Web Design for Authors

David Meade

Description

I wrote this book because after looking far and wide for a similar one which specialized in Web Design for Authors–I couldn't find any! I'm an author and have written seven books, both fiction and non-fiction. Not only did I see a deficit of material in the how-to category regarding writing a book but I knew that there was a major gap in finding a Turnkey Manual like this one which covered not only the writing aspect but how to optimize, promote and setup an Author Website.

Most every web designer I've seen will only set up an author website under the author's name, and then just let it sit there and not optimize it. This will result in very low to nil exposure on the Web. We actively recommend appropriate domain names and the use of key phrases which are appropriate to your genre and your books, and then above and beyond that we instruct how to optimize your website with major Press Releases.

So I set out on the long journey to condense everything in one easy-to-read package. Here it is. According to a recent study over 81% of Americans would like to write a book–that's over 200 Million people! This book will show you how–and not only how but most importantly how to design a Website, a Landing or Sales Page and how to market your book!

An Info-Book or a Novel are unique in that they can develop a revenue stream for you day in and out–holidays and weekends–for the rest of your life!

Over a period of ten years I've worked for a variety of Fortune 1000 companies. I've written creative, educational and technical copy. I've written seven books–several were in print and the others were distributed online. One of the books was a mystery novel, and others were non-fiction books.

My passion is writing and web development–my wife and I develop Web Sites for Authors and Writers. We're copywriters as well so we not only develop the websites but we write the text for them. Without good copy–text–you won't keep the reader's attention.

I'm also a Search Engine Optimization Consultant, so we not only design, but write and optimize the Web Pages. Now this book is quite detailed, and if you follow it you can do the same yourself. Your ultimate goal is to have an optimized Website that has all of the key pages–Home, About the Author, Contact, Books, Newsletter, Excerpts, and Privacy. Step-by-step this book provides you with the information–this book is your Ultimate Guide to setting up a successful Website!

Sujets

• Web Design
• Computers
• Informatique

Informations

• Publié par: eBookIt.com
• Date de parution: 05 septembre 2014
• Nombre de lectures: 1
• EAN13: 9781456623029
• Langue: English

Extrait

WEB DESIGN FOR AUTHORS

EVERY AUTHOR NEEDS A WEBSITE !

By

David Meade
Copyright 2014 by David Meade
TABLE OF CONTENTS

TABLE OF CONTENTS _ 4
ABOUT THE AUTHOR _ 6
INTRODUCTION TO BUILDING WEBSITES FOR AUTHORS _ 7
THE IMPORTANCE OF A PRESS RELEASE _ 12
THE LANDING PAGE _ 15
WORD PRESS SETUP FOR WEBSITES _ 22
SEARCH ENGINE OPTIMIZATION _ 27
ON PAGE OPTIMIZATION _ 31
OFF PAGE OPTIMIZATION _ 37
QUALITY CONTENT – THE KEY _ 39
THE ESSENTIAL RESOURCE LINK LIST FOR WRITERS OF WEB PAGES _ 42
Copywriting Tools 69
Academic Research _ 72
Databases and Archives 73
Library Search Engines 75
Science Search Engines 76
Research in Psychology _ 77
Search Engines for Archives 79
Business and Economics 80
Niche Search Engines 82
Reference Search Engines 83
KEY SEO TOOLS _ 84
MEASURING YOUR METRICS _ 88
How to Collect and Analyze the Data _ 89
Google Analyticator 94
40-ITEM SEO CHECKLIST _ 94
LANDING PAGE OPTIMIZATION RULES _ 97
ARTICLE DISTRIBUTION _ 99
PPT AND PDF SUBMISSION _ 100
SOCIAL MEDIA PLACEMENT ON YOUR WORDPRESS SITE _ 100
Appendix: Websites reportedly favored by Penguin _ 102
Sample Website Audit Findings 104
TECHNICAL ANALYSIS _ 108
WEB DESIGN FOR WRITERS AND AUTHORS PACKAGE _ 110
ABOUT THE AUTHOR
I have a boutique business and write web pages for some web designers in South Florida, and the West Coast of Florida, and anywhere else in the English-speaking world. I also specialize in SEO optimization. I have a package deal which can with its synergistic properties propel your site to Page 1 ranking in Google, Yahoo & Bing. However, with the information in this Guide you have the resources to do exactly the same thing yourself – this was written for Writers & Authors who need the infrastructure guidance to building a Website that can dominate their niche.

My Website:
http://writers-web-services.com
My Email:
[e-mail]
INTRODUCTION TO BUILDING WEBSITES FOR AUTHORS

I wrote this book because after looking far and wide for a similar one – I couldn’t find any! I’m an author and have written now seven books, both fiction and non-fiction. Not only did I see a deficit of material in the how-to category regarding writing a book but I knew that there was a major gap in finding a Turnkey Manual like this one which covered not only the writing aspect but how to optimize, promote and setup an Author Website.
So I set out on the long journey to condense everything in one easy-to-read package. Here it is. According to a recent study over 81% of Americans would like to write a book - that's over 200 Million people! This book will show you how – and not only how but most importantly how to design a Web Page, a Landing (Sales) Page and how to market your book!
An Info-Book or a Novel are unique in that they can develop a revenue stream for you day in and out – holidays and weekends – for the rest of your life!
You’ll find my book:
§ Unconventional – it gives you an edge others won’t have
§ I draw from experience – whatever works
§ Challenging to your intellect
§ Provides you with a Plan
§ Shows you how to execute the Plan
“The true sign of intelligence is not knowledge but imagination.”
"Logic will get you from A to Z. Imagination will get you everywhere."
Albert Einstein
"If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." - Red Adair
Over a period of ten years I’ve worked for a variety of Fortune 1000 Individuals. I’ve written creative, educational and technical copy. I’ve written seven books – several were in print and the others were distributed on Amazon and Barnes & Noble. Some of books were mystery novels, and others were non-fiction books.
Finally I began to develop Information Products – electronically deliverable, knowledge-based books on specific high-demand topics. Information products are fantastic for the Internet because:
§ You can sell unlimited copies and the production costs remain zero.
§ The time-lapse from purchase to delivery is instantaneous.
§ Distribution can be immediate and in real-time. Within a couple of weeks you can be in 52 countries.
§ If you choose, you can use affiliates to promote your product.
§ Your own area of background and expertise is your starting point in developing an Info Book – you know at least one area which can be of conceivably high demand to a large group of readers.
I’m sure you’ve experienced a handful of things in life that you have a real passion for. That’s your calling – now you have to go into a Training Phase to monetize that talent.
Let’s look at some points:
§ Don’t be afraid to make mistakes – they’re your Point Men
§ Take Risks after you back-up your risks
§ Get the best resources available – my book
§ Go on a retreat to brainstorm your idea for your Info-Book
§ Write about your passion
My passion is writing and web development – we (my wife and I) develop Web Sites for Authors and Writers. We’re copywriters as well so we not only develop the websites but we write the text for them. Without good copy (text) you won’t keep the reader’s attention.
And I’m also a Search Engine Optimization Consultant (SEO), so we not only design, but write and optimize the Web Pages. Now this book is quite detailed, and if you follow it you can do the same yourself. If you haven’t the time, just contact us and for a low one-time fee we’ll handle it for you.
Your ultimate goal is to have an optimized Website that has all of the key pages – Home, About Us, Contact, FAQs, Privacy & then the all important Landing Pages that describe your product.
Let’s look at a recent Press Release I sent out that summarizes a lot of what I do:
Palm Beach, FL -- ( ReleaseWire ) -- 08/27/2014 -- David Meade, author of six acclaimed books, introduces a unique package for authors and writers of E-Books which produces the complete promotion of E-Books across the globe, including: - Conversion of an E-Book to PDF, EPUB and Kindle Format - Setting up sales distribution through an online payment service on the website - Creation of a complete Website – including About Us, Contact, Privacy, Home Page and the Landing Page (Sales Page) for the book - Set up of Plug-Ins including SEO Stats, the Meta Tag Manager and Google XML Sitemaps - Submission to Google, Bing, and Google Plus in order to index the Website - Placement of a Google Plus Icon on the Home Page for SEO purposes - Generation of 200 Google Plus Votes for SEO purposes - Writing and submitting a Press Release through a wire service to News and Journalism sites - Writing the text of the About Us, Home, Landing Page, and Privacy Pages for the Website If an E-Book is completed and ready to be promoted, this service is all a writer needs to proceed. The final step is submission through a wire service - a company that distributes the news release to their extended online network of news Web sites and journalists, while at the same time the news release is indexed on the major search engines - including Google, Yahoo and Bing. About David Meade David Meade is a professional writer & copywriter. He has written six books and lives in South Florida. He writes web copy for individual website owners and is an International Freelance Search Engine Optimization (SEO) Consultant. Per David Meade: “Writing is all about research, and writing web copy is the key to high rankings on the Google search engine. This translates to increased revenue and higher conversion rates.” David Meade also writes novels - Mysterious Islands is his latest: A CIA thriller - follow the life of a case agent as he leaves the Company and enters a world of mystery and intrigue in seven locations - Bermuda, The Bahamas, Nevis, Sark, South Africa, Vanuatu and Key West. As the clock winds down, Taylor follows clues in an international diamond smuggling operation which take him on an amazing journey. This full-length novel takes its readers inside the CIA covert operations world and reads as a veritable practicing intelligence case manual. Contact: [e-mail]

Source: David Meade
THE IMPORTANCE OF A PRESS RELEASE
A lot of Press Releases that are distributed to free sites just sit there. You need to utilize a Wire Service for distribution – this will have a lot of advantages, including:
§ Submission to major search engines
§ Submissions to major news search engines
§ Submissions to news database providers
§ Distribution via RSS and Atom news feeds
§ Distribution via News API for developers
§ Syndication to media outlet web sites
The wire service premium press release is extremely important. Distribution from a premium service such as one we use - Release Wire - will include major media Outlets, including for example journalists and media outlets such as:
§ The Associated Press
§ The Wall Street Journal
§ The New York Times
§ USA Today
§ Los Angeles Times
§ The Washington Post
§ Chicago Sun-Times
§ Boston Globe
§ Houston Chronicle
§ Miami Herald
§ Google News
After the latest Google algorithms, links in Press Releases are ‘nofollow.’ A no follow link is a link that does not count as a point in the page's favor, and does not boost PageRank.
Well, naturally the question is then: What is the purpose of the Press Release?
The goal of the press release is to get the word out to the press about your new service or product. When the press, journalists or bloggers hear about what you have to offer and if they decide to write about it on their own sites, those links do not need to be nofollowed. In fact, those stories written editorially are the links that Google values the most. Some online journals, like the Digital Journal, may just pick up your Press Release and release it on their site, giving you Page 1 Google exposure for your key phrase – the headline of your Press Release.
Press releases are actually more than a simple SEO