Rpt - DAC 09 Audit 9-23x
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Rpt - DAC 09 Audit 9-23x

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th46 Design Automation Conference EVENT AUDIT DATES OF EVENT: Conference: July 26 – 31, 2009 Exhibits: July 27 – 30, 2009 LOCATION: Moscone Convention Center, San Francisco, CA EVENT PRODUCER/MANAGER: Company Name: Association for Computing Machinery (ACM) Institute for Electrical & Electronics Engineers – Circuits & Systems Society (IEEE CASS) Electronic Design Automation Consortium (EDAC) IEEE Council on Electronic Design Automation (CEDA) Address: 1721 Boxelder Street, Suite 107 Louisville, CO 80027 Phone: (303) 530-4562 Website (Show): www.dac.com REGISTRATION COMPANY: MP Associates YEAR EVENT ESTABLISHED: 1963 FREQUENCY: Annual DATES OF NEXT EVENT: Conference: June 13 – 18, 2010 Exhibits: June 14 – 16, 2010 LOCATION: Anaheim Convention Center, Anaheim, CA 1. STATEMENT OF MARKET SERVED This audience represents the decision-makers at all levels of the electronic design automation (EDA) tool buying process from the leading semiconductor, computer, telecommunication, and consumer electronics companies. Attendees interact to establish best-practices and share leading edge research for semiconductor design processes and applications. Qualified attendees are design engineers, corporate and engineering management, IC design tool developers, researchers, financial and industry analysts, and members of the press. 2. STATEMENT OF VERIFICATION METHODOLOGY: DAC verifies advanced registrants by not ...

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46
th
Design Automation Conference
EVENT AUDIT
DATES OF EVENT:
Conference:
July 26 – 31, 2009
Exhibits
:
July 27 – 30, 2009
LOCATION:
Moscone Convention Center, San Francisco, CA
EVENT PRODUCER/MANAGER:
Company Name:
Association for Computing Machinery (ACM)
Institute for Electrical & Electronics Engineers – Circuits & Systems Society (IEEE CASS)
Electronic Design Automation Consortium (EDAC)
IEEE Council on Electronic Design Automation (CEDA)
Address:
1721 Boxelder Street, Suite 107
Louisville, CO 80027
Phone:
(303) 530-4562
Website (Show):
www.dac.com
REGISTRATION COMPANY:
MP Associates
YEAR EVENT ESTABLISHED:
1963
FREQUENCY:
Annual
DATES OF NEXT EVENT:
Conference:
June 13 – 18, 2010
Exhibits:
June 14 – 16, 2010
LOCATION:
Anaheim Convention Center, Anaheim, CA
1. STATEMENT OF MARKET SERVED
This audience represents the decision-makers at all levels of the electronic design automation (EDA) tool buying process from the
leading semiconductor, computer, telecommunication, and consumer electronics companies. Attendees interact to establish best-
practices and share leading edge research for semiconductor design processes and applications.
Qualified attendees are design engineers, corporate and engineering management, IC design tool developers, researchers, financial
and industry analysts, and members of the press.
2. STATEMENT OF VERIFICATION METHODOLOGY:
DAC verifies advanced registrants by not conducting any advance badge distribution. All attendees must pick up their badges on-
site. Unclaimed badges are cross referenced with the database to check for duplicates or reprints and those badges left are
considered no-shows
.
3. AUDITED ATTENDEE ANALYSIS
Year which
Event was
Held
Event Location
Conference
Attendees
Exhibit Only
Attendees
Speakers
Media
Sub-Total:
Conference &
Exhibit Only
Attendees
Verified
Exhibitors,
Non-Exhibiting
Sponsors and
their Support
Staff*
Other
Total
2009
San Francisco
1,446
3,042
272
79
4,839
3,219
--
8,058
2008
Anaheim
1,933
1,883
327
88
4,231
3,343
--
7,574
2007
San Diego
2,215
2,025
209
74
4,523
3,797
20
8,340
2006
San Francisco
2,699
3,688
254
68
6,709
4,774
303
11,786
* Not audited. Verified and on-site counts taken from registration database provided by the registration company.
46
th
Design Automation Conference (DAC 2009)
4a. PRIMARY END PRODUCT OR SERVICE
PRIMARY END PRODUCT OR SERVICE
TOTAL ATTENDEES
PERCENT OF TOTAL
PERCENT
IDENTIFIED BY
PRIMARY PRODUCT
OR SERVICE
Automotive Electronics
93
1.9
2.0
Avionics, Military, Government
92
1.9
2.0
Communication Systems (Wired or Wireless)
461
9.5
9.8
Components (Passives)
23
0.5
0.5
Computers, Systems, & Peripherals
362
7.5
7.7
Consumer Electronics
321
6.6
6.9
Medical Equipment
33
0.7
0.7
Design Services/Consultant
247
5.1
5.3
EDA Software
1,317
27.2
28.1
Embedded Systems
173
3.6
3.7
Research/Education
522
10.8
11.2
Semiconductors
765
15.8
16.3
Library Models/IP/Cores
124
2.6
2.6
Media/Publishing
129
2.7
2.8
Other
17
0.3
0.4
Total Conference and Exhibit Only Attendees Identified by Primary End Product or Service
4,679
96.7
100.0
Total Conference and Exhibit Only Attendees Not Identified by Primary End Product or Service
160
3.3
--
TOTAL CONFERENCE AND EXHIBIT ONLY ATTENDEES
4,839
100.0
100.0
4b. TYPE OF DESIGN
TYPE OF DESIGN
TOTAL ATTENDEES
PERCENT OF TOTAL
PERCENT
IDENTIFIED BY
TYPE OF DESIGN
Analog ICs/Mixed Signal ICs
1,086
22.4
23.0
Analog/Mixed Signal Systems
616
12.7
13.0
ASIC
1,944
40.2
41.1
Application Specific Standard Part (ASSP)
366
7.6
7.7
Digital ICs
1,508
31.2
31.9
Digital Systems
768
15.9
16.2
DSPs
319
6.6
6.7
RTOs
148
3.1
3.1
Firmware
225
4.6
4.8
Middleware
127
2.6
2.7
Application
437
9.0
9.2
Embedded Systems
775
16.0
16.4
MEMs
141
2.9
3.0
Memory
484
10.0
10.2
Microprocessor/Microcontroller Design
537
11.1
11.4
PCB Layout
274
5.7
5.8
PLDs/FGPAs
551
11.4
11.7
R/F Microwave
197
4.1
4.2
Specialized Processors (GPU, NPU, etc.)
290
6.0
6.1
Library Models/IP/Cores
559
11.6
11.8
Other
139
2.9
2.9
Not directly involved in design
801
16.6
16.9
Total Conference and Exhibit Only Attendees Identified by Type of Design
4,727*
97.7*
--
Total Conference and Exhibit Only Attendees Not Identified by Type of Design
112*
2.3*
--
TOTAL CONFERENCE AND EXHIBIT ONLY ATTENDEES
4,839
100.0
--
* The above counts and percentages are based on 4,839 Conference and Exhibit Only Attendees. Since any one attendee may have checked more
than one response, the total number of responses exceeds the total attendance and should not be added together.
46
th
Design Automation Conference (DAC 2009)
4c. INDUSTRY SEGMENT
INDUSTRY SEGMENT
TOTAL ATTENDEES
PERCENT OF TOTAL
PERCENT
IDENTIFIED BY
INDUSTRY SEGMENT
System Design – System
437
9.0
9.1
System Design – Board
59
1.2
1.2
System Design – Hardware
707
14.6
14.6
System Design – Software
177
3.7
3.7
EDA Software
1,356
28.0
28.2
IP/Core Design
525
10.8
10.9
Foundry/IC Manufacturing
230
4.8
4.8
Design Services (includes ASIC and Post-Silicon Services)
346
7.2
7.2
University/Research Institution
621
12.8
12.9
Financial
61
1.3
1.3
Publishing/Media/Industry Analyst
141
2.9
2.9
Other
154
3.2
3.2
Total Conference and Exhibit Only Attendees Identified by Industry Segment
4,814
99.5
100.1
Total Conference and Exhibit Only Attendees Not Identified by Industry Segment
25
0.5
--
TOTAL CONFERENCE AND EXHIBIT ONLY ATTENDEES
4,839
100.0
--
5. PRINCIPAL JOB FUNCTION
PRINCIPAL JOB FUNCTION
TOTAL ATTENDEES
PERCENT OF TOTAL
PERCENT
IDENTIFIED BY
PRINCIPAL
JOB FUNCTION
Executive/Senior Management
799
16.5
16.8
Engineering Management
654
13.5
13.7
CAD Engineering Management
228
4.7
4.8
CAD Engineer
458
9.5
9.6
Hardware Logic Design Engineer
272
5.6
5.7
Hardware Physical Design Engineer
281
5.8
5.9
Verification Engineer
185
3.8
3.9
Application Engineer
176
3.7
3.7
Embedded Software Engineer
30
0.6
0.6
Application Software Engineer
134
2.8
2.8
Board Design & Layout
18
0.4
0.4
Test & Assembly
24
0.5
0.5
System Architect
74
1.5
1.6
Professor/Researcher
466
9.6
9.8
Student
401
8.3
8.4
Financial or Industry Analyst
42
0.9
0.9
Venture Capitalist
14
0.3
0.3
Editor/Publisher
62
1.3
1.3
Marketing/Sales
340
7.0
7.1
Other
103
2.1
2.2
Total Conference and Exhibit Only Attendees Identified by Principal Job Function
4,761
98.4
100.0
Total Conference and Exhibit Only Attendees Not Identified by Principal Job Function
78
1.6
--
TOTAL CONFERENCE AND EXHIBIT ONLY ATTENDEES
4,839
100.0
100.0
46
th
Design Automation Conference (DAC 2009)
6. TOOL FLOW PREDOMINATELY USED
TOOL FLOW PREDOMINATELY USED
TOTAL ATTENDEES
PERCENT OF TOTAL
PERCENT
IDENTIFIED BY
TOOL FLOW
PREDOMINATELY
USED
Custom/Structured Custom
1,277
26.4
28.0
COT
455
9.4
10.0
ASIC
1,805
37.3
39.7
Structured ASIC
96
2.0
2.1
FPGA
705
14.6
15.5
Other
216
4.4
4.7
Total Conference and Exhibit Only Attendees Identified by Tool Flow Predominately Used
4,554
94.1
100.0
Total Conference and Exhibit Only Attendees Not Identified by Tool Flow Predominately Used
285
5.9
--
TOTAL CONFERENCE AND EXHIBIT ONLY ATTENDEES
4,839
100.0
100.0
7. PRODUCTS AND/OR SERVICES YOU RECOMMEND, PURCHASE OR INFLUENCE THE PURCHASE OF
PRODUCTS AND/OR SERVICES YOU RECOMMEND, PURCHASE OR
INFLUENCE THE PURCHASE OF
TOTAL ATTENDEES
PERCENT OF TOTAL
DESIGN TOOLS/SERVICES
3,459
71.5
Analog/AMS Design/Simulation
914
18.9
Digital Logic Simulation
1,291
26.7
Physical Verification
944
19.5
Other Logic Verification
575
11.9
Logic Design & Synthesis
1,184
24.5
Packaging
285
5.9
PCB
301
6.2
Placement & Routing
882
18.2
Full-Custom Layout
605
12.5
Test
460
9.5
RTL & Formal Verification
1,012
20.9
Equivalence Checking
617
12.8
Design for Manufacturing & Yield
622
12.9
Algorithm Design
483
10.0
Systems Design & Specification
584
12.1
Software Design
564
11.7
HW/SW co-Design
648
13.4
Foundry/Silicon Vendor
350
7.2
ASSP
150
3.1
SERVICES
1,381
28.5
System Logic Design
516
10.7
Physical Design
773
16.0
Verification
636
13.1
Post Silicon Services
210
4.3
OTHER
928
19.2
Libraries/Models
508
10.5
IP/Cores
775
16.0
NONE
1,056
21.8
Total Conference and Exhibit Only Attendees Identified by Products and/or Services
4,839*
100.0*
Total Conference and Exhibit Only Attendees Not Identified by Products and/or Services
0*
0.0*
TOTAL CONFERENCE AND EXHIBIT ONLY ATTENDEES
4,839
100.0
* The above counts and percentages are based on 4,839 Conference and Exhibit Only Attendees. Since any one attendee may have checked more
than one response, the total number of responses exceeds the total attendance and should not be added together.
46
th
Design Automation Conference (DAC 2009)
8. AUDITED GEOGRAPHIC BREAKOUT OF CONFERENCE AND EXHIBIT ONLY ATTENDEES
STATE
TOTAL
PERCENT
STATE
TOTAL
PERCENT
NEW ENGLAND
103
2.1
EAST SO. CENTRAL
9
0.2
Maine
1
Kentucky
3
New Hampshire
5
Tennessee
2
Vermont
3
Alabama
4
Massachusetts
86
Mississippi
--
Rhode Island
4
WEST SO. CENTRAL
138
2.9
Connecticut
4
Arkansas
2
MIDDLE ATLANTIC
106
2.2
Louisiana
1
New York
58
Oklahoma
1
New Jersey
16
Texas
134
Pennsylvania
32
MOUNTAIN
117
2.4
EAST NO. CENTRAL
93
1.9
Montana
--
Ohio
10
Idaho
2
Indiana
21
Wyoming
--
Illinois
29
Colorado
29
Michigan
26
New Mexico
8
Wisconsin
7
Arizona
66
WEST NO. CENTRAL
42
0.9
Utah
9
Minnesota
30
Nevada
3
Iowa
8
PACIFIC
3,355
69.3
Missouri
1
Alaska
--
North Dakota
--
Washington
24
South Dakota
--
Oregon
87
Nebraska
--
California
3,243
Kansas
3
Hawaii
1
SOUTH ATLANTIC
81
1.7
UNITED STATES
4,044
83.6
Delaware
1
INTERNATIONAL
795
16.4
Maryland
20
Canada
62
Washington, DC
1
Mexico
--
Virginia
20
Other International
733
West Virginia
--
Total Conference & Exhibit Attendees
4,839
100.0
North Carolina
17
South Carolina
--
Georgia
7
Florida
15
MOUNTAIN
117
2.4%
PACIFIC
3,355
69.3%
WEST
NO.
CENTRAL
42
0.9%
MIDDLE
ATLANTIC
106
2.2%
WEST
SO.
CENTRAL
138
2.9%
EAST
SO.
CENTRAL
9
0.2%
SOUTH
ATLANTIC
81
1.7%
NEW
ENGLAND
103
2.1%
EAST NO.
CENTRAL
93
1.9%
46
th
Design Automation Conference (DAC 2009)
46
th
Design Automation Conference (DAC 2009)
46
th
Design Automation Conference (DAC 2009)
Copyright
©
2009 Exhibit Surveys, Inc.
We have examined the attendee records of the 46
th
Design Automation Conference (DAC 2009) held June 26 – 31, 2009 at the Moscone Convention Center in San
Francisco as reported in this Exhibit Surveys, Inc. Event Audit Report. Our examination was made in accordance with generally accepted event auditing standards. This
audit complies with standards set forth by the Exhibition and Event Industry Audit Commission (EEIAC), a not for profit commission organized for the purpose of managing
and overseeing the exhibition industry’s independent audit process. The audit process includes pre-event review of systems, post event confirmations of attendance,
examination of accounting records, and any other auditing procedures considered necessary.
Based on such examinations, the statements set forth in this report present fairly and accurately the total
attendance of this event in conformance with generally accepted event measurement principles.
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7 Hendrickson Avenue
Red Bank, NJ 07701
Phone: +1 800.224.3170
Fax: +1 732.741.5704
www.exhibitsurveys.com
Founded in 1963, Exhibit Surveys, Inc. is a full service research
firm dedicated to providing market intelligence and measurement
for the exhibition and events marketing industry. Having
researched over 10,000 exhibits and over 4,000 events, Exhibit
Surveys, Inc. has led the industry in developing the most
comprehensive database of normative data for events and the
most sophisticated diagnostic and measurement tools available.
STATEMENT OF CERTIFICATION – AUDIT CONDUCTED BY EXHIBIT SURVEYS, INC.
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