Content Marketing Toolkit for Small Business

John

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• Publié par: trafficmonsters
• Publié le: 06 juin 2014
• Nombre de lectures: 6
• Langue: English

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Content Marketing Toolkit for Small Business

Content marketing—the strategy of creating and distributing content to a targeted audience—is a much talked about topic, however it can seem overwhelming to an entrepreneur or small business.

As a marketing strategy, It can be very effective for your business because it provides valuable information targeted to your prospects' and customers' interests and needs. It engages without including a direct marketing message or selling, thereby positioning the company as a thought leader. But if you're worried that this is just one more project you don't have time for, fear not. There are some great, free tools to help you succeed at content marketing.

Of course, you'll first need to create a strategy. Define your voice as well as your goals. Will you be creating original content, curating other people's content, aggregating content, or some mix of the three? Are you looking to attract new customers, engage deeper and sell more to existing customers, or perhaps enter an entirely new market?

Once you have all of the above established, it's time to turn to these readily accessible tools to get the most out of your content. Here is ourContent Marketing Toolkitfor Small Business - originally printed in the NY Enterprise Report

Editorial Calendar Creating this will help you meet your strategic goals and manage your content marketing initiatives. Most of the work here is on the conceptual side, not in the implementation.

A simple Excel spreadsheet, online calendar, or plug-in will make it easy to keep a schedule. If you have a content team, then a Google Docs or Google Calendar can allow multi-user access. EDITORIAL CALENDAR PLUGIN:If your website uses WordPress, this plugin gives you an overview of when your content is scheduled to post. www.wordpress.org/extend/plugins/edito rial-calendar/

Keyword Research If you identify and use the correct keywords, your content is more likely to show up online where your audience is spending time, or searching on the topic. Tools to help you with this include:

GOOGLE KEYWORD TOOL:Gives you related terms, how competitive the term is, and how many times the term is searched for in a month. Results are more comprehensive if you are signed into your Google account. https://adwords.google.com/KeywordPla nner

GOOGLE AUTO- COMPLETE/SUGGESTION:As you type in the search box on Google, the auto- complete offers searches that are similar to yours based on searches others are doing related to your term. WIKIPEDIA:This online encyclopedia's listings offer related terms and links on a specific topic, which can provide additional keyword suggestions. www.wikipedia.com

Content Aggregators Aggregators gather and deliver all the content related to your topic or keyword inputs, from whatever data feeds they use as sources, and compile it in one place.