Commerce & distribution

Marc Benoun, Blaise Durand-Réville

Description

Cet ouvrage présente une analyse de l'histoire de l'internationalisation du commerce. Tout en appréhendant les principaux mécanismes de la mondialisation de la distribution, il entend prodiguer aux acteurs potentiels et actuels des conseils pratiques propres à faciliter leur entrée ou leur développement à l'international, un international chaque jour plus global.

Sujets

• entreprises
• Gestion
• Management
• Mondialisation
• Économie

Informations

• Publié par: L'Harmattan
• Date de parution: 01 avril 2012
• Nombre de lectures: 114
• EAN13: 9782296487895
• Langue: Français
• Poids de l'ouvrage: 7 Mo

Extrait

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Collection « Distribution »
dirigée par Claude Brosselin & Claude Sordet

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© L'HARMATTAN, 2012
5-7, rue de l'École-Polytechnique, 75005 Paris
http://www.librairieharmattan.com
[e-mail]
[e-mail]
ISBN : 978-2-296-96613-0
EAN : 9782296966130

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