How to Reap The Benefits of Digital Marketing Today

Dr. Amos Obi

Description

'How to Reap The Benefits of Digital Marketing Today' is a well-crafted book that helps you understand the rapidly changing concept of digital marketing and how it can be fully harnessed.

Sujets

• Concept
• Marketing
• Digital
• Benefit
• Internet
• Today
• Reap

Informations

• Publié par: Publiseer
• Date de parution: 19 septembre 2018
• Nombre de lectures: 8
• EAN13: 9788829512324
• Langue: English

Extrait

How to Reap the Benefits of Digital Marketing Today
By
Dr. Amos Obi
Copyright 2017 by Dr. Amos Obi.
For more information about the author, write to the author from [e-mail].
All rights reserved. Except for use in any review, the reproduction or utilization of this work in whole or in part, in any form by any electronic, mechanical or other means, now known or hereafter invented, including xerography, photocopying and recording, or in any information storage or retrieval system, is forbidden without the written permission of the author or the publisher.
Table of Contents
Title Page
Copyright Page
INTODUCTION: DIVING INTO THE DIGITAL WORLD
NUGGET ONE: EXAMPLE OF HOW OUR HETAVED SKILLS INITIATIVE BECAME A GLOBAL BRAND THROUGH DIGITAL MARKETING
NUGGET TWO: THE APPLICATIONS OF DIGITAL TECHNOLOGIES FOR A BETTER WORLD
NUGGET THREE: A LOOK AT BUSINESS AND ENTERPRENUERIAL TRENDS AND EVOLUTIONS IN OUR WORLD
NUGGET FOUR: DEFINNITION OF TERMS RELATED TO INFO - PRENEURSHIP AND DIGITAL COMMUNICATION/ MARKETING
NUGGET FIVE: HINTS ON INFORMATION TECHNOLOGY
NUGGET SIX: THE DYNAMICS OF TURNING YOUR BUSINESS AROUND WITH DIGITAL MARKETING
NUGGET SEVEN: DIGITAL MARKETING LANGUAGE, COMMUNICATION SKILLS AND TOOLS
NUGGET EIGHT: WHY GO DIGITAL NOW WITH YOUR BUSINESS?
NUGGET NINE: TOWARDS DIGITAL WORKS REVOLUTION
AUTHOR S PROFILE
INTODUCTION: DIVING INTO THE DIGITAL WORLD

T o think of surviving and succeeding in life and business in this era of digital revolution without a grasp of the knowledge and working of digital tools and systems, is like a pilot flying the airplane without a compass or a sailor sailing through the sea without a rudder . -My view.
No one who wants to become a public figure acts in secret. Since you are doing these things, show yourself to the world - The Holy Bible-John 7vs 4.
Buddy, you are welcome to the hot spot of the digital world where people and creativity meets online. Yes! This is not fictions but real people with real changes around the world have exploited and harnessed the digital channels to full advantages in life and businesses with evidences for all to read, see and emulate towards a better world.
Today, it is no more news that the world is a Global Village through the Internet and as such, ideas, events and happenings around the world can no longer be hidden. Information technology has revolutionized the way people and events relate and are managed. Thus, the world is not going Digital but the WORLD IS DIGITAL.
So, do you have a story, event and services or product for the world audience? If Yes! The world wants to know and share your great moments with you. Do you know any folk of great and extraordinary deeds and exploits? If you do, then share with the world and they will surely be recognized and honored accordingly. Such folks and all great achievers and thinkers indeed, need the attention of the world through the unique medium of the digital space.
Even, your creative ideas and dreams could be well packaged, publicized and circulated to the global audience to attract the right attention, partnership and crowd funding. So, you cannot afford to die in your little corner any longer with your world changing and creative ideas and dreams.
Through our World Mobile Events and Stories Book and Dairy, we could rebrand and give a global voice and expression to every great personalities, events, creative ideas and deeds. You have just found the right platform and place to be seen, heard and read about globally. You can no longer be hidden and unexpressed. Let the world know you exist at least for once. For history made and not documented is like indeed, a very rich dinner that was eaten in a dream . And as it has been said long ago by Sir, Walter Scotts, One crowded hour of a glorious life is worth an age without a name . Yes! Even you too can be celebrated and become a global household name through the right use of the digital space and tools.
Your products, creative expressions and ideas could go far beyond your imaginations. You could touch the world right from your present locations and even from your bedroom and the world could feel your impacts and pulse.
Our motivation for this project -this book on Digital Marketing was gotten from that golden wise advise that was given in John chapter Seven and in verse four, which says: - No one who wants to become a public figure acts in secret. Since you are doing these things, show yourself to the world -
We are therefore inspired and motivated to partner with you, your ideas and products or services for a voice and expression to the global audience. You could be read by over 2 to 3 billion people who surf the net on daily bases and that could make all the differences between dullness and profitable activities. Just imagined three billion audiences at your disposal through the digital channels! What does that means to you as a person and your business?
Well, may be to those who might not really know, that is just the breakthrough you might have been praying and looking for. Your online presence takes you far beyond your immediate environment and makes you a global figure and with your products and services becoming global brands. You can become relevant and be celebrated globally and become a personality of high reputes.
Above all, you could command worldwide followership and impacts many all over the world without any necessary physical contacts or communications. That is, what your being schooled in the dynamics of digital marketing could do for you and your brands.
Yes: you are now on the way and path to be immortalized through your words, creativity and deeds. Because, your subscription to our HETAVED Digital marketing channel and platform makes your products and services available and accessible all over the world. Here indeed, is one of the greatest privileges and opportunity for the cheapest and most rewarding advertisement offered on planet earth. It is without any limit, 24/7 and universal with the potential of having the largest outreach to global audience.
The world is asking: what do you have to offer? Thus, through this channel, we have made a room large enough for you to tell the world your contents and your brand in a most presentable format available online. So what else are you waiting for? Take advantage now and reach your world with your voice, words, contents and products. We connect ideas with partners-people and projects together for partnership and mutual benefits. Even your secret unexpressed creative ideas could find way into the sight and hands of potential partners and investors through the digital space from our table. There is a large room for expression for the great and even the beginners. Just tell us your story and the rest shall be history.
NUGGET ONE: EXAMPLE OF HOW OUR HETAVED SKILLS INITIATIVE BECAME A GLOBAL BRAND THROUGH DIGITAL MARKETING

T oday, the question most people keep asking us is, how did your HETAVED Skills project get to the attention of the United Nations from the rural grass-root NGO/Social Enterprise to becoming one of the leading innovations for the Sustainable Development Goals (SDGs) selected and endorsed by the UN STI- Science, Technology and Global Innovations forum and now becoming a universal household name? To me, that is the power and magic of being online through the digital means and channels. We started working on the HETAVAD SKILLS Strategies and approaches offline since the year 1998. We had been working for a period of nineteen (19) years with consistent hard labor and drive but there was no much significant progress and substantial results. In fact, the first major hand book publication on this Hetavad Skills titled: INNOVATIVE STRATEGIES FOR HUMAN SURVIVAL , was published in the year 2000. But the magic results were gotten within just two years of our online and digital exposures /engagements that shoot the Hetavad projects from a grass-root organization to an international level and recognition. As we write, the Hetavad skills innovations that was not known and could hardly be recognized even at the local government level for a period of over 15 years, is now one of the chief innovations Hub in the areas of Social Entrepreneurship, E-SKILLS for digital works revolution, Agrobiz and sustainable development strategies etc that is now highly recognized even by the UN Science, Technology and Innovations (STI) and the UN NGO Major Group forums. The Hetavad Skills is not only recognized at the UN NGO Major Groups and STI Forums as leading innovations, but as well enlisted in the Global Innovations Exchange Platform within less than three years of online exposures through our Blogging, Social Media, Digital listing in our E-books and online sharing with online engagements/ interactions.
We are now also recognized at the African level as one of the most Gender friendly innovations in Africa and as well being presently considered for the prestigious African Entrepreneurship Award (AEA) among other things. Within these two years of online and digital exposures, we have been invited on special recognitions as innovators and have attended two sessions of the UN High Level Political Forums in 2016 and 2017 and the UN SDGs 14- on Life in the Ocean Conference at the UN Headquarters, New York, USA in 2016 and 2017 respectively. Obviously, there is no way a 100 years of being offline with our programs and activities could have achieve this height. That is indeed, the magic of what online exposures through digital marketing could do even for your brands and business as an updated subscriber with us. Take advantage of our numerous digital marketing channels, global contacts and connections, expertise on social media to expose your ideas, brands,