SBRnet Tutorial - new site 071410

Owner

Informations

• Publié par: Usso
• Nombre de lectures: 572
• Langue: English

Extrait

SBRnet Tutorial

Start out by logging on to Internet; Go to this URL: http://www.sbrnet.com. Type your

user ID and password in the boxes that appear near the top of the right-hand column of

the home page. You will be taken to a page which is almost identical to the page where

you started.

Note: IF YOU ARE AN IP AUTHENTICATION CUSTOMER, YOU WILL

AUTOMATICALLY BE CONNECTED TO THE ACCESS PAGE. NO NEED TO LOG IN.

Access Options

SBRnet gives you several choices for accessing the information:

1. “RESEARCH, STATISTICS, REPORTS AND ARTICLES” IN THE MIDDLE

COLUMN ON THE HOME PAGE.

For each sport or category listed, individual

pages provides links to:

a) All SBRnet market research statistics, including participation, consumer expenditures

for sports equipment and footwear, fan market reports, and sporting goods import stats.

b) Publication searches for all articles pertaining to the sport. Searches have already

been pre-coded for the sport involved, so when using this section, ignore the “Sport”

box. For more specifics about the Publications Search, see note (1) below.

c) For selected sports (baseball, basketball, football, ice hockey and soccer), facility

report searches

d) In addition, there is a section entitled “Guide To Market Research” immediately below

the sport listings. This “Guide” provides links to samples of the various reports provided

in the various sport or category reports.

2. LINKS ACROSS THE TOP OF THE HOME PAGE:

These links allow access to:

a) Participation Statistics: for all sports, separately for consumer, collegiate and high

school

b) Sporting Goods: Consumer expenditures for all equipment and footwear products

measured

c) Fan Reports: For all sports measured including baseball, basketball, football, golf, ice

hockey, MMA, motorsports, soccer and tennis

d) Venue Reports: Financial information, ticket prices, naming rights, luxury seats, club

seats, ownership and financial information for all college (NCAA Div I) and major

professional sports

e) Team Market Research: Access to all information pertaining to professional and

college/university sports teams

3. “FULL-TEXT ARTICLE SEARCH” IN THE LEFT-HAND COLUMN ON THE HOME

PAGE:

SBRnet's publication database includes over 60,000 articles dealing with all aspects of

the sports industry, many articles dating back as far as 1996. Each article is cited with

publication source, date and title. Articles are also key-worded to help identify the

subject. For example, some articles written about the NFL may not mention "football."

SBRnet editors code each article, in this case, the word "football" would be added to the

end of the article, so that the article will be appropriately found in a search for "football."

To execute a search, use the following procedure:

(a) In the "Publications" drop-down box, you may either search for all articles from all

publications (the default) or scroll down the menu and highlight one publication. Some

of the publications listed may no longer be in print, but articles from these publications

have been preserved in the database.

(b) In the "Year (s)" drop-down box, the default is the current year. If you want articles

from previous years as well, make your choice here.

(c) In the "Sport" drop-down box, the default is "All Sports." If you are interested in

articles pertaining to a specific sport, insert that sport in this box (NOTE: THIS SPORT

BOX CHOICE EXISTS ON THE HOME PAGE, BUT NOT IN THE INDIVIDUAL SPORT

PAGES)

(d) In the "Keywords" box, the default is to ignore this box. If you're interested in articles

pertaining to a subject, such as "World Cup," insert the words into this box. We suggest

that you review the "Glossary" provided for more specific search guidance

(e) Choose "all words" or "any word" or "phrase," whichever is most appropriate for you.

(g) Click on "Search."

Warning: Do not use adverbs such as "under" or "and" or "to" in your search.

4. “QUICK ACCESS” IN THE RIGHT-HAND COLUMN OF THE HOME PAGE

This section is divided into four parts: Participation Summaries, Sporting Goods Market

Trends, Professional Sports, and College Sports. Each of these sections provides

highlight reports as follows:

a) Participation Summaries: summary tables for total participation, participation by

gender and age

b) Sporting Goods Market Trends: Financial summaries for public companies; trends in

sporting goods imports and trends in the total market for sporting goods.

c) Professional Sports: access to fan reports, facility reports, directories pertaining to

professional sports

d) College/High School: access to fan reports, facility reports, participation and

directories pertaining to college sports

5.

DIRECTORIES, which can be found in the left-hand column on the home page

just below the “Full-Text Article Search” green box.

The following directories are provided:

Teams

a) Professional: Links to over 500 professional teams. Listings for each team contain a

website link, team location and contact information.

b) College: Links to over 2,000 two and four-year colleges in the U.S. and Canada with

varsity athletic programs. Users can refine search according to sport, state, academic

major and Division (NCAA I, NCAA II, NCAA III, NAIA, NCCAA, USCAA, Junior

Colleges, Canadian, Independent). Each school listing includes location, varsity sports

offered, athletic director and SWA and SID contacts and links to various school

websites.

Other

a) All organizations:

Links to over 1,000 sports organizations including trade

associations, governing bodies, college conferences, professional associations, and

professional leagues

b) Employment agencies

c) Marketing agencies

d) Sport management programs: Links to websites and contacts for nearly 500

programs offered in the US and Canada.

e) State-by-State: Links to all listings including professional teams, leagues, college

athletics and organization directories accessible on a state-by-state basis.