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20
pages
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Français
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Documents
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1995
Description
Abstract The story of Francis Bouygues is that of an altogether meteoric rise in society. Over thirty years, his firm ascended to the rank of world leader in the field of construction and civil engineering. His initial successes in housing development and the building of low-rent housing estates enabled him, as from the late 1960s, to claim his place among the majors in the building industry. Completion of grand projects (the Paris Parc des Princes stadum, the Teheran stadium, Ryadh University), and the takeover of one of his main rivals, SCREG, have consolidated his position as world number one in the field. This success story is due equally to his insistence of the prime importance of commercial function ; to early adoption of American-style management practices ; and to an effective combination of technical innovation, diversification (T.F.I, television) and motivating of individuals. He has thus secured for his family, within the group's management.
19 pages
Source : Persée ; Ministère de la jeunesse, de l’éducation nationale et de la recherche, Direction de l’enseignement supérieur, Sous-direction des bibliothèques et de la documentation.
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Publié par
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Publié le
01 janvier 1995
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Langue
Français
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Poids de l'ouvrage
2 Mo