Quantitative Analysis of Multimedia Audit TrailsGraeme SalterTeaching Development CentreUniversity of Western Sydney, Macarthurg.salter@uws.edu.auAbstractAudit trails provide a rich source of data that can be used in the evaluation and research ofinteractive multimedia (IMM). Indeed, one of the major problems with their use is that theyprovide so much data that meaningful methods of quantitative analysis prove difficult. Most of thestudies incorporating analyses of such data are restricted to qualitative analysis. This is obviouslyquite legitimate where the nature of the problem dictates a qualitative approach, but I suspect thatsome studies are conducted in this manner due to a lack of alternative quantitative models. Thispaper looks at models of quantitative analysis of audit trail data for use in research and evaluation.Keywordsevaluation, quantitative analysis, audit trails.1. IntroductionIt is a relatively simple matter to collect the responses of users in an interactive multimedia (IMM)package. The problem with such data collection is that it can quickly grow to a volume wheremeaningful analysis becomes difficult or even impossible. As a result, many of the studiesinvolving audit trail data use qualitative methods such as case studies. Of course, these methods areperfectly valid where the research problem dictates their use, but it is possible that quantitativemethods are being under utilised due to the lack of robust tools and methods of ...