Grow Your Organization - The Tools, Tips, Tricks and Traps to Growing Your Association and Having a Blast at the Same Time

Kordell Norton

Description

Big things can develop from the smallest seeds. Like giant Redwoods, your association can benefit from the powerful ideas in this book.

Most Associations are trying to fill the need of their members. In most cases, those association members want some sort of increase in their business through better marketing, increased sales, or improved leadership. However, the association itself is ALSO looking for these same things.

In Growing Your Organization, you will find real world examples of ways to get the increases in revenue, members, retention, and improved volunteerism. Using the methods of today's giant successful corporation, and throwing in proven low cost, highly effective practices of associations across the country, we have created this workbook for you.
This workbook will help you:

- Make your marketing messages connect with potential new members!
- Give you low cost/no cost ways to drive membership and revenues.
- Share tools to increase Board participation, and increase event attendance.
- Improve word of mouth buzz for your association.
- Make growing your association fun.

Sujets

• Vente
• Marketing et communication
• Economics
• Business
• Marketing

Informations

• Publié par: eBookIt.com
• Date de parution: 27 mars 2018
• Nombre de lectures: 2
• EAN13: 9781456630805
• Langue: English
• Poids de l'ouvrage: 5 Mo

Extrait

Grow Your Organization
The Tools, Tips, Tricks, and Traps to Growing Your Association and Having a Blast at the Same Time
By Kordell Norton
Grow Your Organization
The Tools, Tips, Tricks, and Traps to Growing Your Association and Having a Blast at the Same Time
By Kordell Norton
© Copyright 2018, all rights reserved
Updated and Revised
First Edition
No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without written permission from the author, except for the inclusion of brief quotations in reviews.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representation or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties or merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages including but not limited to special, incidental, consequential, or other damages.
Unattributed quotations are by Kordell Norton
Cover by author
ISBN-13: 978-1-4566-3080-5
Published in eBook format by

eScholars Publishing
Division of eScholars LLC
552 W 550 N, American Fork, Utah 84003
United States of America
Converted by http://www.eBookIt.com
“What a blast! Your presentation was right on the mark. Engaging, entertaining, but most of all . . . jam packed with insights and methods to grow membership.
PrecisionMetal Forming Association
Your program with our chapter leaders on how to grow membership was a homerun! There is a reason that we keep asking you back and giving you greater visibility. You bring positive creative and energetic messages, presence and results to our members.
PHCC/ACCA Convention
“Wow! Kordell Norton provided our sign association with the perfect message for engaging customers.”
Midwest Sign Association
“A few of the comments submitted by members on your presentation: He was incredible! – This was one of the best presentations of the conference – Memorable.”
Chamber of Commerce Executives of Ohio
Table of Contents
Dedication
Foreword
Chapter 1 - Why are you here?
Elephants don’t bite, just mosquitoes. Small things matter.
Mavericks, Mavens and Misfits
CASE’ing the Joint
First Things First
Chapter 2 -Who are you?
One, two, three . . . FIRE . . . Aim
The Brand You- George Washington and Green M&Ms
Meetings and Golf and Education, Oh My! - What the Heck are YOU Doing?
No matter how valid the excuse it doesn’t change the performance.
The Third Column Worksheet
You-Cans . . . the secret weapon of persuasion.
You-Can Improve Your Marketing – Where and How
Chapter 3 - How to Grow Your Association
Attack, defend or get out of the way
The FIVE Sales & Marketing Strategies
Create and Contrarian
Head On
End Around
Divide and Conquer
The Stall
Chapter 4 - What tools do YOU use?
The Weapons for Mass Instruction
Are you a Vulture or a Cheetah
7 Play scoring drive
Chapter 5 - What are you doing now?
Tools, Tips, Tricks, and Traps for Recruiting
“This is fun . . .wasn’t it!”
Programming (Pre & Present & Past)
What the dogs think
Room Setup(Pre & Present)
Seinfeld would be so proud of you
Making Assignments – The Potato Salad – (Pre & Present & Post)
The Church Lady of the Association World
Networking (Pre – Present)
It is not who you know, but who knows who
Networking must reads
The 3 Second Elevator Speech
Recognize your Recognition (Pre – Present)
Recognition . . . If you don’t do this, your members will find someone who will.
Meeting Mechanics
Department of Redundancy Department – Issues Ya Gotta Cover
Newsletters (Pre – Present – Post)
Never pick a fight with someone who buys ink in newsletters
Evaluations– Advanced Methods (Pre & Post)
Industrial Strength versus Smiley Faces
Testimonials (Pre & Post)
Your Board versus ShamWow
The Giveaway Trick for Growing Your Association (Present & Post)
No one EVER throws away a book.
Speakers, Presenters and Other Lies
How to avoid Russian Roulette
Secrets to a Title for your Event
Right brain/left brain titles.
Chapter 6 - Methods to Add Zing and Zip to YOUR Events
When your only tool is a hammer, then all problems look like meeting.
Theme your Events
The Extremes Factor
DRASTIC
5 Sensing – the cousin to D.R.A.S.T.I.C.
Down the Drain
Trinkets and Tchotchkes
Google Alerts
Money Makers
Golf Money Maker Ideas
In closing
Appendix / Resource Pages / Bonus Materials
Meeting Checklist
Evaluation Sheet– The Ah-ha Sheet
Meeting Agenda
Reading List and Useful URL Links
Award Suggestions
7 Touch Marketing Program Examples
Other ideas for 7 Touch “tools”& methods
Kordell Norton, CSP
Excerpt from Throwing Gas on the Fire: Creating drastic change in Sales and Marketing
 
Dedication
Dedicated to the Associations, Chambers and organizations who have had enough humility and also courage to look at something new. There is a name for these brave souls, these pioneers . . . Leaders.
This work is the result of so many thousands who wanted to find out what others are doing to find success, and then apply that information so that it fit into their efforts.
There is something so inspiring by those who are more afraid of the average and mediocre than they are of starting the climb of some new mountain.
A special call out to Doug Johnson, Allison Grealis, Vicky Hawke, Roscoe Schlachter, Brenda Armstrong, Pat Hoyt, Judy O’Dwyer, Rocco Fana, and those others who were willing to take a chance on “the new guy” in town.
It is to you adventurers, you students of growth, you who are accustomed to work, the unknown, and winning, that this work is dedicated.
Fellow Traveler
Kordell
Revenue Mechanic
Foreword
As a consultant, speaker, and author, my marketing requires me to be in front of business audiences. My topics are usually related to business growth. There have been many times when, following a keynote or breakout I was approached the association executive and asked, “your marketing message is something that WE need. Maybe we ought to have you come and work with our association on growing membership.”
It started as one, and then two, four, eight . . . . . you get the idea. As these requests continued it became apparent that incorporating not only my own background in sales and marketing for several multi-billion dollar companies, but to also best practices others would help associations grow. As I traveled internationally, working with Chambers of Commerce Executives, associations, etc., there were additional insights. There was a stint on the board and as President of the Ohio Chapter of the National Speakers Association where we grew membership by twenty two percent in one year.
Add the personal background of multimillion dollar marketing budgets, speaking, NSA, Chamber of Commerce Executive groups, Association Leadership groups, best practices of big corporations . . . and you have the book in your hands.
Find the courage to try at least some of these ideas. You will be praised for your innovation and creativity. And have a lot of fun in the process.
 
“If you don't know where you are going, any road will get you there.”
Lewis Carroll