The Business of Music Management
143 pages
English

Vous pourrez modifier la taille du texte de cet ouvrage

Découvre YouScribe en t'inscrivant gratuitement

Je m'inscris

The Business of Music Management , livre ebook

-

Découvre YouScribe en t'inscrivant gratuitement

Je m'inscris
Obtenez un accès à la bibliothèque pour le consulter en ligne
En savoir plus
143 pages
English

Vous pourrez modifier la taille du texte de cet ouvrage

Obtenez un accès à la bibliothèque pour le consulter en ligne
En savoir plus

Description

Readers will gain vital and accurate knowledge about the music business, how musicians get paid, the legal framework for business, and will learn to recognize and leverage opportunities through overcoming the inevitable obstacles to success in a rapidly-changing industry.

The author offers valuable insights into the niche readers might fill with their career, and discover their unique path to success. Readers will come away with a greater understanding of the scope and demands of the music and entertainment industry.


Sujets

Informations

Publié par
Date de parution 25 mars 2021
Nombre de lectures 8
EAN13 9781953349675
Langue English
Poids de l'ouvrage 1 Mo

Informations légales : prix de location à la page 0,0900€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

The Business of Music Management
The Business of Music Management
How to Survive and Thrive in Today’s Music Industry
Tom Stein
The Business of Music Management: How to Survive and Thrive in Today’s Music Industry
Copyright © Business Expert Press, LLC, 2021.
Cover design by Charlene Kronstedt
Interior design by Exeter Premedia Services Private Ltd., Chennai, India
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopy, recording, or any other except for brief quotations, not to exceed 400 words, without the prior permission of the publisher.
First published in 2021 by
Business Expert Press, LLC
222 East 46th Street, New York, NY 10017
www.businessexpertpress.com
ISBN-13: 978-1-95334-966-8 (paperback)
ISBN-13: 978-1-95334-967-5 (e-book)
Business Expert Press Sports and Entertainment Management and Marketing Collection
Collection ISSN: 2333-8644 (print)
Collection ISSN: 2333-8652 (electronic)
First edition: 2021
10 9 8 7 6 5 4 3 2 1
Testimonials
“By far the best current guide to help you succeed in the music industry in 2021+. Great overview, especially the specific action steps at the end of each section. If you’re ambitious, read this and act on it now!” —Derek Sivers, Founder, CD Baby
“Easy to digest book on how to make a living and find success in the music industry today.” —Lauren Gehle, Berklee College of Music Student
“Tom Stein is a real shaman when it comes to the business of music. His knowledge is vast. He writes fluently and clearly, he is thorough yet organized, and you can’t stop reading him. Most importantly, the information he lays out for the reader of his book is overwhelmingly useful and essential for every musician—from the wannabe to the professional and experienced—who wants to succeed or simply do better business. Recommended—you need this book!” —Ady Cohen, Film Composer, Professor, Speaker (Israel)
“An incredible piece of work that blends a number of different disciplines including business, communication, psychology, leadership, interpersonal communication, sales, marketing, and more that all point toward the music industry and succeeding in it. Bravo.” —Bobby Borg, Author of Business Basics for Musicians and Music Marketing for the DIY Musician
“Tom’s book provides essential, practical and real-world strategies and advice that melds art with business that not only informs, but also inspires a level of confidence for readers to successfully manage their own artistic journey and career.” —Sean P. Hagon, Associate Dean of Career Education and Services, Berklee College of Music
‘‘Tom Stein is a master of music business and planning. He is a leading figure in management, career planning, and the general business industry. Mr. Stein enlightens his students and colleagues in every aspect. This book is a masterpiece of his years of experience. It’s a brilliant must-have book for every musician. I strongly recommend this book to my colleagues.” —Utar Artun, Award winning composer, arranger, pianist, percussionist, and educator (Turkey/USA)
“Tom Stein shows a deep and profound understanding of the music business and music industry.Through his personal teaching experience and years of research in a field of music business, communication, psychology, leadership in this book he covers everything that young musicians should know before entering the world of music.” —Gojko Damjanic, Educational Consultant GDEduConsulting (USA)
“Tom Stein operates from a base of exhaustive specific knowledge and direct experience more than most people I know. This deeply generous book not only draws from seemingly every conceivable force connected to the business of music business, but mentors you through some “soul searching” as you build your own pathways to successfully navigate this maze.” —Samuel D. Skau, Senior Consultant for Strategy and Project Management, Gaudium Artopia, Center for the Performing and Visual Arts, Hyderabad (India)
“Growing up, we all have dreams. To be an astronaut, a firefighter, or a rockstar. We just don’t necessarily know how to make our dreams a reality. Tom’s book provides the blueprint for how to bring the rockstar dream into fruition.” —Jonny Havey, CPA, MBA | Co-Founder VP Legacies
Description
The book’s focus is on successful music entrepreneurship and career development in the global music and entertainment industry.
Who Is It For?
High school and college students, including graduate level, who are embarking on careers in the global music industry. Students from abroad seeking to study in the United States or in other Anglophile countries, individuals preparing to enter the global entertainment industry, and adults interested in pursuing full- or part-time careers in music, or already working in related fields, such as event management, sports, experiential communications, or broadcasting, will also benefit. Besides students and careerists, the book is useful for university and college faculty, administrators, or course developers seeking to establish music industry educational programs because it highlights specific areas for curricular content and development.
What Is It About?
The list of specialized occupations filled by musicians is lengthy, for example, performer, producer, arranger, composer, songwriter, lyricist, music editor, publicist, recording engineer, conductor, sound technician, manager, entertainment lawyer, promoter, booking agent, tour manager, music educator, vocal coach, private instructor, music supervisor, music programmer, electronic DJ. There are also careers ancillary to music, such as event organizer, music therapist, radio station director, art director, advertising director, or entertainment director.
Music as an industry is multifaceted and is a subset of the broader entertainment industry which includes sports, cinema, broadcasting, and creative digital media. Music plays an important role in advertising, marketing, video games, film, and digital media, and there are tie-ins to tourism, restaurant, fashion, and the hospitality industries. The entertainment and creative industries in aggregate are viewed as a potential growth area by governments and by commercial concerns and often targeted and supported as a tool for sustainable international trade, plus economic, social, and cultural development. There is even such a thing as music diplomacy, as a component of cultural or “soft power” diplomacy.
As with many professions, the set of skills, knowledge, and strategies required to become successfully employed in music and its related fields are not the same set of skills needed to do the actual jobs. Young musicians and others with the ambition to work in the music industry are often baffled by the many options available, conflicting information, and the lack of a clear path to success. They are thirsty for balanced and reliable knowledge and clear direction on how to prepare for a career in the industry. Universities, colleges, and specialty training schools offer programs designed to help individuals prepare for careers in music, leading to certificates, diplomas, or degrees, including at the graduate level. But the focus of the trainings and curricula are often only on the skills needed to perform the work and not on how to access the work through careful career preparation and entrepreneurial thinking. There is a dearth of relevant information about how to access the opportunities, leverage the training and the networks gained in school, and how to succeed through meeting the true demands of the industry. This book aims to fill this need.
Many of the most successful people working in the field have benefited from formal training, while others did not have access to specialized programs or chose to study in another field perhaps deemed more “practical,” for example, music education, finance, technology, science, or business. It is crucial that aspiring music professionals learn all they can about the specialized business of music and how to prepare for entry to the field, as many musicians ultimately become self-employed as independent business people, or will work in a business.
What Will the Reader Gain?
The reader of the book will gain vital and accurate knowledge about how the music business works, how musicians get paid for their work, and the legal framework for conducting business in the music industry. They will learn to effectively recognize, create, and plan for leveraging real opportunities and learn useful techniques for overcoming the inevitable obstacles to success in a rapidly changing industry sector. Readers will gain valuable insights into the niche they might fill with their own career and learn techniques to help them discover their unique path to success. The reader will come away with a much better understanding of the scope and demands of this dynamic industry sector.
Attitudes that contribute to success in the global music and entertainment industries will be presented, examined, and contextualized through illuminating case studies along with judicious storytelling. Topics will include how to start and lead a music-related business (entrepreneurship and executive leadership), business plan writing, social entrepreneurship, branding and marketing music (including viral social media marketing), technology, finance, revenue streams in the industry, and career planning. The reader will come away better prepared to enter and to compete in the global music industry with a slew of concrete strategies for success in creating, marketing, and monetizing musical content.
Keywords
music; music business; music industry; music management; music careers; music entrepreneurship; music marketing; entertainment; entertainment business; entertainment marketing; music education; artist entrepreneur; music artist; music production; songwriting; entertainment industry; video

  • Univers Univers
  • Ebooks Ebooks
  • Livres audio Livres audio
  • Presse Presse
  • Podcasts Podcasts
  • BD BD
  • Documents Documents