Entrepreneur Voices on Elevator Pitches

The Staff Of Entrepreneur Media

Description

What Can You Pitch in 60 Seconds?

Whether you’re facing funding sharks or angel investors, we’ve got the keys to crafting that perfect pitch to help you secure the funds you need to launch your startup, build your business, and achieve your entrepreneurial dreams.

In this new edition of the Entrepreneur Voices series, entrepreneurs, venture capitalists, and experts from both sides of the board room present the game-winning strategies and deal-closing tactics you need to succeed. Dive in and learn how to:

• Build a business model and financial plan for your new venture
• Make a great first impression and sell your idea in 60 seconds
• Connect with the investors most likely to finance your business idea
• Craft a slide deck that will catch and keep venture capitalists’ attention
• Prepare for on-the-spot questions in the board room
• See every “No” as an opportunity to find the perfect “Yes”

Plus, gain exclusive insights from stars you’ve seen on Shark Tank, Planet of the Apps, Entrepreneur Elevator Pitch, and more!

Sujets

• Entrepreneuriat
• Emprendedor
• Entrepreneur
• Techniques de vente
• Business
• Economics
• Strategic management
• Gestion et management
• Negotiating
• Commerce électronique
• Electronic commerce
• E-commerce
• E-Commerce
• E-Commerce
• E-Commerce
• E-commerce
• E-Commerce
• Vente

Informations

• Publié par: Entrepreneur Press
• Date de parution: 18 juin 2019
• Nombre de lectures: 6
• EAN13: 9781613084076
• Langue: English

Extrait

Entrepreneur Press, Publisher
Cover Design: Andrew Welyczko
Production and Composition: Eliot House Productions
2019 by Entrepreneur Media, Inc.
All rights reserved.
Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful. Requests for permission or further information should be addressed to the Business Products Division, Entrepreneur Media Inc.
This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.
Entrepreneur Press is a registered trademark of Entrepreneur Media, Inc.
ebook ISBN: 978-1-61308-407-6
CONTENTS
FOREWORD
by Danica Patrick, retired racecar driver, entrepreneur, author, and speaker
PREFACE
IS YOUR PITCH SHARK TANK READY?
PART I
PREPPING YOUR DECK
CHAPTER 1
HOW NOT TO WRITE A BUSINESS PRESENTATION
by Tim Denning, entrepreneur, blogger, writer, and coach
CHAPTER 2
WHY YOU NEED A MILLION-DOLLAR PITCH BEFORE YOU START A BUSINESS
by Grant Cardone, international sales expert
CHAPTER 3
THE FIVE SLIDES YOU MUST HAVE IN YOUR PITCH DECK
by Tony Conrad, cofounder of about.me and partner at True Ventures
CHAPTER 4
DEATH OF THE PITCH DECK: WHY REAL CONVERSATIONS MATTER
by Erik Huberman, founder and CEO of Hawke Media
CHAPTER 5
NINE BIG MISTAKES THAT WILL SCARE INVESTORS AWAY
by Dave Lavinksy, author and cofounder of Growthink and Guiding Metrics
CHAPTER 6
TEN TIPS TO WRITING AN AMAZING BUSINESS PLAN
by The Staff of Entrepreneur Media, Inc .
CHAPTER 7
HOW TO GET TO THE POINT WITH YOUR ELEVATOR PITCH
by Tim Denning, entrepreneur, blogger, writer, and coach
ENTREPRENEUR VOICES SPOTLIGHT: INTERVIEW WITH DR. PATTI FLETCHER
PART I
PREPPING YOUR DECK-REFLECTIONS
PART II
PLANNING YOUR PITCH
CHAPTER 8
WHERE TO MEET ANGEL INVESTORS AND HOW TO PITCH THEM WHEN YOU DO
by Murray Newlands, entrepreneur, business advisor, and online marketing professional
CHAPTER 9
IMPROVE YOUR ODDS OF GETTING FUNDED WITH INVESTOR PATTERN MATCHING
by Alex Gold, CCO of Myia Labs, Inc .
CHAPTER 10
SEVEN REASONS TO ONLY PITCH YOUR BUSINESS IN PERSON
by Alex Gold, CCO of Myia Labs, Inc .
CHAPTER 11
FIVE REASONS INVESTORS ARE IGNORING YOUR BUSINESS
by David Kleinhandler, founder and president of Vest Financial Group
CHAPTER 12
EIGHT TIPS FOR RAISING CAPITAL TO FUND YOUR STARTUP
by Jeremy Bloom, cofounder and CEO of Integrate
ENTREPRENEUR VOICES SPOTLIGHT: INTERVIEW WITH JEREMY BLOOM
CHAPTER 13
YOUR PITCH WILL FAIL IF YOU DO THESE THREE THINGS
by Neal Dempsey, Managing Partner at Bay Partners
CHAPTER 14
FIVE STEPS TO PLANNING YOUR PERFECT ELEVATOR PITCH
by Michelle van Slyke, senior vice president of marketing and sales, The UPS Store
PART II
PLANNING YOUR PITCH-REFLECTIONS
PART III
RIDING THE ELEVATOR
CHAPTER 15
13 TIPS ON HOW TO DELIVER A PITCH INVESTORS SIMPLY CAN T TURN DOWN
by Neil Patel, entrepreneur and online marketing expert
CHAPTER 16
THE SCIENCE OF THE FIRST IMPRESSION
by Carolyn Sun, Entrepreneur contributor
CHAPTER 17
THE FOUR SKILLS NEEDED TO MAKE A GREAT IMPRESSION
by Vanessa van Edwards , Entrepreneur Magazine contributor
CHAPTER 18
TOP TIPS FOR THE PERFECT ELEVATOR PITCH
by Alex Freund, career coach and landing expert
CHAPTER 19
EIGHT TIPS ON GIVING A PRESENTATION LIKE A PRO
by Shawn Doyle, president of New Light Learning and Development Inc .
ENTREPRENEUR VOICES SPOTLIGHT: INTERVIEW WITH SCOTT DUFFY
PART III
RIDING THE ELEVATOR-REFLECTIONS
PART IV
CLOSING THE DEAL
CHAPTER 20
HOW TO EARN ATTENTION AND RESPECT FROM A SHARK
by Jason Lucash, cofounder of OrigAudio
CHAPTER 21
AVOID THESE MISTAKES WHEN PITCHING YOUR BUSINESS
by Marty Fukuda, COO of N2 Publishing
CHAPTER 22
FIVE THINGS STARTUP INVESTORS LOOK FOR BEFORE INVESTING
by Arie Abecassis, tech entrepreneur and investor
CHAPTER 23
THREE COMMON VC CONVERSATIONS TRANSLATED FOR YOU
by Candance Sjogren, head of alternative lending at Marqueta
CHAPTER 24
HOW TO USE PSYCHOLOGY TO GET INVESTORS TO CLOSE THE DEAL
by Alex Gold, CCO of Myia Labs, Inc .
CHAPTER 25
WHAT I LEARNED FROM 400 MEETINGS OF PITCHING INVESTORS
by Dana Loberg, CEO and founder of Leo
ENTREPRENEUR VOICES SPOTLIGHT: INTERVIEW WITH SALLY OUTLAW
PART IV
CLOSING THE DEAL-REFLECTIONS
PART V
PITCHING OUTSIDE THE ELEVATOR
CHAPTER 26
PITCHING AND LAUNCHING A PRODUCT WITH KICKSTARTER
by Adrian Solgaard, founder of Solgaard Design
CHAPTER 27
12 KEY STRATEGIES TO A SUCCESSFUL CROWDFUNDING CAMPAIGN
by A.J. Agrawal, founder of Verma Media
CHAPTER 28
HOW TO MARKET YOUR CROWDFUNDING CAMPAIGN
by Sally Outlaw, CEO and cofounder of PeerBackers and Worthy Financial
PART V
PITCHING OUTSIDE THE ELEVATOR-REFLECTIONS
RESOURCES
FOREWORD BY DANICA PATRICK
Retired racecar driver, entrepreneur, author, and speaker
I t s a good sign you are reading this now. It means you are serious about making something special happen. Whether it s a move toward a full-fledged business, or a side hustle starting to take shape, you are taking concrete action by reading this book.
Let me introduce myself. I m Danica Patrick. I m a retired racecar driver turned full-time entrepreneur. I know what it s like to have people doubt what can be accomplished. I know disappointment, and, thankfully, I also know what it s like to achieve significant milestones few believed possible in the face of uncontrollable obstacles. (Running a business can feel like that last part sometimes, too.)
I followed my childhood dream, devoting myself to racing. Over a 27-year racing career, I competed at the highest levels of a male-dominated sport, racing in both the IndyCar and NASCAR series.
So how is it I m writing the foreword to a book like this? The answer is simple (which, by the way, is what you want your elevator pitch to be): I m living proof you can follow your dreams and convert your passions into life-fulfilling, money-making ventures.
A few years ago, I felt the gravitational pull to leave professional auto racing and chase new dreams-lofty goals and dreams that were not at all about driving. Crazy scary? Yes. Satisfying to my core? Absolutely.
Before I finished my final race, the 2018 Indianapolis 500, I wrote a health and fitness book, Pretty Intense (Avery, 2017). Even though I have no professional training and didn t go to college, I mapped out the book, wrote and tested the workouts, and created recipes. I even took the photos for the book myself. I did it because I loved it.
Over the years, as I was working and competing pretty much every day for 38 weeks a year on the track, I visualized how my businesses would look. Little by little, I kept taking that next step and that next, next step, and gradually I saw myself as an entrepreneur. I developed an athleisure clothing line, Warrior by Danica Patrick, and bought land in Napa Valley that is now my vineyard, Somnium.
I realize not everyone has the resources I do, but we all have dreams. And when I started my go-kart career, believe me, we weren t wealthy. I think most of us start out as kids who want to be or do something one day. The trick is to find out what brings you joy and then create a life full of that.
A few months before my final race, and after my book was published, I had the good fortune to represent my long-time sponsor, GoDaddy, on Entrepreneur s Elevator Pitch program. I loved seeing people from all walks of life present their ideas under pressure. Some were great, some weren t; but they were all inspiring. I saw how many great business ideas there were still out there to discover in the world. I saw what really works, what s persuasive, and what not to do when pitching an idea. This book gives you all that (and more) in a practical way.
Entrepreneur Voices on Elevator Pitches draws from a diverse group of successful people including innovative founders, winning CEOs, and the professionals on the Entrepreneur team who share their experiences from both sides of the pitch process. The chapters are easy to digest. If you re like me, you might skip around a little, depending on what stage your idea is in at this moment. The people who wrote this book have lived it, breathed it, and came together to organize their experiences in a way from which we can all benefit. There s something here for anyone thinking about trying to raise capital, attract talent, or get that first, second, or third investment.
If you think about it, we have one life to live. I see no reason why we mere mortals can t transform our passions into successful, sustainable ventures. Let this book be your guide to your next step. The key is to keep taking steps. Keep pushing forward.
My pitch to you is to find something you truly believe in then dream into it, all the way! If you are truly carrying out your passion, your success is inevitable.
PREFACE
IS YOUR PITCH SHARK