covergence audit survey

Claritas

Description

[phone]claritas.comConvergence Audit 2007 SurveyVariable Summary and Data ModulesTech SpecData ModulesCategories/Variables (Italics indicate new content in 2007)General Home Information Age of primary residence Length of time in rHome Office Run a business from home, including freelance and contract work Telecommute regularly (work at home more than 8 hours per week) Travel for work more than once a month outside of home city/townHome Media Entertainment General TV Viewing & Entertainment Equipment # TVs in household# TVs in household with subscription HD channels# TVs in household with subscription DVR service Hours household watches TV per day (Live TV, Pre-recorded TV, On-Demand TV, Movies/Shows downloaded from Internet) Frequency of watching one show while recording another on same TV Frequency of having two TVs on watching different channels Frequency of having three or more TVs on watching different channels Viewing frequency by program type Electronic devices used to watch video content (TV programs, movies, video clips) Frequency of renting movies from video store Frenting movies through mail order service such as Netflix or Blockbuster Frequency of ordering 'On-Demand' movies Frequency of going to the movies Frequency of downloading movies from an online service (iTunes, Movielink, etc.) Have Home Theater/Likelihood purchase next 12 months Have HDTV/Likelihood pur Have DVD player ...

Informations

• Publié par: Jicel
• Nombre de lectures: 57
• Langue: English

Extrait

Convergence Audit 2007 Survey

Variable Summary and Data Modules

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General Home Information

Age of primary residence

Length of time in residence

Home Office

Run a business from home, including freelance and contract work

Telecommute regularly (work at home more than 8 hours per week)

Travel for work more than once a month outside of home city/town

Home Media Entertainment

General TV Viewing & Entertainment Equipment

# TVs in household

# TVs in household with subscription HD channels

# TVs in household with subscription DVR service

Hours household watches TV per day (Live TV, Pre-recorded TV,

On-Demand TV, Movies/Shows downloaded from Internet)

Frequency of watching one show while recording another on same TV

Frequency of having two TVs on watching different channels

Frequency of having three or more TVs on watching different channels

Viewing frequency by program type

Electronic devices used to watch video content (TV programs, movies,

video clips)

Frequency of renting movies from video store

Frequency of renting movies through mail order service such as Netflix

or Blockbuster

Frequency of ordering 'On-Demand' movies

Frequency of going to the movies

Frequency of downloading movies from an online service (iTunes,

Movielink, etc.)

Have Home Theater/Likelihood purchase next 12 months

Have HDTV/Likelihood purchase next 12 months

Have DVD player/Likelihood purchase next 12 months

Have DVR or PVR/Likelihood purchase next 12 months

Have Xbox 360 or

PS3

video game console/Likelihood purchase

next 12 months

Have Sony PSP or Nintendo DS portable game player/Likelihood purchase

next 12 months

Have Slingbox/Likelihood purchase next 12 months

Have Internet over TV/Likelihood purchase next 12 months

Have Apple TV

Cable TV

Ever had/Currently have

# of TVs with cable

Current provider

Switched to provider in past 6 months/previous provider

Likelihood to subscribe to cable next 12 months

Have digital cable

Type of cable package (including HD, DVR/PVR, International subscription)

Premium channels: currently subscribe (movie or sports packages)

Use free VOD/Likelihood to use next 12 months

Data Modules

Categories/Variables

(Italics indicate new content in 2007)

[phone]

claritas.com

Tech

Spec

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Data Modules

Categories/Variables

(Italics indicate new content in 2007)

Use Movies-on-Demand/Likelihood to use next 12 months

Subscribe to SVOD/Likelihood to subscribe next 12 months

Average monthly cable TV bill

Satellite TV

Ever had/Currently have

# of TVs with satellite

Current provider

Switched to provider in past 6 months/previous provider

Likelihood to subscribe to satellite next 12 months

Type of satellite package (including HD, DVR/PVR, International subscription)

Premium channels: currently subscribe (movie or sports packages)

Average monthly satellite bill

Subscription TV through Fiber Optics (e.g. Verizon FiOS or AT&T U-verse)

Ever had/Currently have

# of TVs with fiber optic TV service

Current provider

Switched to provider in past 6 months/previous provider

Likelihood to subscribe to fiber optic TV next 12 months

Type of fiber optic TV package (including HD, DVR/PVR,

International subscription)

Premium channels: currently subscribe (movie or sports packages)

Average monthly fiber optic TV bill

Personal Technology and Internet Use

Have MP3 player with video/Likelihood to purchase next 12 months

Have MP3 player without video/Likelihood to purchase next 12 months

Have handheld wireless email device/Likelihood to purchase next 12 months

Have Bluetooth technology/Likelihood to purchase next 12 months

Have cell phone with PDA functions/Likelihood to purchase next 12 months

Have camera phone/Likelihood to purchase next 12 months

Have cell phone with MP3 music player/Likelihood to purchase next 12 months

Have cell phone with video capabilities/Likelihood to purchase next 12 months

Have online music download subscription/Likelihood to purchase next 12 months

Have online game subscription/Likelihood to purchase next 12 months

Have online movie download subscription/Likelihood to purchase next 12 months

Have laptop/Likelihood for purchase in next 12 months

Have desktop/Likelihood for purchase in next 12 months

Have wired home network

Have wireless home network

Used premium/fee-based technical support in the past year

Access the Internet (mail survey only)

Hours household spends on Internet per week for personal use

Current ISP(s)

Switched to provider in past 6 months/previous provider

Type(s) of home access for personal/work use/Likelihood to sub next 12 mos.

Dial-up

DSL

Cable modem

Satellite

Fiber optics

Wireless/mobile

Interest in subscribing next 12 months to Internet over power lines

Main reason for selected type of high-speed access vs. others

Main reason for not subscribing to high-speed access

Frequency of Internet activities (IM, watching video, downloading movies,

podcasts, etc.)

Methods for wireless Internet access/Likelihood to use next 12 months

Average monthly ISP bill

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Telephone Services

General

Types of phone service in household (traditional, cable, VoIP, wireless/cellular)

Provider – for each type of service in household

Switched to provider in past 6 months/previous provider

Primary service provider (if more than one type in household)

Average monthly bill – for each type of service in household

Wireline Phone Service

Number of phone lines in household

Drop all traditional line(s) past 12 mos./Likelihood next 12 mos.

Stopped using traditional line more than a year ago

OR never used in current residence

Reasons for dropping traditional line(s)

Internet Phone Service (VoIP)

Awareness

Likelihood to add next 12 months

Dropped or kept traditional phone service when adding this service

Cable Phone Service

Likelihood to add next 12 months

Dropped or kept traditional phone service when adding this service

Long Distance/International Calling

Made long distance/International long distance calls on landline phone past year

Made long distance/International long distance calls on cell phone past year

Text-messaged long-distance on cell phone past year

International regions called by type of phone

Cellular/Wireless Phone Service

% of long distance calls made with cellular/wireless phone

Number of cell phones in household

Send/receive messages with attachments/frequency

Send/receive text/frequency

Send/receive instant messages (IM)/frequency

Use "push-to-talk" or "walkie-talkie" function/frequency

Browse the Internet from phone/frequency

Listen to music with MP3 player function/frequency

Watch streaming video/frequency

Download/purchase custom ringtones/frequency

Download/purchase wallpaper/frequency

Download games/frequency

Forward mobile calls to local home phone/frequency

Use GPS function on cell phone/frequency

Conduct mobile banking/frequency

Plan has shared minutes/family plan

Plan is a national calling plan

Plan is a regional calling plan

Plan is an international calling plan

Plan includes unlimited mobile-to-mobile within network

Plan includes free incoming calls

Plan includes unlimited text-messaging, downloads, or Internet access

Plan includes picture/video messaging

Have insurance on cell phone

Purchased in past 6 months

Primary user for each phone - adult vs. child

Personal vs. work use

Have pre-paid/primary reason why have pre-paid

Number of anytime minutes

Likelihood to subscribe through a cable TV/cable modem provider

Wireless only household

Data Modules

Categories/Variables

(Italics indicate new content in 2007)

CE_COL_2019_V3_1007

Put Convergence Audit to work for your business.

Call

[phone]

for more details or visit

www.claritas.com.

©2007 Claritas Inc. Al rights reserved. PRIZM and P$YCLE are registered trademarks of Claritas Inc.

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Energy

Have electric and gas/Provider name

Ownership of key appliances (23 items covered)

Type of energy used in appliance (9 items covered)

Type of heating system used in home/Type of fuel used

Plan on adding or replacing heating system in next 12 months

Have two-zone or multi-zone heating system

Type of cooling system used in home

Plan on adding or replacing cooling system in next 12 months

Have two-zone or multi-zone cooling system

Type of hot water heater used in home

Plan on adding or replacing water heater in next 12 months

Have/Likelihood to purchase or use next 12 months:

Special rates/billing and customer services attributes (8)

Additional fee services (3); includes green energy

Warranty services (5)

Energy efficiency services (5)

Bought Energy Star qualified appliances, heating/cooling equipment,

or lighting products in past year

Average monthly electric/natural gas/other fuel bill

Bundling, Switching, Satisfaction and Communications with Service Providers

Have bundled services/# of bundles

Products in each bundle/package (up to four)

Reasons for switching providers in past 6 months

Whether switched before contract was up and/or paid a penalty

Overall ratings of service providers (5 point scale, 'very good' to 'very poor')

Ways Internet used to access energy and communications providers

Channels used to pay energy and communications providers past 12 months

Respondent Demographics

Attitudes towards technology (agreement with three statements)

Attitudes towards energy conservation (agreement with two statements)

Age of head of household

Household size

Household composition

Household income

Marital status

Education of household head

Race of head of household

Hispanic head of household

Age & presence of children

Rent or own

Type of residence

Census division

ZIP Code

Core-based statistical area (CBSA)

Market size

Designated market area (DMA)

State

FIPS state/county code

***The following variables are dependent upon licensing agreement

ConneXions

TM

NE

P$YCLE

®

NE

PRIZM

®

NE

Net worth (modeled)

Income producing assets (IPA

TM

) modeled

Data Modules

Categories/Variables

(Italics indicate new content in 2007)