Marketing Your Library in a Digital Age

Description

Marketing Your Library in a Digital Age

Informations

• Publié par: uridavov
• Nombre de lectures: 123
• Langue: Français
• Poids de l'ouvrage: 1 Mo

Extrait

Online Information Conference 2009

Marketing your library in a digital age.

Sharlene Tilley, Executive Marketing Director, ProQuest

Jon Anderson and Information Archives, Cambridgeshire Libraries,

Goals of this presentation.

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Show case Central Library, Cambridge’s successful launch, this October 2009.

Digital marketing approaches to attract and engage users.

Marketing tools to inform users about library databases and their advantages.

Challenges.

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Today’s economy, evolving sources of information and the shifting role of the information professionals.

Today’s student – the digital native –defaults to the open Web for research.

Many target library users are unaware of the range of services that libraries offer.

Demand for print issues fluctuating.