Top Trends in Digital Marketing: Matthew Brannelly

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Just launched a start-up and thinking of getting that deserved visibility over the internet? Well, you are in the right direction. You definitely need to get your brand in front of as many eyes as possible. Digital Marketing today, is a maze of millions of messages bombarded upon customers.

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• Publié par: PatrickMSumner
• Publié le: 20 juin 2015
• Nombre de lectures: 1
• Langue: English

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Top Trends in Digital Marketing: Matthew Brannelly

Just launched a start-up and thinking of getting that deserved visibility over the internet? Well, you are in the right direction. You definitely need to get your brand in front of as many eyes as possible. Digital Marketing today, is a maze of millions of messages bombarded upon customers. It's going to be difficult to get your start-up in the limelight - but not impossible!

Understanding that your start-up does not have the funds to invest, here are a few invaluable and affordable tips that will help you get there sooner:

Social

Matthew Brannellysays that social media is one of the most effective ways to reach out to a maximum audience in a very short time. But it's not just about creating a social media profile. You will need to update it frequently and stay on the top of things. Interact with customers, reply to their queries, take feedback seriously and keep your profile live. Consistency and frequency are crucial to maintaining a great social media profile for your business. Be aware, that social media isn't about your business, it's about your customers and the more you keep in touch with them, the more your brand will succeed. Well, taking positive as well as negative feedback seriously will give you an insight into what you need to keep or change about your business.

Content

Be rests assured, content is still the king! Content is the only vehicle to convey your brand's voice over the internet. “The base of all internet marketing techniques is great content”Matthew Brannelly. Find the right content for marketing and half your job is done! Optimize your website content for all the latest search engine optimization guidelines and create content around what your customers want.

Mobile

Finally, mobile has entered the world of internet marketing too. With Google's announcement of the latest mobile friendly algorithm, it is imperative that your website be mobile friendly. Make sure that your website provides your customers with a great mobile experience. They should not feel that there is any less information on the mobile version of your site than on the desktop version. Well, in short, the experience should be additive, not reductive.

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