Nonprofit Organization
686 pages
English

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686 pages
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Description

The experts at Entrepreneur provide a two-part guide to success. First, learn how to turn your desire for change into a successful—and satisfying—nonprofit organization. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more.
This kit includes:
  • Essential industry-specific startup essentials including industry trends, best practices, important resources, possible pitfalls, marketing musts, and more
  • Entrepreneur Editors’ Start Your Own Business, a guide to starting any business and surviving the first three years
  • Interviews and advice from successful entrepreneurs in the industry
  • Worksheets, brainstorming sections, and checklists
  • Entrepreneur’s Startup Resource Kit (downloadable)
More about Entrepreneur’s Startup Resource Kit
Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips!
You’ll find the following:
The Small Business Legal Toolkit
When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business.
Sample Business Letters
1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style.
Sample Sales Letters
The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.

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Informations

Publié par
Date de parution 08 août 2017
Nombre de lectures 1
EAN13 9781613083741
Langue English
Poids de l'ouvrage 1 Mo

Informations légales : prix de location à la page 0,2450€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

Entrepreneur Press, Publisher
Cover Design: The Staff of Entrepreneur Media, Inc.
Production and Composition: Eliot House Productions
2017 by Entrepreneur Media, Inc.
All rights reserved.
Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful. Requests for permission or further information should be addressed to the Business Products Division, Entrepreneur Media Inc.
This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.
Nonprofit Organization: Step-By-Step Startup Guide 2nd Edition, ISBN: 978-1-61308-374-1
Previously published as
Start Your Own Nonprofit Organization, 2nd Edition, ISBN: 978-1-61308-372-7, 2017 by Entrepreneur Media, Inc., All rights reserved.
Start Your Own Business, 6th Edition, ISBN: 978-1-61308-300-0, 2015 Entrepreneur Media, Inc., All rights reserved.
21 20 19 18 17 10 9 8 7 6 5 4 3 2 1
Contents
Start Your Own Nonprofit Organization, 2nd Edition
Foreword by Jason Haber
Preface
Chapter 1
Saving the World by Being True to a Mission
How Will You Save the World?
Medical
Education
The Arts
Service
The IRS Categories
Other IRS Startup Information
The Numbers
Size
Let s Get Started!
Chapter 2
Setting Up Your Nonprofit for Success
Incorporating
Writing Your Mission Statement
Bylaws
The All-Important 501(c)(3) Tax Status
Tax Deductible
Public Charity vs. Private Foundation
The Founder s Role
Board of Directors
Executive Director
Lining Up the Right Professionals
Bookkeeper
Accountant
Lawyer
Auditor
Marketing
Information Technology
Other Professionals
Location
Homebased
Renting Office Space
Other Space Needs
The Next Move
Chapter 3
Choosing Your Board of Directors
A Board s Purpose
Executives
President
Vice President
Treasurer
Secretary
The Rest of the Board
Committees
Educating Your Board with Information Packets
Board Development
Simple Workshops
Consultants
Board Retreats
Executive Director Review
Board Liability
Youth Board
All-Volunteer Organizations
Fundraising
Board Power
Chapter 4
Finances Count, Even for a Nonprofit
Financial Professionals
Bookkeeper
Accountant
Financials for the Business Plan
Writing a Business Plan
Writing Grant Proposals
Conducting a SWOT Analysis
Startup Funds
The Almighty Form 990
Separating the Organization s Finances from Your Own
Debt, Both Good and Bad
Managing Your Budgets
The Small Numbers
Donations
Petty Cash
The Board Treasurer
Audit
The Bottom Line
Chapter 5
The Executive Director s Role in the Nonprofit
Founder as ED
Hiring an ED
ED Job Basics
ED as Chief Fundraiser
The Importance of Delegation
Roles and Responsibilities
The ED s Relationship to the Board
Succession Plan
Day in the Life of an Executive Director
The Face of the Organization
Chapter 6
Staffing: A Fine Balance
The Logistics of Having Employees
EIN
Workers Compensation
OSHA
MSDS
Antidiscrimination
Postings
Writing Job Descriptions
Smart Staffing
Receptionist
Administrative Assistant
Volunteer Coordinator
Communications Manager
Development Staff
Building Manager
Other Staff
Compensation
Salary
Insurance
Vacation
Sick Leave
Holidays and Other Leave
Retirement
Discounts
The Upshot of Hiring
Chapter 7
Volunteers: Nonprofit Heroes
The Volunteer: Who and Why
Starting a Volunteer Program
The Application Process
Interviews
Volunteer Orientation
Volunteer Tracking Software
Volunteer Appreciation
Membership
Years/Hours of Service
Appreciation Event
Your Volunteers Day-to-Day
Keeping Busy
Numbers
Youth versus Adult
Programs
Program Measurables
Chapter 8
Equipping Your Nonprofit
Decisions, Decisions: Equipment Choices
Basic Office Equipment
Telecommunications
Other Equipment
Inventory
Inventory Stocking
Tracking Inventory
Vehicles
Security
Beyond the Minimum
Chapter 9
Development: Raising the Funds
Staff
Development Assistant
Membership Coordinator
Special Events Manager
Other Personnel
The Almighty Donor Database
Which Donor Database Should You Buy?
Types of Donors
Prospects
Individual Donors
Major Donors
Corporate Donors
Foundations
Grant Writing
Events
Earned Income
Annual Appeal
Appeal Letter
Remittance Envelope
Buckslip
Membership
Planned Giving
Capital Campaigns
Silent Phase
Public Phase
Gift Pyramid
Acknowledging Donations
Letters
Email
Memorial Donations
In-Kind Donations
Crowdfunding for Nonprofits
Fundraising? There s an App for That
Fundraising Is King
Chapter 10
Website Essentials
Mobile Websites
Designing and Setting Up a Website
Website Must-Haves
The Homepage
Drilling Down
The Rest of the Site
Contacting You from a Website
The Donate Button
Updating
Marketing Your Website
Your Website URL
Keep Em Interested
Choosing a Web Host
Ethical (and Legal) Concerns
Your Website Is Your Friend
Chapter 11
The Nonprofit World and Social Media
The Players
Enews: Traditional Media with a Digital Twist
E-Blasts
Press Releases
Social Media
Help!
Blogs
Facebook
LinkedIn
Twitter
Instagram
Tumblr
Social Media Strategy
Chapter 12
Achieving Sustainability and Growth
Strategic Plan
Time Frame
Logistics
Getting It Done
Revisit
Topics for Strategic Plan
Hiring
Capital Campaign Time?
Case Statement
Growing Too Fast
Appendix A
Sample Strategic Plan
The Appliance Museum Strategic Plan 2020-2023
Mission
Vision
Background
Goal One
Goal Two
Goal Three
Goal Four
Appendix B
Resources for Nonprofits
Associations
Books
Magazines
Websites
Glossary
Index
Start Your Own Business
ON YOUR MARK . . .
P ART 1
THINK
CHAPTER 1
Introduction
CHAPTER 2
Taking the Plunge: Get Ready to Be an Entrepreneur
CHAPTER 3
Good Idea!: How to Get an Idea for Your Business
CHAPTER 4
Good Timing: Should You Launch Your Business Part or Full Time?
CHAPTER 5
Build It or Buy It?: Starting a Business vs. Buying One
P ART 2
PLAN
CHAPTER 6
Choose Your Target: Defining Your Market
CHAPTER 7
If You Build It, Will They Come?: Conducting Market Research
CHAPTER 8
The Name Game: Naming Your Business
CHAPTER 9
Make It Legal: Choosing a Business Structure
CHAPTER 10
Plan of Attack: Creating a Winning Business Plan
CHAPTER 11
Call in the Pros: Hiring a Lawyer and an Accountant
P ART 3
FUND
CHAPTER 12
All in the Family: Financing Starts with Yourself and Friends and Relatives
CHAPTER 13
Nothing Ventured, Nothing Gained: How to Find and Attract Investors
CHAPTER 14
Looking for Loans: The Ins and Outs of Debt Financing
CHAPTER 15
Fed Funds: How to Get Government Loans
GET SET
P ART 4
PREPARE
CHAPTER 16
What s Your Deal?: Negotiating Successfully by Cliff Ennico
CHAPTER 17
Site Seeking: Choosing a Location for Your Business
CHAPTER 18
Looking Good: Creating a Professional Image
CHAPTER 19
Stock Answers: The Lowdown on Inventory
CHAPTER 20
It s in the Mail: Setting Up Mailing Systems
CHAPTER 21
Charging Ahead: Offering Your Customers Credit
CHAPTER 22
Cover Your Assets: Getting Business Insurance
CHAPTER 23
Staff Smarts: Hiring Employees
CHAPTER 24
Perk Up: Setting Employee Policies and Benefits
P ART 5
BUY
CHAPTER 25
Buyer s Guide: Business Equipment Basics
CHAPTER 26
Business 24/7: Using Technology to Boost Your Productivity
CHAPTER 27
Net Works: Building Your Company Website
CHAPTER 28
Keep in Touch: Using Technology to Stay Connected
GO
P ART 6
MARKET
CHAPTER 29
Brand Aid: Building a Brand
CHAPTER 30
Marketing Genius: Advertising and Marketing Your Business
CHAPTER 31
Talking Points: How to Promote Your Business

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