Environmental Management in the Brazilian Automobile Industry...............................43
2.3 The North of Brazil: the Amazon Region....................................................................................45
2.4 Concluding Remarks..................................................................................................................50
3 Case Study Description and Pilot Interview ........................................................................................53
3.1 The State of Pará .......................................................................................................................53
3.2 Federal University of Pará: Sustainable Development Programme/POEMA..............................55
3.3 Co-operation between Federal University of Pará and Automaker ............................................58
3.4 Pilot Interview with Automaker ...................................................................................................61
3.5 First Theoretical Framework for Verifying Potential of Grouping................................................67
4 Results and Analysis.............................................................................................................................70
4.1 Method and Description of the Groups Interviewed ...................................................................70
4.1.1 Automakers .................................................................................................................70
4.1.2 First Tier Suppliers – ABC/São Paulo Region .............................................................71
4.1.3 Suppliers of Refined and Processed Fibers – Non-Industrialised Tropical Region......72
4.1.4 Sustainable Development Programme – Federal University of Pará...........................72
4.1.5 Sectorial Associations .................................................................................................73
4.2 Results .......................................................................................................................................73
4.3 Analysis......................................................................................................................................87
4.3.1 Main Stakeholders.......................................................................................................88
4.3.2 Possible Difficulties......................................................................................................89
4.3.3 Burdens .......................................................................................................................90
4.3.4. Co-operation and Problem-Solving.............................................................................90
4.3.5 Competencies and Needs ...........................................................................................91
4.3.6 Main Drivers ................................................................................................................91
4.3.7 Possible Arrangements ...............................................................................................92
4.3.8 Supplier Development .................................................................................................92
4.3.9 Policies ........................................................................................................................93
4.3.10 Perspectives..............................................................................................................94
III
Contents

4.4 Key-Factors................................................................................................................................94
4.4.1 Productivity...................................................................................................................95
4.4.2 Legitimacy ....................................................................................................................95
4.4.3 Development of Appropriate Technology .....................................................................95
4.4.4 Jobs and Income Generation........................................................................................96
4.4.5 Logistics Cost Reduction ..............................................................................................96
4.4.6 Trend to Use More Natural Fibers ................................................................................97
4.5 Concluding Remarks.................................................................................................................99
5 Final Results and Conclusions...........................................................................................................101
5.1 Research Concluding Summary and Main Results ..................................................................101
5.2 Limitations and Proposal for Further Investigations .................................................................105
Bibliography............................................................................................................................................125


IV
List of Figures and Tables

List of Figures and Tables
Figure 1 - Stages of the Investigation ....................................................................................................14
Figure 2 - Requirements to Suppliers ....................................................................................................44
Figure 3 - Sustainable Development Programme: Framework of Action ...............................................57
Figure 4 - Fiber Supply to Automaker Plants in São Bernardo and Juiz de Fora .................................66
Figure 5 - Fibers from Pará Region Used for Autoparts Manufacturing.................................................98

Table 1 - Automotive Plants in Brazil....................................................................................................39
Table 2 - New Companies and Factories for Light Vehicle Production in Brazil,................