Communications Media, Globalization, and Empire
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Explores global communications media in the 21st century

In Communications Media, Globalization, and Empire, an international team of experts analyze and critique the political economy of media communications worldwide. Their analysis takes particular account of the sometimes conflicting pressures of globalization and "neo-imperialism." The first is commonly defined as the dismantling of barriers to trade and cultural exchange and responds significantly to lobbying of the world's largest corporations, including media corporations. The second concerns U.S. pursuit of national security interests as response to "terrorism," at one level and, at others, to intensifying competition among both nations and corporations for global natural resources.

Notes on Contributors
1. Globzlization, Media, and Empire: An Introduction by Oliver Boyd-Barrett
I. Global Media or Local Media Globalized?
2. Cosmopolitans and Conquistadors: Empires, Nations, and Networks by Graham Murdock
3. Film and Globalization by Toby Miller and Richard Maxwell
4. Cyberspace, Globalization, and US Empire by Oliver Boyd-Barrett
II. Regulation and Cultural Competition
5. Globalization, Public Service Broadcasting, and Citizen Responses by Granville Williams
6. Regulating globalization: Domestic Response to International Investment in China's Media Market by Jia Lin
III. Global, National and Local—Mutual Accommodations
7. Xinhua News Agency and Globalization: Negotiating Between the Global, the Local, and the National by Xin Xin
8. Localization Strategies of International Media Companies: Entering India in the 1990s by Geetika Pathania-Jain
9. Transnational Media and National Vision: Television in Liberalized Indian by Anshu Chatterjee
10. Hispanic Media Globalization by Mercedes Medina
IV. Global Media, Global Economy
11. Deregulation, Privatization, and the Changing Global Media Environment by Richard A. Gershon
12. Global Advertising in Asia: Penetration and Transformation of the Transnational Advertising Agencies by Kwangmi Ko Kim
13. Toward Globalization or Localization: Multinational Advertising in Eastern Europe by Izabella Zandberg
14. Global Corporations, Global Public Relations by Liese L. Hutchinson and John J. Pauly



Publié par
Date de parution 20 février 2007
Nombre de lectures 0
EAN13 9780861969142
Langue English

Informations légales : prix de location à la page 0,0500€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.


Communications Media, Globalization and Empire
Communications Media, Globalization and Empire
Edited by Oliver Boyd-Barrett
British Library Cataloguing in Publication Data
Communications Media, Globalization and Empire
1. - Oliver Boyd-Barrett
ISBN: 0 86196 666 0
Ebook edition ISBN: 9780-86196-914-2
Ebook edition published by John Libbey Publishing Ltd , 3 Leicester Road, New Barnet, Herts EN5 5EW, United Kingdom e-mail: ; web site:
Printed and electronic book orders (Worldwide): Indiana University Press , Herman B Wells Library - 350, 1320E. 10th St., Bloomington, IN 47405, USA
2016 Copyright John Libbey Publishing Ltd. All rights reserved. Unauthorised duplication contravenes applicable laws.
Notes on Contributors
Chapter 1  Globalization, Media and Empire: An Introduction Oliver Boyd-Barrett
Chapter 2   Cosmopolitans and Conquistadors : Empires, Nations and Networks Graham Murdock
Chapter 3  Film and Globalization Toby Miller and Richard Maxwell
Chapter 4  Cyberspace, Globalization and US Empire Oliver Boyd-Barrett
Chapter 5  Globalization, Public Service Broadcasting and Citizen Responses Granville Williams
Chapter 6  Regulating Globalization: Domestic Response to International Investment in China’s Media Market Jia Lin
Chapter 7  Xinhua News Agency and Globalization: Negotiating Between the Global, the Local and the National Xin Xin
Chapter 8  Localization Strategies of International Media Companies: Entering India in the 1990s Geetika Pathania-Jain
Chapter 9  Transnational Media and National Vision: Television in Liberalized India Anshu Chatterjee
Chapter 10  Hispanic Media Globalization Mercedes Medina
Chapter 11  Deregulation, Privatization and the Changing Global Media Environment Richard A. Gershon
Chapter 12  Global Advertising in Asia: Penetration and Transformation of the Transnational Advertising Agencies Kwangmi Ko Kim
Chapter 13  Toward Globalization or Localization: Multinational Advertising in Eastern Europe Izabella Zandberg
Chapter 14  Global Corporations, Global Public Relations Liese L. Hutchison and John J. Pauly
T he idea for this book originated during a 2002 conference that took place in Spokane and was inspired and organized by Professor David Demers for the University of Washington’s Center for Global Media Studies. David subsequently edited the conference proceedings ( Terrorism, Globalization and Mass Communication , Spokane: Marquette). My contacts with several of the participants in that conference inspired the present volume. To their number I have found others who helped to provide an even richer array of perspectives on globalization, media and empire than might otherwise have been possible. In this book, contributors have tried to unpack many of the under-theorized issues concerning the relationships between communications media and the processes that are commonly described as “globalization”. My discussions with contributors have also sought to foreground the changing context of globalization studies in the wake of “9/11”. This event triggered a new phase, among other things, in the struggle of the United States for maintenance of economic, political and military hegemony in the face of intense struggles around the world for the redress of historical grievances; political, economic and cultural autonomy; and scarce resources. And all these have significant implications for the role of communications media and perceptions of them.
I have many people to thank for helping this project along the way. First, of course, I must express my gratitude to the contributors themselves, who bore with the project for almost three years before it was ready to submit to the publisher. I greatly appreciate the support that John Libbey and his series editor, Manuel Alvarado, have provided, not least by their decision to adopt this volume for inclusion in what I consider to be a ground-breaking, intensely scholarly series of media titles that John and Manuel have accomplished over the past two decades. I recall with great fondness my faculty colleagues as well as students at the Department of Communication at California State Polytechnic University, Pomona and I thank them for providing me with an environment of incredible trust and encouragement during a deeply disturbing period of US and world history. The book was completed after I left Pomona to join the School of Communication Studies at Bowling Green State University, as School Director. Here, I must thank Professor John Warren, graduate coordinator, through whose offices I acquired the help of a graduate assistant, Kang Sun, who scrutinized the references and undertook much of the formatting and other editorial labors.
My deepest gratitude must be to family members who have supported my publishing endeavors without complaint throughout what I must now acknowledge has been a long career. Above all, I thank my wife, Leah. And I thank my four, now grown-up, children: Claudia, Francesca, Jonathan and Daniel. With them I look forward with hope upon the face of Claudia’s daughter, Sofia, our first granddaughter, and believe that there is still time to help make this world a happier and a safer place.
Oliver Boyd-Barrett Bowling Green, Ohio March 2006
The Contributors
Oliver Boyd-Barrett , Ph.D., is Director of the School of Communication Studies, Bowling Green State University, Ohio. He has held previous appointments at California State University in Pomona, Leicester University (UK) and the Open University (UK). He has published broadly in globalization, international news, news agencies, and educational communications. His publications include Contra-Flow in Global News (with Daya Thussu); The International News Agencies; The Globalization of News . His current writing project is on media and discourses of terrorism.
Anshu N. Chatterjee , Ph.D., teaches Political Communication and South Asian Political Development at the Naval Post-graduate School in Monterey, California. She received her Ph.D. from University of California at Berkeley in 2003. Among her recent publications is “Globalization, Identity, and Television Networks”, in Manuel Castells (ed.), The Network Society , Edward Elgar, 2004.
Richard A. Gershon , Ph.D., (Ohio University) is Professor and co-founder of the Telecommunications & Information Management program at Western Michigan University where he teaches courses in Telecommunications Management, Law & Policy and Communication Technology. Dr. Gershon is the author of Telecommunications Management:Industry Structures and Planning Strategies (2001) and The Transnational Media Corporation: Global Messages and Free Market Competition , and winner of the 1998 book of the year by the US Cable Television Center and Magness Institute. Dr. Gershon has twice been selected for teaching honors, including the Steven H. Coltrin Professor of the Year Award (2000) by the International Radio & Television Society (IRTS) and the Barry Sherman Award for Teaching Excellence (2001) by the Management and Economics division of the Association for Education in Journalism and Mass Communication (AEJMC). He is the co-founder and current President of the International Telecommunications Education & Research Association (ITERA).
Liese L. Hutchison , M.A., APR, is an associate professor in the Department of Communication at Saint Louis University, with a secondary appointment at the Center for International Studies. She teaches Public Relations Principles and Practices, Public Relations Writing, Public Relations Ethics, Cases in Public Relations, International Public Relations and Integrated Communication Campaigns. Prof. Hutchison has taught at SLU’s Madrid campus, at the Maastricht Center for Transatlantic Studies in the Netherlands and as a Fulbright Scholar at Concordia International University in Tallinn, Estonia. Her research interests include studying the consequences of globalization, international PR, crisis communication, social responsibility and ethics, and PR education. An active public relations consultant and volunteer, her recent volunteer work includes serving as a national media spokesperson for the American Red Cross during crises such as Hurricanes Charlie, Ivan and Katrina.
Kwangmi Ko Kim , Ph.D., (Pennsylvania State University) is assistant professor of mass communication and communication studies at Towson University, where she teaches advertising-related courses such as Principles, Media Planning, and Campaigns. Also, she works as advisor to the Towson chapter of the American Advertising Federation, a student-oriented advertising club. Her research has focused on the globalization of the advertising industry, particularly on the Asia-Pacific region, and the development of US cigarette trade talks with Asian countries. Her articles and book chapters in International Journal of Advertising ; Asian Journal of Communication ; Mass Communication and Society ; Advertising in Asia: Communication, Culture, and Consumption ; Terrorism, Globalization and Mass Communication: Papers Presented at the 2002 Center for Global Media Studies Conference reflect those interests. Currently, she is working on a comparative study to analyse US and Korean newspaper coverage of c

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