The European e-business report

European Commission Directorate-General For Enterprise And Industry

Description

A portrait of e-business in 10 sectors of the EU economy : 5th synthesis report of the e-business w@tch
Enterprise
Information technology and telecommunications
Commercial policy
Target audience: Specialised/Technical

Informations

• Publié par: EUROPEAN-COMMISSION-DIRECTORATE-GENERAL-FOR-ENTERPRISE-AND-INDUSTRY
• Nombre de lectures: 35
• Langue: English
• Poids de l'ouvrage: 7 Mo

Extrait

The European
e-Business Report
2006/07 edition
A portrait of e-business
in 10 sectors of the EU economy
5th Synthesis Report of the e-Business W@tch5th Synthesis Report of the e-Business W@tch
January 2007
European
Commission
The European e-Business Report - 2006/07 edition
The European
e-Business Report
2006/07 edition
A portrait of e-business
in 10 sectors of the EU economy
5th Synthesis Report of the e-Business W@tch
January 2007The European e-Business Market W@tch
The e-Business W@tch For further information, contact:
The European Commission's Directorate General for
Enterprise and Industry launched the e-Business
W@tch to monitor the growing maturity of electronic
business across different sectors of the economy in the
e-Business W@tch
enlarged European Union and in EEA countries.
c/o empirica GmbH
Since late 2001 the e-Business W@tch has analysed
Oxfordstr. 2, 53111 Bonn
e-business developments and impacts in 20 manufac- Germany
turing, financial and service sectors. All publications of Fax: [phone]
the e-Business W@tch – including this report – are e-Mail: [e-mail]
available in electronic format on the internet either via
the Europa server or directly at the e-Business W@tch
website: (http://ec.europa.eu/comm/enterprise/ict/policy/
watch/index.htm, www.ebusiness-watch.org).
Acknowledgements
European Commission
This report was prepared by empirica GmbH on behalf Enterprise Directorate-General
of the European Commission's Directorate General for e-Business, ICT Industries and Services
Enterprise and Industry, in co-operation with Berlecon Fax: [phone]
Research, Databank Consulting, DIW Berlin, Lios Geal e-Mail: [e-mail]
Consultants, Rambøll Management and Salzburg
Research, based on a service contract with the
Copies can be requested, free of charge, from European Commission running from November 2005
[e-mail]. The report is also available to February 2007.
in electronic format and can be downloaded from the
"resources" section of the e-Business W@tch website
Editors: Hannes Selhofer, Stefan Lilischkis (empirica
(www.ebusiness-watch.org).
GmbH); Georgios Karageorgos (DG Enterprise and
Industry); Peter O’Donnell. A great deal of additional information on the European
Union is available on the internet.
Cover design, layout of the colour section and It can be accessed through the Europa server
production: mediadesign-bonn.de (http://ec.europa.eu).
Luxembourg: Office for Official Publications of theDisclaimer
European Communities, 2006Neither the European Commission nor any person act-
ing on behalf of the Commission is responsible for the
ISBN 92-79-02038-2
use which might be made of the following informa-
tion. The views expressed in this report are those of the © European Communities, 2006. Reproduction is
authors and do not necessarily reflect those of the authorised provided the source is acknowledged.
European Commission. Nothing in this report implies
or expresses a warranty of any kind. Results from this Printed in Germany
report should be used only as guidelines as part of an
overall strategy. For detailed advice on corporate plan-
ning, business processes and management, technology
integration and legal or tax issues, the services of a
professional should be obtained.
02Table of contents
Foreword 5 Part 3: e-Business Statements by Experts 197
by Günter Verheugen, Vice-President, from Policy, Industry and Research
European Commission 3.1 Policy perspectives, statements from 199
business intermediaries and
Introduction to the e-Business W@tch 7 standardisation organisations
José António Feu, Ministry for
Executive Summary 9 Economy and Innovation, Portugal
Barbara Gatti, CEN
Benchmarking Report: ICT Adoption 17 Roald Magne Johannessen,
and e-Business in 10 Sectors BIT Programme – Innovation Norway
Gerhard Laga, Austrian Federal
Part 1: Synthesis of Main Study Findings 37 Economic Chamber
2006/07 Gilles Morin, Export Development
1.1 Use of and Access to ICT Networks 39 Canada
1.2 ICT Skills, Outsourcing and ICT Budgets 42 Freek Posthumus, UEAPME/
1.3 e-Standards and Interoperability 47 NORMAPME
1.4 Internal Process Integration 53 Graham Vickery, OECD
1.5 e-Procurement and Supply 58 3.2 Company and industry perspectives 213
Chain Integration Peter G.L. Potgieser, Equens
1.6 Improving Customer Service: e-Marketing 62 Brigitte Preissl, Deutsche Telekom
1.7 ICT and Innovation 66 Joseph Reger, Fujitsu Siemens
1.8 Drivers and Barriers for the Uptake 68 Computers
of e-Business Marcel Swennenhuis, Agfa
1.9 e-Business Impact on Corporate 71 Healthcare
Performance, Productivity and Rachel Tym, European Tour Operators
Employment Association
1.10 The Role of New Companies in 77
3.3 Research and consulting perspectives 223
e-Business Innovation and Diffusion
Georgios Doukidis, Athens University
1.11 Case Studies in e-Business: Conclusions 82
of Economics and Business
and Lessons Learned
Jesús Galván Ruiz, INGEFOR S.L.
1.12 Five Years of Monitoring e-Business in 89
Joze Gricar, University of Maribor
Retrospect
Arturas Kaklauskas, Vilnius Gediminas
Technical University
Part 2: Sector Perspectives on e-Business 99
Giuliano Noci, Politecnico di Milano
in 2006/07
Ilias Vlachos, Agricultural University
2.1 The Food & Beverages Industry 99 of Athens
2.2 The Footwear Industry 110
2.3 The Pulp & Paper Industry 119 Annexes
2.4 The ICT Manufacturing Industry 129 Annex I: Glossary of Technical Terms 235
2.5 The Consumer Electronics Industry 139 Annex II: e-Business W@tch Activities 239
2.6 The Shipbuilding and Repair Industry 146 in 2006/07
2.7 The Construction Industry 157 Annex III: Methodological Notes: 245
2.8 The Tourism Industry 167 The e-Business Survey 2006
2.9 The Telecommunications Industry 178 Annex IV: e-Business – The Conceptual 255
2.10 The Hospital Activities Industry 187 Framework
03The European e-Business Market W@tch
04Foreword
The European Commission has long recognised and The European Commission is fully committed to
emphasised the importance of information and com- support the wide adoption of ICT among enterprises,
munication technologies (ICT) for the European econ- in particular in small and medium sized enterprises
omy to thrive. First, the ICT producing industry itself is (SMEs). A high-level ICT Task Force was commissioned
a major contributor to growth, with an annual average in 2006 to look in detail at ICT uptake and skills
growth rate of about 6% until 2008. Second, as this requirements, and to make policy recommendations.
report clearly demonstrates, companies from all sectors We are determined to take these recommendations
are increasingly using ICT for doing business. seriously. All actions will be embedded in the renewed
"e-Business" has become a critical factor for competitive- Lisbon Strategy for Growth and Jobs in Europe. We
ness and productivity growth. also know that sector-specific requirements have to be
taken into account, as stated in the "new industrial
However, we need to make a focused effort in Europe policy" communication.
in order to allow the positive effects of ICT to fully
unfold. The agenda is challenging. It requires close With its focus on sectors, SMEs and the study of ICT
cooperation between policy makers and the private use and impact in business, e-Business W@tch has
sector to accomplish the many-sided tasks that have to taken a central position in this policy context. It has
be tackled. become an influential source of unbiased information.
This is why the initiative will be renewed until at least
On the policy side, we need to create a favourable 2008. I place great expectations in the "new"
framework for our companies as they compete in a e-Business W@tch as a vehicle to stimulate debate and
global business environment. This includes cutting to inform policymakers and industry about relevant
"red tape", fostering innovation and – more specifically developments.
with regard to ICT – counteracting shortages in e-skills
and promoting systems inter-operability. Günter Verheugen
Vice-President of the European Commission
Above all, companies need to demonstrate a positive
attitude toward innovation and toward the broad use
of ICT as a tool. I am glad to see that this has been
confirmed by the e-Business W@tch special study on
ICT impact, which finds that "positive effects of ICT on
productivity are more likely to occur in firms that conduct
innovations and that are advanced users of ICT."
05The European e-Business Market W@tch
1. "eEurope 2005: An information society for all". Communication from the Commission, COM(2002) 263 final, 28 May 2002, chapter 3.1.2
2. "Implementing the Community Lisbon Programme: A Policy Framework to Strengthen EU Manufacturing - towards a more integrated approach for
Industrial Policy." Communication from the Commission, COM(2005) 474 final, 5.10.2005
3. The Final Report is available at http://ec.europa.eu/enterprise/ict/policy/doc/icttf_report.pdf (download: Dec. 2006).
06Introduction to the e-Business W@tch