Freelance Writing Business: Step-by-Step Startup Guide
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Description

Set up your business for success with the perfect shot.

The experts at Entrepreneur provide a two-part guide to success. First, learn how to take your writing career into your own hands as a professional freelance writer. Then, master the fundamentals of business startup including defining your business structure, funding, staffing, and more.

This kit includes:

  • Essential industry and business-specific startup steps with worksheets, calculators, checklists, and more
  • Entrepreneur magazine’s Start Your Own Business, a guide to starting any business and surviving the first three years and beyond
  • Interviews and advice from successful entrepreneurs in the industry
  • Worksheets, brainstorming sections, and checklists
  • Entrepreneur’s Startup Resource Kit (downloadable)

MORE ABOUT ENTREPRENEUR’S STARTUP RESOURCE KIT
Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents, and more—all at your fingertips!

You’ll find the following:

The Small Business Legal Toolkit

When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business.

Sample Business Letters

1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style.

Sample Sales Letters

The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter, and letters covering all aspects of sales operations to help you make the sale and generate new customers and huge profits.


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Informations

Publié par
Date de parution 16 juillet 2019
Nombre de lectures 0
EAN13 9781613084069
Poids de l'ouvrage 3 Mo

Informations légales : prix de location à la page 0,2450€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

Entrepreneur Press, Publisher
Cover Design: Jane Maramba
Production and Composition: Eliot House Productions
2019 by Entrepreneur Media, Inc.
All rights reserved.
Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful. Requests for permission or further information should be addressed to the Business Products Division, Entrepreneur Media Inc.
This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.
Entrepreneur Press is a registered trademark of Entrepreneur Media, Inc.
Freelance Writing Business: Entrepreneur s Step-by-Step Startup Guide, 2nd Edition , ISBN: 978-1-61308-406-9
Previously published as
Start Your Own Freelance Writing Business, 2nd Edition , ISBN: 978-1-59918-645-0, 2019 by Entrepreneur Media, Inc., All rights reserved.
Start Your Own Business, 7th Edition , ISBN: 978-1-59918-629-0, 2018 Entrepreneur Media, Inc., All rights reserved.
Printed in the United States of America
23 22 21 20 19 10 9 8 7 6 5 4 3 2 1
CONTENTS
Start Your Own Business
Foreword by Jason Feifer
On Your Mark . . .
PART 1
THINK
CHAPTER 1
Introduction
CHAPTER 2
Taking the Plunge: Get Ready to Be an Entrepreneur
CHAPTER 3
Good Idea! How Do I Know If I Have a Great Idea for a Business?
CHAPTER 4
Good Timing: Should You Launch Your Business Part or Full Time?
CHAPTER 5
Build It or Buy It? Starting a Business vs. Buying One
PART 2
PLAN
CHAPTER 6
Choose Your Target: Defining Your Market
CHAPTER 7
If You Build It, Will They Come? Conducting Market Research
CHAPTER 8
The Name Game: Naming Your Business
CHAPTER 9
Make It Legal: Choosing a Business Structure
CHAPTER 10
Plan of Attack: Creating a Winning Business Plan
CHAPTER 11
Call in the Pros: Hiring a Lawyer and an Accountant
PART 3
FUND
CHAPTER 12
All in the Family: Financing Starts with Yourself and Friends and Relatives
CHAPTER 13
Nothing Ventured, Nothing Gained: How to Find and Attract Investors
CHAPTER 14
Looking for Loans: The Ins and Outs of Debt Financing
CHAPTER 15
Fed Funds: How to Get Government Loans
Get Set . . .
PART 4
PREPARE
CHAPTER 16
What s Your Deal? Negotiating Successfully by Cliff Ennico
CHAPTER 17
Site Seeking: Choosing a Location for Your Business
CHAPTER 18
Looking Good: Creating a Professional Image
CHAPTER 19
Stock Answers: The Lowdown on Inventory
CHAPTER 20
It s in the Mail: Setting Up Mailing Systems
CHAPTER 21
Charging Ahead: Offering Your Customers Credit
CHAPTER 22
Cover Your Assets: Getting Business Insurance
CHAPTER 23
Staff Smarts: Hiring Employees
CHAPTER 24
Perk Up: Setting Employee Policies and Benefits
PART 5
BUY
CHAPTER 25
Buyer s Guide: Business Equipment Basics
CHAPTER 26
Business 24/7: Using Technology to Boost Your Productivity
CHAPTER 27
Net Works: Building Your Company Website
CHAPTER 28
Keep in Touch: Using Technology to Stay Connected
Go!
PART 6
MARKET
CHAPTER 29
Brand Aid: Building a Brand
CHAPTER 30
Marketing Genius: Advertising and Marketing Your Business
CHAPTER 31
Talking Points: How to Promote Your Business
CHAPTER 32
Sell It! Effective Selling Techniques
CHAPTER 33
Now Serving: Offering Superior Customer Service
PART 7
ENGAGE
CHAPTER 34
Net Sales: Online Advertising and Marketing
CHAPTER 35
Social Studies: Social Media Marketing
CHAPTER 36
Can You Relate? Social Media Networking
PART 8
PROFIT
CHAPTER 37
Keeping Score: The Basics of Bookkeeping by J. Tol Broome Jr.
CHAPTER 38
Making a Statement: How to Create Financial Statements by J. Tol Broome Jr.
CHAPTER 39
On the Money: Effectively Managing Your Finances by J. Tol Broome Jr.
CHAPTER 40
Pay Day: How to Pay Yourself
CHAPTER 41
Tax Talk: What You Need to Know about Your Taxes With Insights from Mark J. Kohler
APPENDIX
Business and Government Resources
Glossary
Index
Start Your Own Freelance Writing Business
Preface
What This Book Offers
Chapter 1
Freelance Writing Today
Demand for Writing
What Is Freelance Writing?
Types of Writing People Will Hire for Most Often
Why People Struggle with Writing Things on Their Own
Freelancing Online: Why Technology Helps You as a New Freelancer
The Benefits of Freelancing Online
Define Your Own Schedule
Low Barriers to Entry
Low-Risk Startup Investment
Know Your Why
Getting Family Members on Board
The Necessary Mindset to Succeed as a Freelance Writer
Chapter 2
What It Takes to Succeed as a Freelance Writer
Writing Opportunities
General Copywriting
Search Engine Optimization Blogs and Website Pages
Newsletters and Email Copy
Ebooks
Whitepapers
Technical Writing
Product Descriptions
Strong Writing Skills
Ability to Meet Deadlines
The Ability to Fly Solo
Accept and Learn from Criticism
Be Comfortable with Marketing Your Skills
Be a Self-Starter
Handle Rejection Well
Find Extra Time in Your Schedule
Have Patience
Stay on the Cutting Edge
Be a Good Juggler
Top Five Signs You ll Succeed as a Writer
Good Grammar Skills
Your Eyes Are Naturally Drawn to Mistakes
You re an Avid Reader
You ve Always Been Told You re a Good Writer
You Love Problem Solving
What Are the Downsides of Being a Freelance Writer?
You re Going to Be Alone a Lot
Other People Might Not Understand What You Do
Taking Care of Taxes
You Will Deal with Bad Clients
Your Income Will Fluctuate
You Will Type a Lot
Chapter 3
What Life Is Really Like as a Freelance Writer
A Typical Day in the Life of a Freelance Writer
Morning
Midday
Afternoon
Self-Discipline and Working Hours
How to Set a Schedule for Your New Freelance Writing Business
Dividing Your Time as a Freelance Writer
Why You Need a Marketing Schedule
Chapter 4
Business Basics
Setting Up a Professional Workspace
Choosing a Legal Structure
Sole Proprietorships
Partnerships
Corporations
Secure a Tax Identification Number
Determine If You Need a Business License
Set Up a Business Bank Account
Why Have a Business Bank Account?
Planning for Taxes
How to Set Aside Enough Money for Taxes
Common Deductions for Homebased Business Owners
Preparing for Expenses
Consider Outsourcing
Selecting Software
Chapter 5
Launching a Freelance Writing Business
Researching the Marketplace
Create Your Samples and Discover Your Unique Value Proposition
Create Your Pitch/Marketing Plan
Should You Start a Side or Full-Time Business as a Freelance Writer?
Which Option Is Right for You?
Set Financial Goals to Reverse-Engineer Your Business Goals
Working Full Time vs. Part Time: Employee Benefits 101
Chapter 6
Should You Write in a Niche?
Ways to Niche as a Freelance Writer
Getting More Focused and Productive with Niching
The Benefits of Working as a Generalist First
Getting Your Feet Wet
Collect Samples Early and Often
Going from Generalist to Niche Writer
Reasons to Niche
The Downsides of Niching
Knowing Whether There Is Demand for Your Potential Niche
Chapter 7
The Art of Pitching
Defining Warm and Cold Leads
Thinking Like the Person Reading Your Pitch
Freelance Project Pitching from a Project Manager s Perspective
Elements of a Great Pitch
Look for Clues to Pitch Clients
Finding Your Unique Value Proposition
What Do Clients Care About When Reading a Pitch?
I m Done with My Pitch-Now What?
Major Pitching Mistakes to Avoid
A Pitch That s Too Long
Talking Too Much About Yourself
Saying I m Good at What I Do
Expecting an Instant Response
Not Following Up Enough
Examples of Great Pitches
Job Board Pitch
Pitch for a New Connection
How to Store and Reference Your Pitch Easily
Chapter 8
Finding Clients Online and Offline
Networking
Direct Mail
Cold Calling
Direct Emailing
Do You Need a Website?
Elements of a Successful Freelance Writing Website
Sample Freelance Writing Websites
Including Pricing on Your Website
Testimonials on Your Website
Creating a Marketing Plan for Your Website
Do I Need a Professional Email Address?
Understanding Hosting
A Note About Domain Names
A Note About Proper Keyword Strategy for Your Website
Connecting with Prospective Freelance Writing Clien

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