In-Store Consumer Behavior Tracking

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Description

In-Store Consumer Behavior Tracking

Sujets

• Sciences et techniques

Informations

• Publié par: akajarym
• Nombre de lectures: 96
• Langue: Français

Extrait

MANSMITH AND FIELDERS, INC. Helping your marketing and sales teams soar! Program Concept In-Store Consumer Behavior Tracking Marketers used to assume that Understand your first moment-of-truth! the brand that consumers had decided to buy at home as a In 1 day, learn how to prevent at point of purchase (i.e., at the store level), result of seeing its TVC or interceptions of your consumers’ decision to buy yourbrand in favor of another, or hearing its radio commercial or (at your end) how you can intercept the consumers’ buying decision for the reading its print ad is what they competitor brand to shift to your brand’s favor.Learn all these through gathering will buy when they visit their continuing data on consumer in-store shopping and buying behavior, analyzing supermarket, convenience those data, and translating them into in-store consumer brand switching or brand store, drugstore or others. commitment campaigns.Learn also how to do this tracking cost-effectively or within Today, they’ve witnessed more an economically responsible budget. and more of those consumer buying decisions being The seminar materials here are basedon Dr. Ned’s research and consulting intercepted inside the store experiences with the preceding 2 sets of consumer behavior insights, and the and getting shifted to other tracking methodology for uncovering those insights.The seminar will explain those competing brands.To prevent shopper insights and demonstrate the applicable cost-effective tracking or to take advantage of this methodology with the use of examples and cases that one or two of which, evolving consumer buying participants can workshop for a working understanding. practice, it is crucial to understand why consumers are Key benefits for participants doing this and why they Each participant will learn: continue to do in ever how much sales is lost from assuming that the target consumer decision at increasing number and home to buy a brand won’t change or switch to another once inside the occasions. Therequired store, and therefore a counter purchase interception campaign is worth understanding will reveal to the considering marketer what he has to do to how to take the initiative in intercepting in-store consumer purchases of prevent the purchase hijacking another brand for one’s favor or else how he can develop for how to learn all these in a cost-effective manner and on a continuing basis his own brand an in-store shopper purchase intercepting Key benefits for the company campaign. Thisseminar is all The company will gain: about how to gain that an understanding of what it will take to make sure that when its consumers understanding and the cost- get motivated at home to buy its advertised brand, they will implement that effective tracking method to intention at the store level use for obtaining that an understanding of what it can do so consumers of its competitor brand understanding. can be hijacked at the store level to switch in favor of its own brand the know-how to translate those understandings into: (1) an on-going in- store anti-interception program, and (2) a continuing in-store intercepting program Who Should Attend: Category Managers, Local Store Marketing Managers, Merchandising Managers, Brand Managers, Ad and Promo Managers, Sales Managers, Heads of Support Services 14 Ilang Ilang, Waters Center, New Manila, Quezon City|Telefax7222318 727412 41200034 [e-mail]|www.mansmith.net