CSR policy modeling of western european companies in Japan as a strategic tool [Elektronische Ressource] / Carolina Grünschloß

Sujets

• Management

Informations

• Publié par: heinrich-heine-universitat_dusseldorf
• Publié le: 01 janvier 2010
• Nombre de lectures: 17
• Langue: English
• Poids de l'ouvrage: 3 Mo

Extrait

Faculty of Economics and Business
“CSR Policy Modeling of Western European Companies
in Japan as a Strategic Tool”
Dissertation for the granting of the doctorate
at the
Faculty of Economics and Business
of the
Heinrich-Heine University Düsseldorf
Submitted in the winter semester 2009/2010
by
Dipl.-Kff. Carolina Grünschloß
from YokohamaI
Table of Contents
List of Tables.............................................................................................................. V
List of Charts ............................................................................................................. V
List of Acronyms.......................................................................................................VI
List of Conducted Interviews…………… …………………………………………VII
0. Research focus, objective and plan of thesis .......................................................... 1
Chapter 1. Characterizing Corporate Social Responsibility (CSR).......................... 5
1.1. Theoretical foundation of the Social Responsibility of the firm ..................... 5
1.1.1. The economic dimension of CSR................................................................. 6
1.1.2. The stakeholder dimension of CSR.............................................................. 8
1.1.3. The social dimension of CSR..................................................................... 11
1.1.4. The environmental dimension of CSR ....................................................... 13
1.1.5. The voluntary dimension of CSR............................................................... 14
1.2. CSR in distinction to related concepts........................................................... 17
1.2.1. The concept of Corporate Citizenship........................................................ 17
1.2.2. The concept of Cause-related Marketing.................................................... 18
1.2.3. The concept of Corporate Philanthropy...................................................... 19
1.2.4. The concepts of Triple Bottom Line
and Corporate Sustainability...................................................................... 20
1.3. Motivations for corporations to implement CSR policies............................. 22
1.3.1. Morality as a driver for CSR...................................................................... 22
1.3.2. Compliance as a driver for CSR................................................................. 24
1.3.3. Opportunity as a Driver for CSR................................................................ 25
1.3.3.1. Opportunities in relation to risk management ....................................... 27
1.3.3.2. es in ro reputation management ............................ 28
1.3.3.3. Opportunities in relation to employee recruitment,
motivation and retention......................................................................... 31
1.3.3.4. Opportunities in relation to competitiveness
and market positioning............................................................................ 32
1.3.3.5. Opportunities in relation to legitimacy.................................................... 33II
1.4. Implications of CSR for international business strategy .............................. 35
1.5. The role of Business Ethics in relation to CSR.............................................. 39
1.5.1. Ethical justification of corporate duties beyond profit maximization.......... 39
1.5.2. Issues for the implementation of Business Ethics in management .............. 42
1.6. Balancing of stakeholder values within a global context .............................. 47
1.7. Application of hypernorms to international CSR practices ......................... 53
Chapter 2: Western European companies and the CSR environment in Japan .... 59
2.1. The specific situation of foreign affiliated companies in Japan.................... 59
2.2. CSR in Japan today........................................................................................ 62
2.2.1. The economic dimension of CSR in Japan and its implications
for foreign affiliated companies ................................................................. 66
2.2.1.1. Increased shareholder influence and
implications for corporate risk management........................................... 67
2.2.1.2. SRI and CSR rankings as drivers for
corporate social and environmental policies............................................ 72
2.2.1.3. License to operate on the Japanese market ............................................ 74
2.2.2. The stakeholder dimension of CSR in Japan and its implications
for foreign affiliated companies ................................................................. 77
2.2.2.1. Employees as stakeholders of the corporation ........................................ 79
2.2.2.2. Shareholders as stakeholders ration.................................... 86
2.2.2.3. Keiretsu networks and suppliers as stakeholders
of the corporation ..................................................................................... 88
2.2.2.4. Banks as stakeholders of the corporation................................................ 91
2.2.2.5. NGOs as stakeholders of the corporation................................................ 92
2.2.3. The social dimension of CSR in Japan and its implication for foreign
affiliated companies................................................................................... 95
2.2.3.1. Integration of women and minorities into the
workforce due to an aging society............................................................. 96
2.2.3.2. Change in values and attitudes towards work...................................... 100III
2.2.4. The environmental dimension of CSR in Japan and its implications for
foreign affiliated companies..................................................................... 107
2.2.5. The voluntariness dimension of CSR in Japan and its implications for
foreign affiliated companies .................................................................... 116
Chapter 3: Empirical insights into CSR practices of
Western European companies in Japan ............................................. 119
3.1. Qualitative interviews with Western European companies
in Japan: Method, assumptions and results ............................................... 119
3.1.1. Assumptions before the interviews .......................................................... 121
3.1.2. Results of the interviews.......................................................................... 122
3.1.3. Analysis of the interviews........................................................................ 130
3.2. Factors influencing the characterization of CSR programs in Japan........ 134
3.2.1. Environmental and social impact as drivers for CSR policies................... 134
3.2.2. Frequency of corporate scandals as driver for CSR policies ..................... 136
3.2.4. Degree of pending legislation as driver for CSR policies ......................... 139
3.2.5. Importance of feature selling as driver for CSR policies .......................... 140
3.2.6. Amount of national production as driver for CSR policies ....................... 143
3.2.7. Level of consumer awareness as driver for CSR policies ......................... 145
3.3. CSR Evaluation Scheme as a tool for strategic corporate analysis ............ 148
3.3.1. Potential application of CSR Evaluation Scheme..................................... 151
3.3.2. Utilization and limitation of the CSR Evaluation Scheme ........................ 155
Chapter 4: Industry comparison of CSR sensitivity.............................................. 157
4.1. Industry examples: The food and beverage industry.................................. 157
4.1.1. Characterization of the industry ............................................................... 157
4.1.2. CSR Evaluation Matrix of the food and beverage industry....................... 164
4.1.3. Case Studies of the food and beverage industry ....................................... 165
4.1.3.1. The case of Nestlé K. K. .......................................................................... 165
4.1.3.2. f Volvic (Danone Waters Ltd.)................................................ 170IV
4.2. Industry examples: The luxury goods industry .......................................... 173
4.2.1. Characterization of the industry ............................................................... 175
4.2.2. CSR Evaluation Matrix of the luxury goods industry............................... 181
4.2.4. Case Studies of the luxury goods industry................................................ 182
4.2.4.1. The case of Chanel K. K.......................................................................... 182
4.2.4.2. f LVMH (Moet Hennessy Louis Vuitton SA) ........................ 186
4.3. Significance of the industry examples for CSR program creation ............. 189
Chapter 5: Recommendation for strategic CSR policy modeling in Japan.......... 191
Chapter 6: Critical outlook and future perspective .............................................. 205
References ............................................................................................................... 209V
List of Tables
Table 1: Development of employment tenure in Japan
and the US 1992 - 2000 .......................................................